Transcript
What is the next
big thing for your category?
Insight + foresight
Key Influencers Identified/Analyzed
“Sticky” news & Groundswell Tipping Points Emerging Benefit
Spaces
Our Outside-In Approach
It’s 2004…
“The Motorola Moto Razr V3 is the ultimate see-and-be-seen phone for style mavens
who don't care about price”
- PCMag, Nov 2004
“The V3 delivers in all areas and is one instance where a cell phone has stood up to the
excitement”
- CNET, July 2006
The result:
Dane JensenSenior Research Director – Market Opportunities & InnovationGfK Custom [email protected]+1 212 240 5581
