insightxplorer monthly report_201203

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    2

    ARO

    ARO................................3

    2012 02.........10

    IX Survey

    .................17

    .................29

    ............................38

    Multichannel Campaigns Increase Reach,

    Branding Potential.............................46

    Millennials Look to Digital Word-of-Mouth to

    Drive Purchase Process.......................49

    2012 02..........52

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    AARROO--

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    B2CC2C

    comScore

    1: comScore 20122

    : comScore Media Metrix; : Feb 2012

    ARO20122ARO1

    29

    45.87%

    1

    AROXXWeb2(Sector)(domain)(subdomain)// Yahoo!HiNet HiBid

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    1: 20122ARO

    : InsightXplorer ARO;: 2012 2

    2: 20113-20122vs()

    : InsightXplorer ARO;: 2012 2

    40%45%

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    3: 20113-20122

    : InsightXplorer ARO;: 2011 3-2012 2

    4: 20113-20122()

    : InsightXplorer ARO;: 2011 3-2012 2

    20122Yahoo!

    HappyBidYahoo!

    60%70%35%-40%

    10%HappyBid20116

    3.78%29.39%

    Yahoo!Yahoo!Yahoo!

    PChomeeBayYahoo!

    Yahoo!

    Yahoo!

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    comScore Segment Metrix3comScore

    1104

    Yahoo!:

    : /:

    : : :

    Yahoo!

    3: 20122

    : comScore Segment Metrix; : Feb 2012

    1. comScore

    2. ARO2012245.87%

    3. 40%45%

    3

    comScore 1104

    Composition Index UVComposition Index PV 100

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    4. 20122Yahoo!

    HappyBid

    5. 20122comScoreYahoo!

    Yahoo!25-34

    6. comScore Segment Metrix

    Yahoo!: :

    /: :

    : :

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    AARROO22001122 22

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    ARO2012 2

    AROARO

    ARO(%)Web(%)()

    ARO

    2012 2

    (18-22)

    (23-27)/

    (25-34 4)3CBlogISP

    (40)

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    2012 2ARO

    % 100% 11.03% 4.36% 2.33% 5.01%1 2 3 4 5 6 7 8

    9 10 11 12 13 3C 14 3C 15 16

    17 3C Blog 18 ISP 19 Blog 20 ISP 3C / 3C

    SourceInsightXplorer, 2012 2

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    2012 2()

    Yahoo! Facebook Facebook

    Yahoo!

    (18-22) YouTubeBlogspotWikipedia

    (23-27) Yahoo!Live.com

    (25-34 4) Facebookudn

    (40)momo

    2012 2

    1 Yahoo! Yahoo! Yahoo! Facebook Yahoo!2 Facebook Facebook Facebook Yahoo! Facebook3 Google Google Google4 YouTube Google 5 YouTube Google YouTube YouTube YouTube6 7 yam yam Yahoo! yam yam8 PChome Blogspot yam Yahoo! PChome9 Blogspot Wikipedia Blogspot udn

    10 udn PChome Live.com PChome momo

    SourceInsightXplorer, 2012 2

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    2012 2Web()

    Web Yahoo! Facebook

    (18-22)Plurk

    (23-27) Live.comWikipedia

    (25-34 4)udnYahoo!yam

    Blogspot

    (40)YouTubeBabyHomemsn

    2012 2Web

    1 Yahoo! Facebook Yahoo! Yahoo! Facebook2 Facebook Yahoo! Facebook Facebook Yahoo!3 Google Google Google Google Google4 YouTube YouTube YouTube YouTube 5 YouTube6 Live.com BabyHome7 Live.com Plurk udn 8 Yahoo! msn9 PChome Wikipedia yam

    10 yam Yahoo! Blogspot Live.comSourceInsightXplorer, 2012 2

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    2012 2()

    (18-22) Facebook

    (23-27) Wikipedia

    (25-34 4) HiNetYahoo!udn

    Yahoo!Google

    (40) GoHappyPChomeXuite

    2012 2(ARO 20)

    1 YouTube Facebook YouTube YouTube YouTube2 momo YouTube Facebook momo3 Facebook Facebook HiNet Facebook4 Yahoo! 5 Mobile01 Mobile01 GoHappy6 Yahoo! udn Yahoo!7 Mobile01 Yahoo! PChome8 HiNet Wikipedia Google Xuite9 Yahoo! Yahoo! udn

    10 udn HiNet HiNet PChome PChomeSourceInsightXplorer, 2012 2

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    2012 2

    3CBlog

    ISP

    Facebookudn

    udnYahoo!yam

    Blogspot

    HiNetYahoo!udn

    Yahoo!Google

    momo

    YouTubeBabyHomemsn

    GoHappyPChomeXuite

    /

    Yahoo!Live.com

    Live.comWikipedia

    Wikipedia

    YouTubeBlogspotWikipedia

    Plurk

    Facebook

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    2012 03

    (IX Survey)

    10-79

    2012/03/10~2012/03/11

    3,165

    2012 03

    03 10 03 11 3,165

    2012 01

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    25-34

    36.225-39

    15.1% 19

    30

    (41.6%) 20-24 35

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    (39.8%) 40

    101-500(35.3%)

    501-1000

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    100

    (27.1%)

    (4.9%) 20-24 40

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    24 (24.6%)

    35(22.7%)

    25-34 40

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    19

    (62.6%)

    (60.2%)

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    19

    25-39(5.3%)

    40

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    24(31.4%)

    40

    18.2%

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    1. 25-39 19

    2.

    3.

    4.9%

    4.

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    24

    25

    5. 19

    6. 19 25

    40

    7.

    24

    40

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    2012 2

    (IX Survey)

    10-79

    2012/02/18~2012/02/19

    3,170

    3C

    2012 2 10

    2 18 2 19

    3,170 2012 1

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    92.6%

    38.4% 19

    (28.2%) 40

    (22.3%)(22.3%) 24

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    (22.4%) 40

    (21.9%)(18.1%)

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    501-1,000

    (41.7%)1,001-3,000(26.7%)

    500()(24.8%)

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    (63.8%)(56.8%)(49.7%)(47.7%)

    (47.5%)

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    (34.0%)40

    (29.8%)(24.8%)

    25-29

    35

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    36/60

    (47.0%)

    24

    (32.3%) 30

    (27.6%)

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    2012 02

    (IX Survey)

    10-79

    2012/02/25~2012/02/26

    2,920

    APP

    Whats AppLineTangoViberQQ

    2012 02 02 25 02 26

    2,920 2012 1

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    53.8% 24

    (22.2%)(13.7%)

    40

    /

    /

    (22.2%)

    25-3413.2%)

    (7.2%) 19

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    53.1%30

    40

    31(21.4%) 25-29

    1 2(11.9%) 19

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    42/60

    (63.6%) 20-29

    (39.2%) 1925-29

    38.1% 35

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    90.4%

    (28.5%) 30(20.3%)

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    (63.8%)(48.9%)

    25-2935-39(37.7%)

    35-39

    1.

    2. /

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    3. 19

    20-24

    25-2930-34

    35-3940

    4.

    /

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    Multichannel Campaigns Increase Reach, Branding Potential

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    arr / ar isr

    (ia ari)(ip rs)

    aoo! aoris 2011 7 66%

    49%

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    is

    (ra)

    () 74% 48%

    isr

    (ia praio)

    (ir-rspos ois)

    p//.arr.o/ri.asp1008839

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    Millennials Look to Digital Word-of-Mouth to Drive Purchase Process

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    (iias) 18 34

    Bazaarvoice

    (iita atis)

    (a s)

    aaai 47 65 66%

    (49)

    (51)

    aaai (s-at tt)

    (is)(ts)(stis)

    (stis)

    42%

    17

    s pts (25)

    (21)

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    (51)

    aaai isa as 1 30 at

    ttp//.at./ti.aspi1008810

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    22001122 22

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    2012 2

    //

    iBooks2

    YouTube(Life In A Day)YouTube Scott Free

    SoundCloudSoundCloud

    Android GoogleGoogle Google Google Android

    Google AndroidGoogleAndroid MarketBouncer

    Dropbox 5GBDrobox 5GB

    Facebook

    Android

    iPad

    iPhone

    Facebook

    Facebook

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    Google TV YouTube Google TVYouTubeYouTube

    (Google) Chrome (Chrome Web Store)

    PChomePChome PChome105

    !(15)

    NTT DoCoMo 93 NTT DoCoMo1.5

    Google ChromeGoogle Chrome

    Google Foursquare Latitude Google Maps App

    Megaupload.com 6 4

    GoogleWikipedia 2

    http://news.chinatimes.com/tech/12050903/122012021400212.htmlhttp://news.chinatimes.com/tech/12050903/122012021400212.htmlhttp://news.chinatimes.com/tech/12050903/122012021400212.htmlhttp://news.chinatimes.com/tech/12050903/122012021400212.htmlhttp://news.chinatimes.com/tech/12050903/122012021400212.htmlhttp://news.chinatimes.com/tech/12050903/132012022201565.htmlhttp://news.chinatimes.com/tech/12050903/132012022201565.htmlhttp://news.chinatimes.com/tech/12050903/132012022201565.htmlhttp://news.chinatimes.com/tech/12050903/132012022201565.htmlhttp://news.chinatimes.com/tech/12050903/112012022201008.htmlhttp://news.chinatimes.com/tech/12050903/112012022201008.htmlhttp://news.chinatimes.com/tech/12050903/112012022201008.htmlhttp://news.chinatimes.com/tech/12050903/112012022201008.htmlhttp://news.chinatimes.com/tech/12050903/112012022201008.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://www.bnext.com.tw/article/view/cid/117/id/22205http://www.bnext.com.tw/article/view/cid/117/id/22205http://www.bnext.com.tw/article/view/cid/117/id/22205http://www.bnext.com.tw/article/view/cid/117/id/22205http://www.bnext.com.tw/article/view/cid/117/id/22205http://www.bnext.com.tw/article/view/cid/127/id/22165http://www.bnext.com.tw/article/view/cid/127/id/22165http://www.bnext.com.tw/article/view/cid/127/id/22165http://www.bnext.com.tw/article/view/cid/127/id/22165http://www.bnext.com.tw/article/view/cid/127/id/22165http://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/125/id/22161http://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://www.bnext.com.tw/article/view/cid/125/id/22161http://www.bnext.com.tw/article/view/cid/127/id/22165http://www.bnext.com.tw/article/view/cid/117/id/22205http://news.chinatimes.com/tech/12050903/122012021600377.htmlhttp://news.chinatimes.com/tech/12050903/112012022201008.htmlhttp://news.chinatimes.com/tech/12050903/132012022201565.htmlhttp://news.chinatimes.com/tech/12050903/122012021400212.html
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    IPO

    Google Google

    Google SOPA() FacebookGoogleMicrosoftYahoo!15 (phishing)

    GoogleGoogle AndroidGoogle 7Google

    1.58 Canalys20114 PC 1.2 1.58PC

    5

    .

    .

    YahooRoy Bostock2/8

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    Groupon Adku TechCrunchGroupon Adku

    GoogleMotorola Mobility

    WiMAX NCC 70%4GWiMAX

    3

    4G 4G

    8817 20114 20.54 76.9 66.3988.3

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  • 8/2/2019 InsightXplorer Monthly Report_201203

    57/60

  • 8/2/2019 InsightXplorer Monthly Report_201203

    58/60

    Pingdom 2011 Pingdom 2011

    Angry BirdsFacebook 10

    12 1

    MWCMobile World Congress 2MWC

    NPD AndroidNPD2011 iPhone 4S 43%

    50TechNetMobile App Industry 46 6

    Facebook Facebook

    App 7

    5

    5

    App 6 9 App

    Google46%Google 2011 Q4 46%

    4

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  • 8/2/2019 InsightXplorer Monthly Report_201203

    59/60

    300 Informa Telecom & Media 3005 2 52016 2

    61% Facebook Twitter

    comScoreAT&T GooglecomScoreimpression 2012

    Google 1Google 1FTC

    :

    Google+Google+

    Gartner iPhone Q1 Gartner Q4 iPhone 4S Q1

    Google FacebookeMarketerGoogle

    Facebook

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  • 8/2/2019 InsightXplorer Monthly Report_201203

    60/60

    (ARO Panel)

    NetRoverTMAccess Rating Online (ARO

    )

    (Internet Audience Measurement)

    2011 comScore ARO

    comScore

    IX Survey panel

    CyberPanel-Taiwan IX Survey

    ARO Survey