Transcript
Page 1: INFOGRAPHIC: Sample B2B Marketing Department Organization Chart

Lydia’s Marketing & Communication Consulting Services

Practical, no-nonsense, fast, and a�ordable virtual marketing consultation and support

MARKETING ORGANIZATION

Sample B2B Marketing Department

FIeld marketing

function

marketing / Sales support manager

Sales director

Webmaster/Online Marketing Manager

Content/Communications Manager

corporate marketing

function

vendors / agencies

sales events

support for the team

Design

Media buys

Research

Marketing automation

Website support

Campaign development

Video production

Content production

Targeted campaigns for sales reps

Web channel

CRM

Analytics

SEO/SEM

Social media channels

Marketing automation

Brand guidelines

Social media policies

Blog content

Press releases

Sales communications

Email and Newsletters

Presentations

Employee communications

Website content

MARKETING DIRECTOR

Lydia VogtnerP: 415-672-1870E: [email protected]

tradeshows

Lead nurturing

crm support / training

www.lydiamarketingconsulting.com

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