Download - Insight into Google Adwords by Kaushal Shah
Pay Per Click AdvertisingInsight into Google Adwords
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About IMJ
• About Me
• InternetMarketingJournal.Org
• Aim to provide knowledge
• Create Awareness
Discussion Topics
• Online Advertising Facts & Figures
• Google Adwords Basics
• Keyword Research
• Campaign Setup
• Landing Page Optimization
• Google Adwords & Analytics
• How to obtain Google Adwords Certification
Online Advertising
• History of Online Advertising• World wide internet ad
spending was $65.2 billion in 2008 and expected to grow 15-20% a year to reach $106.6 billion in 2011. (source idc.com)
• Keyword Search ads will be the dominant type of online ads, then display ads, and then other forms like email marketing.
Google Adwords (Search)
Car Insurance
Google Will place your Ads at relavant Search.
Your Prospective Customer will see your Adv when He/She is checking Adsense affilated Content Network Sites / Blogs
Image Advert
Text Advert
Google Adwords (Content Network)
Insight into Google Adwords
• Quick Turnaround
• Larger Reach
• Flexible & Less Risk
• Cost Effective
• Better Control
• Adwords Account Structure
Adwords Keyword Selection Strategy
• Keyword Selection according to the business
• Keyword Selection Tools
• Start with few keywords
• Keyword Matching Options– Broad Match (SEO Services)
– Phrase Match (“SEO Services”)
– Exact Match ([SEO Services])
– Negative Match (-free)
• Keyword Monitoring & Elimination
Campaign Setup
• Account Structure: Account -> Campaigns -> Ad-Groups -> Keywords
• Campaign Level Settings– Location & Languages– Network & Devices– Bidding & Budget
• Ad Copy Writing Tactics– Good Ads = Lower CPC– Use DKI (Dynamic Keyword
Insertion) e.g. {Keyword:SEO Services}
– Insert Call to Action– Insert Phone Numbers– Insert Prices
Landing Page Optimization
• Relevancy is the key
• Keep it clean and simple
• Use multiple call to action
• Don’t use popup or pop under ads
• Keyword rich text copy
• Test multiple landing pages
• Use trust and security seals
• Meet the objective of the campaign
Landing Page Examples
171% Increase in Clicks
Source: whichtestwon.com
Landing Page Examples
Short enquiry form, large catalogue image and “Free” in the headline, got 42% more sign ups.
Source: whichtestwon.com
Analytics & Adwords
• Same Account for Adwords & Analytics
• Auto Tagging (www.mysite.com/page.php?gclid=123xyz)
• Manual Tagging (http://www.mysite.com/?utm_source=google&utm_medium=cpc&utm_campaign=campaign1)
Google Adwords Certification
• Certification for Individuals & Company
• Two Exams: Fundamental & Advanced– Advanced: Search, Display or
Reporting• Adwords Learning Center• Other Resources:
– Internetmarketingjournal.org– Shahkaushal.com– PPChero.com– PPCBlog.Com
Thank You
• Kaushal Shah– Blog: www.shahkaushal.com
– Twitter: http://twitter.com/kaushalshah
– Facebook: http://www.facebook.com/kaushalshah
– Linkedin: http://www.linkedin.com/in/kaushalshah82
• IMJ– Blog: www.internetmarketingjournal.org
– Twitter: http://twitter.com/teamimj
– Facebook: http://www.facebook.com/InternetMarketingJournal