infographic: sample b2b marketing department organization chart
DESCRIPTION
This Infographic shows considerations for organizing a B2B marketing organization with two functions (Corporate Marketing and Field Marketing) to manage the work...while using vendors and agencies for support. See blog post for a complete narrative on this concept: How to Organize a B2B Marketing Department: http://www.lydiamarketingconsulting.com/1/post/2013/06/how-to-organize-a-b2b-marketing-department-infographic.html About Lydia's Marketing: I help companies develop (and execute) effective marketing and communication strategies & plans. Affordable B2B marketing and communications consultation and support for startups, small and medium businesses, and marketing agencies across the globe. -Brand, marketing and messaging strategy -Marketing planning and implementation (inc. digital marketing and social media) -Content and communications -General advice and guidanceTRANSCRIPT
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MARKETING ORGANIZATION
Sample B2B Marketing Department
FIeld marketing
function
marketing / Sales support manager
Sales director
Webmaster/Online Marketing Manager
Content/Communications Manager
corporate marketing
function
vendors / agencies
sales events
support for the team
Design
Media buys
Research
Marketing automation
Website support
Campaign development
Video production
Content production
Targeted campaigns for sales reps
Web channel
CRM
Analytics
SEO/SEM
Social media channels
Marketing automation
Brand guidelines
Social media policies
Blog content
Press releases
Sales communications
Email and Newsletters
Presentations
Employee communications
Website content
MARKETING DIRECTOR
Lydia VogtnerP: 415-672-1870E: [email protected]
tradeshows
Lead nurturing
crm support / training
www.lydiamarketingconsulting.com