Download - InsightXplorer Biweekly Report_20140630
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ARO / MMX
3 ARO / MMX-
IX Survey
16
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ARO / MMX-
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comScore Media MetrixA 20140630
comScore-
43%UDM
2013
28%69%
1,408
1,881
1,000
1,250
1,500
1,750
2,000
2,250
2,500
Total Unique Visitors (000)
7
0
2
4
6
8
10
12
14
Total Minutes (MM)
14
0
5
10
15
20
25
Total Pages Viewed (MM)
-Audience Duplication
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2006
OpenRice2013
PC
app
comScore Media MetrixA
1,188
72
0 1,000 2,000
[P] IPEEN.COM.TW
[M](u)OPENRICE.COM
Total Unique Visitors (000)
3.5
1.7
0.0 2.0 4.0
[P] IPEEN.COM.TW
[M](u)OPENRICE.COM
Average Minutes per Visitor
4.1
3.8
3.5 4.0 4.5
[P] IPEEN.COM.TW
[M](u)OPENRICE.COM
Average Pages per Visitor
[P] IPEEN.CO
[M](u)OPENRICE
Aver
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20140630 comScore Media MetrixA
24
72
860
1,188
0
200
400
600
800
1,000
1,200
1,400
1,600
0
10
20
30
40
50
60
70
80
Total Unique Visitors (000)
[M](u) OPENRICE.COM [P] IPEEN.COM.TW
3.0
3.5
1.1
1.7
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
Average Minutes per Visitor
6.5
1.8
0
1
2
3
4
5
6
7
Average Pag
1.6
1.2
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
Average Visit
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625-34
comScore Media MetrixA
84
116
80
121
0 100
Males
Females
Composition Index UV
[P] IPEEN.COM.TW [M](u) OPENRICE.COM
1
Composition Ind
2
Composition Ind
74
132
38
176
0 100
Males
Females
Composition Index PV
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comScore Source/Loss
Facebook
YahooFacebook
comScore Media MetrixA
IPEEN.COM.TW
Outgoing Traffic Losses
Exits (000) % of Exits E
[C] Yahoo Search 831 26.3
[C] Google
Search203 6.4
[P] Facebook 354 11.2
[P] PIXNET 131 4.1
IPEEN.COM.TW
Source of Incoming Traffic
OPENRICE.COM
Source of Incoming Traffic
Entries (000) % of Entries Entries (000) % of Entries
[C] Yahoo Search 1,241 39.2 12 15.7
[C] Google
Search93 2.9 5 5.9
[P] Facebook 282 8.9 4 4.7
[P] PIXNET 124 3.9 6 7.9
[P] Logon 35 1.1 N/A N/A
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comScore Media MetrixA
586
151
128
53
35
28
0 500 1,000
[P](U) ICOOK.TW
[P]YTOWER.COM.TW
[P]
DODOCOOK.COM
[P] XINSHIPU.COM
[P] MASA.TW
[M](u) My Taste Sites
Total Unique Visitors (000)
11
14
13
4
4
6
0 10 20
[P](U) ICOOK.TW
[P]YTOWER.COM.TW
[P]
DODOCOOK.COM
[P] XINSHIPU.COM
[P] MASA.TW
[M](u) My Taste Sites
Average Pages per Visitor
2
1.5
1.2
1.3
1.0
0.0 2.0
[P](U) ICOOK.TW
[P]YTOWER.COM.TW
[P]
DODOCOOK.COM
[P] XINSHIPU.COM
[P] MASA.TW
[M](u) My Taste Sites
Average Visits per Vis
[P](U) ICOOK.TW app
[P] YTOWER.COM.TW
[P] DODOCOOK.COM
[P] XINSHIPU.COM
[P] MASA.TW MASAABC
[M](u) My Taste Sites
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()
comScore Media MetrixA
-_
0
100
200
300
400
500
600
700
Total Unique Visitors (000)
0
1
2
3
4
5
6
7
8
9
Average Minutes per Visitor
0
2
46
8
10
12
14
16
18
20
Average Pag
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Average Visit
[P](U) ICOOK.TW
[P] DODOCOOK.COM
[P] MASA.TW
20139UDM
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6-7
37%
MASA
comScore Media MetrixA
-_
72
129
71
130
61
141
58
144
57
145
59
143
0 100
Males
Females
Composition Index UV
[P] YTOWER.COM.TW [P] XINSHIPU.COM
[P](U) ICOOK.TW [P] DODOCOOK.COM
[M](u) My Taste Sites [P] MASA.TW
1
Composition Ind
2
Composition Ind
60
149
63
146
32
184
45
168
63
145
35
180
0 100
Males
Females
Composition Index PV
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20140630 comScore Media MetrixA
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MASA
ICOOK.TW
Source of Incoming Traffic
YTOWER.COM.TW
Source of Incoming Traffic
DODOCOOK.COM
Source of Incoming Traffic
XINSHIPU.COM
Source of Incoming Traffic
MASA.TW
Source of Incoming Tra
Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entr
[C] YahooSearch
114 13.2 156 31.4 57 16.8 15 14.0 11 14.8
[C] GoogleSearch
13 1.5 14 2.7 4 1.2 7 6.8 N/A N/A
[P] Facebook 204 23.7 25 5.1 158 46.2 N/A N/A 15 20.5
[P] PIXNET 147 17.1 7 1.5 7 2.1 4 3.4 N/A N/A
[P] Logon 8 0.9 9 1.7 5 1.6 N/A N/A N/A N/A
N/A N/A 8 1.5 5 1.4 N/A N/A N/A N/A
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MASAGoogle
FacebookFacebook
Facebook
comScore Media MetrixA
ICOOK.TW
Outgoing Traffic Losses
YTOWER.COM.TW
Outgoing Traffic Losses
DODOCOOK.COM
Outgoing Traffic Losses
XINSHIPU.COM
Outgoing Traffic Losses
MASA.TW
Outgoing Traffic Losse
Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exi
[M] Google 158 18.4 77 15.6 32 9.5 48 45.7 21 28.0
[M] Yahoo 155 18.0 225 45.3 71 20.7 13 12.3 14 18.4
[P] Facebook 205 23.8 26 5.2 129 37.9 N/A N/A 12 16.3
[P] PIXNET 51 5.9 4 0.7 12 3.5 3 2.8 N/A N/A
Logoff 40 4.7 41 8.2 21 6.2 6 5.7 6 7.5
12 1.4 7 1.4 4 1.3 N/A N/A N/A N/A
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comScore-
43%
28%69%
OpenRice
6
25-34
comScore Source/Loss
Yahoo
Facebook
YahooFac
6-7
MASA
Facebook
Facebook
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IX
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2014
2,247
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Key Findings
(95.0%)
8.56(
1)3
2473.19(68.8%)
(66.6%)/(54.2%)
/
//(70.3%)
(40.1%)(37.9%)
(72.8%)(69.2%)
/
(62.5%)(5
(49.4%)/
(46.4%)(4
(43.8%)
(74.7%)
(15.5%) 20140630
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(95.0%)
19
8.56
(1)3
4~9(34.7%)2~31~3
(28.4%)1
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2473.19
1,001~3,000
(33.8%)
(66.6%)/
(54.2%)/
(37.8%)
24
/
35-39
/40
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(68.8%)53.2%
/
/(70.3%)20-
2430-34
(40.1%)20-2430-39
(37.9%)20
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(72.8%)(69.2%)(37.5%)(30.8%)
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/
(62.5%)
(53.7%)(49.4%)
/(48.7%)
(15.6%)
(84.4%)
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App
(46.4%)
20-24
(43.9%)(43.8%)
App
(54.5%)
App
iPeen(33.8%)
(33.8%)App19
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(31.2%)
(33.3%)
(40.2%)(34.7%)
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(74.7%)20-24
(31.8%)(15.5%)
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8.5
2473.19
//
/
(74.7%)
(31.8%)(15.5%)
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20140630
(IX Survey)
CyberPanel12
2014/06/062014/06/09
N=2,247
95%,2.07%20145
1118
1129
19 300
20-24 169
25-29 172
30-34 210
35-39 204
40 1192
1013
593
640
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(02) 3322-2882cm [email protected]
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