insightxplorer monthly report_201103

8/7/2019 InsightXplorer Monthly Report_201103

1/59

2011 03


2/59

2

ARO

ARO-.......3

2011 03.....12

IX Survey

......19

.........32

.........42

Consumers Eager for Mobile Shopping

Adoption.....46

The Future of Smart Mobile Devices...49

2011 03

...

....52


3/59

AARROO--


4/59

(MIC)12011

1: 2011 4

: (MIC);: 2011 4

IX Survey 2011 4

37.1% 3.1%

11: (smart phone)?

: , Apr 2011; Base: N=3699

1(MIC)2011 4
http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=265&cred=2011/4/26&type1=2http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=265&cred=2011/4/26&type1=2http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=265&cred=2011/4/26&type1=2


5/59

3 HTCApple iPhoneNokia

17.2%HTCiPhoneNokia

12: ? ()

: , Apr 2011; Base: N=1375

? 32.6%

31.6%28.4%

e-mail

13: ? ()

: , Apr 2011; Base: N=1375


6/59

iPhoneHTC Nokia

2011 2

OpViewApple iPhoneHTC Nokia

(2011 2 ARO)

iPhoneNokiaHTC( ARO)

(2011 2 ARO)(

OPview ARO)

2011 2 2-4% Apple

iPhone HTC Nokia 4%

2 Nokia 5

iPhone

iPhone

Nokia

2: 2011 2

: InsightXplorer ARO;: 2011 2

OpView; : 2011 2


7/59

OpView

HTC2011 2 4.1Nokia 1.8

iPhone 1.3iPhone

490HTC 449Nokia 395

iPhone

NokiaHTC

NokiaiPhone

3: 2011 2

: OpView; : 2011 2

4: 2011 2

: OpView; : 2011 2


8/59

6

Nokia HTC iPhone 7

Nokia30

20 9iPhone 20-2930-39

HTC 20-2940

5: 2011 2


OpView; : 2011 2

6: 2011 2


OpView; : 2011 2


9/59

ARO(Google Yahoo)

iPhone iPhone

Nokia 29 6HTC30 6

Nokia19 4

7: 2011 2


OpView; : 2011 2

8: 2011 2


OpView; : 2011 2


10/59


11/59

1. (MIC)

2. IX Survey 2011 4

37.1% 3.1%

3. HTCiPhone Nokia

4.

5. ARO 2-4%iPhoneHTC

Nokia 2 Nokia 5

iPhone

6. iPhoneNokia

7. : HTC 4.1Nokia 1.8

iPhone 1.3iPhone 490HTC 449Nokia

395 HTC NokiaiPhone

8. : Nokia

iPhoneHTC 20-2940

9. : iPhone Nokia 29

HTC

10. : Apple Nokia

HTC


12/59

AARROO22001111 33


13/59

ARO2011 3

AROAROARO

(%)()Web(%)

ARO

2011 3 ,

(18-22)

(23-27)ISP

(25-34 4)3C

/Blog

(40)

/


14/59

2011 3ARO

% 100% 12.67% 4.54% 3.02% 4.82%1 2 3 4 5 3C 6 7 8 9

10 11 12 3C 13 14 ISP 3C15 ISP 16

17 3C 18 Blog /19 / ISP20 Blog 3C

SourceInsightXplorer, 2011 3


15/59

2011 3()

Yahoo! facebook

facebook

(18-22) Blogspot

(23-27)Live.comHiNet

(25-34 4)GooglePChomeudn

(40)momo

2011 3

1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!2 facebook facebook facebook facebook3 facebook Google 4 Google YouTube Google YouTube Google5 YouTube Google YouTube YouTube6 7 PChome yam Live.com PChome yam8 yam Blogspot yam yam PChome9 Live.com PChome HiNet udn Live.com

10 Xuite Xuite Blogspot Xuite momo

SourceInsightXplorer, 2011 3


16/59

2011 3Web()

Web Yahoo! facebook

(18-22)YouTubePlurk

(23-27) Live.comMSN

(25-34 4)Mobile01udnNOWnews

(40) BabyHome

2011 3Web

1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!2 facebook facebook facebook facebook facebook3 Google Google Google Google4 Google Mobile01 5 YouTube YouTube Live.com BabyHome6 Live.com Plurk YouTube YouTube7 udn Live.com8 Live.com MSN Live.com 9 PChome PChome PChome

10 yam NOWnews SourceInsightXplorer, 2011 3


17/59

2011 3()

(18-22)

(23-27) 1111Yahoo!

HiNetyamMSN

(25-34 4) Mobile01NOWnewsMicrosoftudn

PChomeHiNet

(40) 518104

2011 3(ARO 20)

1 facebook facebook 5182 YouTube facebook facebook Mobile01 YouTube3 YouTube YouTube NOWnews facebook4 Mobile01 Microsoft 5 Mobile01 1111 YouTube 6 momo udn 1047 Yahoo! PChome 8 Yahoo! momo Yahoo! momo9 Yahoo! HiNet Yahoo!

10 udn HiNetSourceInsightXplorer, 2011 3


18/59


19/59


20/59

2011 03

(IX Survey) 10-79

2011/03/26~2011/03/27

3,161

2011

03 03 26 03 27

3,161 2011 02

(90.3%)

(25.5%) 30

(13.6%)

24


21/59

ADSL(53.3%) (T1/T3)

(22.8%)(cable)(19.8%)


22/59

(84.0%) 19

(40.3%) 30

(13.1%) 30-34

E-mail

(79.4%) (69.0%)//(55.7%) E-mail

35-39 20-24

// 20-29 35-39


23/59


24/59

801~1000 (20.7%)

(20.5%)

601~800 (18.1%)


25/59

3C 3C 3C (90.8%)

(79.4%)

40 79.2% 30 3C


26/59

5

(25.0%) 19 30-34 6

(19.2%)7 (19.2%) 24


27/59

5 (21.9%)4 (21.5%)6 (13.5%)

20-24


28/59

5 (27.8%)6 (24.1%) 40

4 (22.7%) 19


29/59

3C 3C 40.2%

20-24 (30.3%) 30-34 40

(26.3%) 30-34


30/59

1.

2. ADSL

3.

4. 1~3 19 40 20~29

4

5. 801~1000

601~800

1000


31/59

6. 3C

3C

20~29


32/59


33/59

2011 0

(IX Survey) 10-79

2011/04/09~2011/04/10

3,982

2011 04

04 09 04 10 3, 982

2011 02


34/59

31.9%

18.8% 19 35-39 9.4% 30-34

6.6%


35/59

(46.8%)

20-24 (37.5%) 24

(26.1%) 35

(23.5%) 40 (19.1%)


36/59

(25.6%) 30

(21.8%) 35

(15.9%) 24 (14.3%) 25-29

(8.7%)

25-34

3G/3.5G

700~799 (17.0%) 30

(15.5%)

19 300~499(14.8%)

19 101~299 (13.3%)

800~999 (10.0%)

40


37/59

100 (25.1%) 30-34101-300 (13.7%)301~500(11.3%)

40


38/59

( Facebook

Twiter)(35.7%) 24 (29.4%)

19() (27.2%) 19( msnSkype)(24.2%)

() (22.8%) 35-39


39/59

() (36.9%) 35-39

(iPhoneHTC DHD ) (28.4%) 25-29

(13.8%) 35-39 (11.6%)

(10.6%)


40/59

1.

2.

6.6%

3.

20-24

4. 30

5. 700~799 30

6. 24


41/59

40

7. 24


42/59


43/59

2011 04

(IX Survey) 10-79

2011/04/16~2011/04/17

3,887

2011 04

04 16 04 17 3,887 2011

03

ADSL(62.3%)(30.9%) 28.9%

wifi/WIFLY3G/3.5G 26.0%

(59.4%)(28.2%)


44/59

(26.1%)

3G/3.5G(50.3%)

(45.7%)(40.5%)

25-29

30


45/59

(64.8%) 3G/3.5G/

(51.0%) 44.8%


46/59

CCoonnssuummeerrss EEaaggeerr ffoorr MMoobbiillee SShhooppppiinngg AAddooppttiioonn


47/59


48/59

http://www.emarketer.com/Article.aspx?R=1008212


49/59

TThhee FFuuttuurree ooff SSmmaarrtt MMoobbiillee DDeevviicceess


50/59

Apple

iPhone

eMarketer

31%

2015

43%

1.1

eMarketer

Noah

Elkin

eMarketer

2010

30%

28%

iPhone

Android

Android

eMarketer

2012

Android


51/59


52/59


53/59

2011

3

//

Amazon.com Inc. Android

Google Inc.

Google

Google

Cloud Connect

Office

1

1

1

Google

Google

Facebook

Google

Chrome

KKBOX

KKBOX

3

HiNet

-

Kik

Kik Interactive

RRE Ventures,Spark Capital,

Union Square

Ventures

800

Union Square Ventures

Fred Wilson

RRE Ventures

Adam Ludwin

Kik

Connected Store

IBM


54/59


55/59

2015

Wikimedia Foundation

Evernote

Evernote

600

Dropbox

Dropbox

App

955 DREAMs

9.99

App

App

0.99

Facebook vs. Google

Facebook

Google AdSense

2011

DEMO

DEMO

52

PowerPoint

YouTube

Hulu

YouTube

Next New Networks

YouTube

25

AT&T

AT&T

YP.com


56/59

6600

6,600

19%

Google

Group Commerce

3

Google

DoubleClick

David Rosenblatt

Jonty Kelt

Andrew Glenn

800

Group

StumbleUpon

GooglePaid Discovery

1700

StumbleUpon Paid

Discovery

B2C

B2C

SXSW 2011: BMW

Mog

SXSW

BMW

MINI

Mog

cacaFly

Facebook

cacaFly

9

Facebook

Facebook

Facebook

9

Facebook

Google

Google

Facebook

Google

Amin Zoufonoun

Web3.0

SXSW

SXSW

Flickr

Yahoo!

Flickr

Matthew

Rothenberg

Flickr


57/59

PChome

4

1.5

PChomeOnline

17

3

4

Zong

Zong

2000

PC

TV

HappyGo

GoHappy

HappyGo

GoHappy

28

20

15

35

Groupon

Groupon

4

Groupon Now

A

iPad2

A

(2357)

(2353)

Android3.0

3

iPad2

Snaptu

Facebook

7,000

Snaptu

HTML5

HTML5

HTML5

HTML5

2010

85.51

22.36%

IAMA

2010

2011


58/59

eMarketer

Google

Facebook

Groupon

35.1%

BIA Kelsey

2010

8.73

2015

39

35.1%

LinkedIn

IPO

LinkedIn

IPO

4

2010 2010


59/59

(ARO Panel)

NetRoverTMAccess Rating Online (ARO

)

(Internet Audience Measurement)

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO Survey

insightxplorer monthly report_201103

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