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ARO / MMX
3 ARO / MMX
IX Survey
15
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ARO / MMX
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MV
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comScore Video MetrixA 20131202
comScore Video Metrix
201310
1002
4223
2372
9
85%
84%
comScore Video Metrix
YouTubeVideo Me
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8
12
comScore Video MetrixA
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34
45
15-24
55
*66-2415
comScore Video MetrixA
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20131202
2013
10
Google Sites
934.6
YouTube
YahooFacebook
YouTube
Dailymotion
YouTube
MediaTotal Unique
Viewers (000)
Videos per
Viewer
Min
V
Total Internet : Total Audience 10,019 75.4
[P](u) Google Sites 9,346 83.6
[E](u) YOUTUBE.COM 9,095 77.2
[P](u) Yahoo Sites 8,893 8.6
[G](U) Yahoo Taiwan News 6,088 6.0
[G](U) omg! Taiwan from Yahoo 2,941 4.1
[C](U) Yahoo Screen 2,352 5.2
[S](U) Yahoo Taiwan Movies 986 3.6
[P] Facebook 4,197 11.1
[P](U) Youku & Tudou 2,403 10.6
[M](U) YOUKU.COM 1,831 8.5
[M](U) TUDOU.COM 1,159 8.5
[P](U) Warner Music 2,230 12.0
[P] Chunghwa Telecom 1,981 4.7
[M] HINET.NET 1,440 3.4
[M] XUITE.NET 757 5.9
[P](U) Dailymotion 1,700 47.4
[P] FUNSHION.COM 1,354 28.6
12012YoukuTudou20139VMX[P](U) Youku & TudouYOUKU.COMTUDOU.COM
2Yahoo ScreenYahoo ScreencomScore DictionaryYahoo Taiwan Screen
comScore Video MetrixA
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448
15-24
YouTube35-44
Yahoo!
Yahoo Screen
Composition Index UV
comScore Video MetrixA
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20131202
Video Metrix Cross Visiting
YouTube
BaseYahoo!
(Yahoo omg!)294
29.4%274.6
YouTube
274.630.2%(%Vertical)
YouTubeYahoo omg!
93.4%(%Horizontal)Yahoo omg!
YouTubeYahoo omg!YouTube
YouTube
Base YOU
TargetAudience
(000)
% VerticalShared
Audience
(000)
% Vert
Total Internet 10,019 100.0 9,095 10
[G](U)
omg! Taiwan from
Yahoo 2,941 29.4 2,746 3
[P](U) Youku & Tudou 2,403 24.0 2,262 2
[C](U) Yahoo Screen 2,352 23.5 2,184 2
[P] FUNSHION.COM 1,354 13.5 1,120 1
Index%Vertical%Vertical
comScore Video MetrixA
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YouTube
10150YouTube Partners
MVSony Music En
MediaTotal Unique
Viewers (000)Videos (000)
Videos per
Viewer
Total Internet : Total Audience 10,019 754,979 75
[M](U) Warner Music @ YouTube 2,230 26,820 12
[C](U) ctitv @ YouTube 2,108 17,046 8
[C](U) SonyBMG @ YouTube Sony Music Entertainment 2,071 14,061 6
[C](U) UMG @ YouTube Universal Music Group 1,982 11,148 5[C](U) bin music @ YouTube 1,929 29,383 15
[C](U) rock music @ YouTube 1,749 21,822 12
[C](U) Fullscreen @ YouTube Fullscreen 1,631 8,874 5
[C](U) chinatv @ YouTube 1,549 7,646 4
comScore Video MetrixA
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comScore Video Metrix
(web pages)
(video streams)
(player)
comScore Media Metrix
PPStream
Video Metrix
PPStreamVideo Metrix
MediaTotal Unique
Visitors (000)% R
Total Internet : Total Audience 11,901 Entertainment - Multimedia 11,214
[E] YOUTUBE.COM 7,180
[P] PPStream, Inc. 2,826
[M] PPS.TV (App) 2,587
[M] PPS.TV 1,159
[C](U) Yahoo Screen 2,611
[S](U) Yahoo U.S. Screen 2,604
[P](u) Youku & Tudou 2,524 [M](U) YOUKU.COM 2,053
[M](U) TUDOU.COM 1,097
[P](U) Dailymotion 1,053
[P] FUNSHION.COM 934
comScore Media MetrixA
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comScore Video Metrix201310
8
12
3445
201310Google Sites
YouTube
YahooFacebook
YouTube
DailymotionYouTube
44
YouTube3
Yahoo Screen
Video Metrix Cross Visiting
Yahoo omg!YouTube
10150
Partners
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IX
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/20131181110
2,481
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Key Findings
/
/(87.5%)
(Smart TV)
(4868)
YouTube(/App)
/MV(46.1%)//
/3C/
/
(60.4%)
(38.7%)
(32.5%)
/(48.4%)
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/
/
/(90%)
(10%)
/
19-24
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/
/(87.5%)
(43.9%)
20-34
22.1%
30-34
(SmartTV)6.4%
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(Smart TV)486(8)
/
6.25.5
4.4
25-34(Smart TV)
20-24
40/
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/MV(46.1%)/
/(36.9%)
(36.8%)//(34.4%)
//
/3C//
/MV29
//
20-34
40
/
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(38.7%)
(37.9%)
3C
(32.9%)
20-24
(32.5%)
35-39
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(18.4%)
20-2435-39
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/
/(48.4%)
(47%)
(37.7%)
(36.1%)
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/
4
/
/
YouTube(/App)
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(IX Survey)
CyberPanel
12
2013/11/082013/11/10
N=2,481
95%,
1.97%20139
1270 51
1211 48
19 466 18
20-24 273 11
25-29 262 10
30-34 321 12
35-39 269 10
40 890 35
1187 47
623 25
671 27
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