insightxplorer biweekly report_20150115
Post on 02-Jun-2018
223 views
TRANSCRIPT
-
8/10/2019 InsightXplorer Biweekly Report_20150115
1/28
20150115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
2/28
IX Survey
3
14 From TV to Total Video
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
3/28
IX
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
4/28
20141219 22
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
5/28
!(70.2%)
!(50.9%)
(48.6%)
(33.3%)
!2014
!
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
6/28
!
(70.2%)
(31%)
(29.5%)
(28.9%)
2015 0115
(15.6%
(5.3%
-
8/10/2019 InsightXplorer Biweekly Report_20150115
7/28
!
2015 0115
(50.9%)35-39
(41.5%)40
(38.7%)
(48.6%)19
(44.2%)
(40.5%)
-
8/10/2019 InsightXplorer Biweekly Report_20150115
8/28
!
(33.3%)
(22.2%)
(20.6%)
2015 0115
(65.6%)
%40
-
8/10/2019 InsightXplorer Biweekly Report_20150115
9/28
!
2015 0115
14
-
8/10/2019 InsightXplorer Biweekly Report_20150115
10/28
!
142014
1000
2014
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
11/28
!
(31.2%)34
(28.4%)35
(19.6%)40
2015 0115
(15.1%)
-
8/10/2019 InsightXplorer Biweekly Report_20150115
12/28
!
(50.9%)(48.6%
(44.2%)(40.5%)
(33.3%)
2014
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
13/28
20150115
(IX Survey)
CyberPanel 12
2014/12/192014/12/22
N=2,348
95%2.02%201411
1167
1181
19 306
20-24 177
25-29 175
30-34 216
35-39 217
40 1257
1060
620
668
-
8/10/2019 InsightXplorer Biweekly Report_20150115
14/28
From TV to Total Video
2015 01 15
-
8/10/2019 InsightXplorer Biweekly Report_20150115
15/28
OTT(Over-The-Top)OTT
comScore Total Video
2015 0115
-
8/10/2019 InsightXplorer Biweekly Report_20150115
16/28
2015 0115
Total Video
App
Total Video
1.
2.
3.
4.
5.
-
8/10/2019 InsightXplorer Biweekly Report_20150115
17/28
2015 0115
Total VideocomScore
comScore
comScore
-
8/10/2019 InsightXplorer Biweekly Report_20150115
18/28
2015 0115
Total Video
Total Video
Total Video
-
8/10/2019 InsightXplorer Biweekly Report_20150115
19/28
2015 0115
#1
+
comScore()
reach)5.8%(Incremental Reach)
(incremental reach)
1%16%
-
8/10/2019 InsightXplorer Biweekly Report_20150115
20/28
2015 0115
()
1412.2
-
8/10/2019 InsightXplorer Biweekly Report_20150115
21/28
2015 0115
#2
GRPsGR
GRP
-
8/10/2019 InsightXplorer Biweekly Report_20150115
22/28
2015 0115
comScore25
46%11
18-3455%
-
8/10/2019 InsightXplorer Biweekly Report_20150115
23/28
2015 0115
#3 ROI
GRP
comScoreGRP
GRPs
-
8/10/2019 InsightXplorer Biweekly Report_20150115
24/28
2015 0115
GRPs
100 GRPs
100GRPs100 GRPs
100 GRPs1.81.4
12
GRP
-
8/10/2019 InsightXplorer Biweekly Report_20150115
25/28
2015 0115
#4
(18-34)
48%YouTubeNetflixHulu
-
8/10/2019 InsightXplorer Biweekly Report_20150115
26/28
2015 0115
18
45-54
-
8/10/2019 InsightXplorer Biweekly Report_20150115
27/28
2015 0115
Total Video
Total Video
-
8/10/2019 InsightXplorer Biweekly Report_20150115
28/28
!
!