insightxplorer monthly report_201208.pdf

7/31/2019 InsightXplorer Monthly Report_201208.pdf

1/60

2012 08


2/60

2

ARO / comScore

ARO / comScore.........................3

ARO / comScoreThe Power of Like.........................9

IX Survey

..........................26

App.......................................39

A New Kind of Visual News......................45

State of the News Media 2012 shows audience

growth for all platforms but newspapers...................50

2012 07.........54


3/60

AARROO//MMMMXX--


4/60

24

20127comScore MMX

1077

98.2%0.7%97.5%

1: comScore MMX

:comScore Media Metrix; July 2012

20127MMX7120

1897%

1: comScore MMX


7200Yahoo! udn

NOWnewsETtoday

Yahoo!83.2%92.5

10023.43.9udn41.5%

13.3254.82.8


5/60

2: comScore MMX12


7Yahoo!

3: comScore MMX


Yahoo!

1 1: comScore(UDM) U u U UDMu UDM2 2: ETtoday 3 UDMNOWnews 4 UDM 6 UDM


6/60

4: comScore MMX ()

:comScore Media Metrix; March-July 2012

5: comScore MMX

:comScore Media Metrix; March-July 2012

ETtoday

MSNYahoo!

ETtoday3465.6%35

53.4%


7/60

6: comScore MMX


7: comScore MMX


1. 20127comScore MMX70%

2. 20127MMX7120189


8/60

3. 7200Yahoo! udn

NOWnewsETtoday

4. Yahoo!83.2%92.5100

23.43.9udn41.5%

13.3

25

4.8

2.8

5. 7Yahoo!

6. ETtodayMSN

34ETtoday65.6%3553.4%


9/60

TThhee PPoowweerrooffLLiikkee

:: ccoommSSccoorree,, JJuullyy 22001111 && JJuunnee 22001122

The Power Of Like Facebook [email protected]


10/60

The Power of Like

comScore Social Essentials Facebook20115

Facebook

reach

frequency

Facebook1.690% Facebook(comScore)

Facebook Sponsored Stories ad unit

Facebook 1/440-150(comScore)

Facebook 34

Facebook

2comScore Social EssentialscomScoreex.

1. Page Publishing

2. Stories about Friends

3. Sponsored StoriesStories about Friends

4. Ads with Social


11/60

1. Fans

2. Friends of Fans

3. Non-Fans

Facebook

Facebook 1.6 3/4 FacebookcomScore2011 5 FacebookNewsfeed27%21%17%10% Facebook

Southwest AirlinesBing

Facebook

Facebook 16%


12/60

Facebook

3481

social proximity Bing

Southwest Airlines Bing 64%fan baseSouthwest Airlines Bing


13/60

GRPsFacebook GPRs

Facebook GPRs 17.3 GPRs 5.7 GPRs 11.6Southwest Airlines GPRs 2.0 Bing GPRs 2.7

40% 2518-2426.5%Bing 40% 25 18 18-24Southwest Airlines 52.0% 35


14/60

20%18-24 31%

BingSouthwest Airlines

Facebook Facebook2011 5comScoreFacebook7


15/60

comScore

30%Southwest Airlines

Bing

1. 2. 3.

Facebook 418% 230%SouthwestAirlines 362% Southwest Airlines 165% Bing 55% 33%


16/60

2011 5 8% 11%

Facebook


17/60

Southwest Airlines

Southwest Airlines 2011 5 SouthwestAirlines2.7% Southwest Airlines12.4%Southwest Airlines 7.1%

Southwest Airlines

Bing

BingBing.comBing 68% 27%Bing


18/60

Facebook


19/60

The Power of Like 2

Facebook

1. (Reach)2. (Engagement)3. (Amplification)

Facebook 0.5 2.0 50-200%

Facebook

Facebook(earned media)(test vs. control methodology)

Facebook

Facebook2012 315.2%&(40.9%)(26.9%)


20/60

Facebook Facebook

DoubleClick0.1%1%

Facebook


21/60

2011AmazonBest BuyTargetWalmart

FacebookBlack Friday

Cyber Monday2011 11 302011 10 190.31 0.50

0.67 1.76 2.2


22/60

2011 11 12

AmazonAmazonspending index=209 8%spendingindex=108Amazon Best BuyTargetWalmartBest Buy 204


23/60

&Chief Marketer 2011 60% 25%

Facebook

90% 2.12 1.54 0.58

38%2.12 1.54


24/60

Target

Target

Target Target 19% 99% Target 27%

Facebook

FacebookcomScore Facebook Faceboook

Facebook 95% 1.27% 16% 1.47% 56% 0.39% 0.61%


25/60

Facebook

Facebook

ex. 4Pex. Facebook

(GRP)

GRPGross Rating PointGRP


26/60

IX-


27/60

2012 8 11 8 13

1,918

69.2

41%

App

28%

69.2

9.9

29.7 24.6 5.0


28/60

()

9.9 14.3%

29.7 42.9%

24.6 35.6%

app 5.0 7.3%

69.2 100%

Aug 2012

App

40

9120 24

41


29/60

()

19 63.7

20-24 41.5

25-29 47.1

30-34 73.0

35-39 63.7

40 91.0

Aug 2012

24


30/60


31/60

App

App

App


32/60

20.9%

70%

30%


33/60

84%

(75%)(73%)

57%

25%


34/60


35/60

5 3.1

3.43

/ 3.25

// 3.14

3.13

Aug 2012


36/60

App

1. 81% 80%

41% 28%

2. 69

30

25

10

5

3. 21%

4. 70% 30%

5. (84%)(75%)

(73%)(62%)

6. 57%

(25%)

7.


37/60

app


38/60

(IX Survey)

15

2012/08/11~2012/08/13

N=1,918 2012 07

993 51.8%

925 48.2%

19 383 20.0%

20-24 208 10.8%

25-29 230 12.0%

30-34 259 13.5%

35-39 230 12.0%

40 608 31.7%

927 48.3%

460 24.0%

531 27.7%

Aug 2012

Base N=1,918


39/60

AApppp


40/60

2012 08 App

(IX Survey)

2012/08/11~2012/08/13

536

App

Smart Phone TabletApp

App

App

08 11 08 13 536

App$NT 30

App

app


41/60

App v.s. App

App

App

AppYahoo!


42/60


43/60

App

App52% NT$30

App NT$31~60

27%( 37%

NT$11.7


44/60

App

App(58%)

(54%)(50%)(50%)app


45/60

A New Kind of Visual News


46/60

YOUTUBE & NEWS

See a visual discussion of the findings.

2011 3 11 9.0

18000 1.8

YouTubeYouTube

96

YouTube 2011 2012 YOUTUBE

15 5

YouTube

YouTube

Pew YouTube 15 2011 1

2012 3 YouTube 260

YouTube

YouTube
http://www.journalism.org/analysis_report/examining_visual_news_youtubehttp://www.journalism.org/analysis_report/examining_visual_news_youtubehttp://www.journalism.org/analysis_report/examining_visual_news_youtube


47/60

70 YouTube 15

2605

54

YouTube 2011 YouTube

3951

5 5

39

YouTube

YouTube

5842

6539

5%

65%


48/60

4

YouTube

2 141

YouTube29

213318

YouTube

20 96

3

YouTube

YouTube

2011

Youtube

YouTubeYouTube

YouTube

2006 33%2011 71%


49/60

YouTube2009

Youtube70

YouTube

YouTube

http://www.journalism.org/analysis_report/youtube_news
http://www.journalism.org/analysis_report/youtube_newshttp://www.journalism.org/analysis_report/youtube_news


50/60

State of the News Media 2012 shows audience growth forall platforms but newspapers


51/60

2012

Web

APP

APP81% APP

(AppleGoogleFacebook Amazon Yahoo)

( BLOG)

Rick EdmondsJeff Sonderman
http://stateofthemedia.org/http://stateofthemedia.org/http://www.poynter.org/wp-content/uploads/2012/03/socialmedia.jpghttp://stateofthemedia.org/


52/60

9%( 2008

)

( 25

)

FACEBOOK

35%

50

4%

2011

- (17.2 %)

(4.5% )(1%)(-0.05% -4.0%)


53/60

2012

http://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-me

dia-2012-shows-audience-growth-for-all-platforms-but-newspapers/
http://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-media-2012-shows-audience-growth-for-all-platforms-but-newspapers/http://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-media-2012-shows-audience-growth-for-all-platforms-but-newspapers/http://www.poynter.org/wp-content/uploads/2012/03/wholeaud3712crop2.pnghttp://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-media-2012-shows-audience-growth-for-all-platforms-but-newspapers/http://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-media-2012-shows-audience-growth-for-all-platforms-but-newspapers/


54/60

22001122 77


55/60

2012 7

//

Facebook App

Facebook follow Open Graph Facebook App

Wallaby

Wallaby

T

Photo123 25

LittleMonsters.com

BarkBox 170

BarkBox 4 170

Tipflare

Google

GOMAJI GROUPON

GoodLife

Pinterest Google Twitter Bing StumbleUpon

ShareaholicPinterestreferral traffic TwitterGoogleBing StumbleUpon

Mashable
http://techorange.com/2012/06/28/facebook-follow-action/http://techorange.com/2012/06/28/facebook-follow-action/http://www.bnext.com.tw/focus/view/cid/103/id/23708http://www.bnext.com.tw/focus/view/cid/103/id/23708http://www.bnext.com.tw/article/view/cid/60/id/23724http://www.bnext.com.tw/article/view/cid/60/id/23724http://www.bnext.com.tw/focus/view/cid/103/id/23872http://littlemonsters.com/http://www.36kr.com/p/129905.htmlhttp://www.36kr.com/p/129905.htmlhttp://www.36kr.com/p/129905.htmlhttp://www.barkbox.com/http://techorange.com/2012/07/10/tipflare-netflix-recs-for-everythang/http://techorange.com/2012/07/10/tipflare-netflix-recs-for-everythang/http://techorange.com/2012/07/10/tipflare-netflix-recs-for-everythang/http://www.bnext.com.tw/article/view/cid/103/id/23831http://www.bnext.com.tw/article/view/cid/103/id/23831http://www.bnext.com.tw/article/view/cid/103/id/23831http://goodlife.tw/http://goodlife.tw/http://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://techcrunch.com/2012/07/09/pinterest-now-beating-google-referral-traffic-plus-bing-twitter-stumbleupon/http://techorange.com/2012/07/09/men-women-social-media/http://techorange.com/2012/07/09/men-women-social-media/http://techcrunch.com/2012/07/09/pinterest-now-beating-google-referral-traffic-plus-bing-twitter-stumbleupon/http://www.36kr.com/p/129777.htmlhttp://goodlife.tw/http://www.bnext.com.tw/article/view/cid/103/id/23831http://techorange.com/2012/07/10/tipflare-netflix-recs-for-everythang/http://www.barkbox.com/http://www.36kr.com/p/129905.htmlhttp://littlemonsters.com/http://www.bnext.com.tw/focus/view/cid/103/id/23872http://www.bnext.com.tw/article/view/cid/60/id/23724http://www.bnext.com.tw/focus/view/cid/103/id/23708http://techorange.com/2012/06/28/facebook-follow-action/


56/60

Gmail

GoogleGmail SMS

YouTube

YouTubeblurYouTubeBlur All Faces

Hotmail Outlook.com

GmailHotmail Hotmail

Vayable

Vayable

Google

Google15 x 7105Google

62

2007

aQuantive

624 6420

Twitter SenseNetworks

Twitter

iTunes Store

iPhone

iPad

App Store

iOS
http://www.bnext.com.tw/article/view/cid/61/id/23975http://www.bnext.com.tw/article/view/cid/61/id/23975http://google-africa.blogspot.co.uk/2012/07/send-and-receive-gmail-on-your-phone-as.htmlhttp://news.chinatimes.com/tech/12050903/112012072000143.htmlhttp://news.chinatimes.com/tech/12050903/112012072000143.htmlhttp://news.chinatimes.com/tech/12050903/112012072000143.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/24106http://www.bnext.com.tw/article/view/cid/103/id/24106http://www.bnext.com.tw/article/view/cid/103/id/24106http://techorange.com/2012/07/31/vayable/http://techorange.com/2012/07/31/vayable/http://www.bnext.com.tw/article/view/cid/145/id/24040http://www.bnext.com.tw/article/view/cid/145/id/24040http://news.chinatimes.com/tech/12050903/122012070400147.htmlhttp://news.chinatimes.com/tech/12050903/122012070400147.htmlhttp://news.chinatimes.com/tech/12050903/122012070400147.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/23788http://www.bnext.com.tw/article/view/cid/145/id/23788http://www.bnext.com.tw/article/view/cid/145/id/23788http://www.bnext.com.tw/article/view/cid/103/id/23710http://www.bnext.com.tw/article/view/cid/103/id/23710http://www.bnext.com.tw/article/view/cid/103/id/23710http://www.bnext.com.tw/article/view/cid/145/id/23788http://news.chinatimes.com/tech/12050903/122012070400147.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/24040http://techorange.com/2012/07/31/vayable/http://www.bnext.com.tw/article/view/cid/103/id/24106http://www.bnext.com.tw/article/view/cid/61/id/24021http://news.chinatimes.com/tech/12050903/112012072000143.htmlhttp://google-africa.blogspot.co.uk/2012/07/send-and-receive-gmail-on-your-phone-as.htmlhttp://www.bnext.com.tw/article/view/cid/61/id/23975


57/60

12 iTunes Store

Windows Phone

2010 10 Windows Phone Microsoft

BBC

BBC

Pinterest

PinterestPinboard

SEO

3.5 Google SEO 9 SEO

LinkedIn Digg.com

BetaworksWeb2.0Digg.com

Fancy PinterestFancy

Apple 60% Apple

YouTube

YouTube

SCT

IBM 2012 1 2 14% 15.1% 2.4% 1.9%
http://techorange.com/2012/07/03/windows-phone-sales-iphone-android-finland-market-share/http://techorange.com/2012/07/03/windows-phone-sales-iphone-android-finland-market-share/http://techorange.com/2012/07/05/bbc-demos-perceptive-media/http://techorange.com/2012/07/05/bbc-demos-perceptive-media/http://www.bnext.com.tw/article/view/cid/60/id/23846http://www.bnext.com.tw/article/view/cid/60/id/23846http://techorange.com/2012/07/10/seo-information-infographic/http://techorange.com/2012/07/10/seo-information-infographic/http://www.bnext.com.tw/article/view/cid/160/id/23924http://www.bnext.com.tw/article/view/cid/160/id/23924http://www.bnext.com.tw/article/view/cid/160/id/23924http://www.bnext.com.tw/article/view/cid/60/id/23894http://www.bnext.com.tw/article/view/cid/60/id/23894http://techorange.com/2012/07/12/apple-patent-lawsuits-involvement-60-percent/http://techorange.com/2012/07/12/apple-patent-lawsuits-involvement-60-percent/http://techorange.com/2012/07/12/apple-patent-lawsuits-involvement-60-percent/http://techorange.com/2012/07/12/apple-patent-lawsuits-involvement-60-percent/http://news.chinatimes.com/tech/12050903/132012071601216.htmlhttp://news.chinatimes.com/tech/12050903/132012071601216.htmlhttp://techorange.com/2012/07/25/social-commerce-sales-dropped/http://techorange.com/2012/07/25/social-commerce-sales-dropped/http://www.bnext.com.tw/article/view/cid/60/id/24008http://www.bnext.com.tw/article/view/cid/60/id/23336http://www.bnext.com.tw/article/view/cid/60/id/23336http://www.bnext.com.tw/article/view/cid/60/id/24008http://techorange.com/2012/07/25/social-commerce-sales-dropped/http://news.chinatimes.com/tech/12050903/132012071601216.htmlhttp://techorange.com/2012/07/12/apple-patent-lawsuits-involvement-60-percent/http://www.bnext.com.tw/article/view/cid/60/id/23894http://www.bnext.com.tw/article/view/cid/160/id/23924http://techorange.com/2012/07/10/seo-information-infographic/http://www.bnext.com.tw/article/view/cid/60/id/23846http://techorange.com/2012/07/05/bbc-demos-perceptive-media/http://techorange.com/2012/07/03/windows-phone-sales-iphone-android-finland-market-share/


58/60

Line 5000

Line App

YouTube

YouTube1.5

3

31 30 803

Monetate

Facebook

GOMAJI GROUPON

GoodLife

Pinterest Google Twitter Bing StumbleUpon

ShareaholicPinterestreferral traffic
http://www.bnext.com.tw/article/view/cid/60/id/23976http://news.chinatimes.com/tech/12050903/122012072400169.htmlhttp://news.chinatimes.com/tech/12050903/122012072400169.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/24090http://techorange.com/2012/07/30/user-number-exceeds-50-million-worldwide-for-nhn-japans-free-calling-and-messaging-app-line/http://techorange.com/2012/07/30/user-number-exceeds-50-million-worldwide-for-nhn-japans-free-calling-and-messaging-app-line/http://techorange.com/2012/07/30/user-number-exceeds-50-million-worldwide-for-nhn-japans-free-calling-and-messaging-app-line/http://news.chinatimes.com/tech/12050903/122012080100202.htmlhttp://news.chinatimes.com/tech/12050903/122012080100202.htmlhttp://news.chinatimes.com/tech/12050903/122012073100370.htmlhttp://news.chinatimes.com/tech/12050903/122012073100370.htmlhttp://news.chinatimes.com/tech/12050903/122012073100370.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/23764http://techorange.com/2012/06/29/date-mutual-friend/http://techorange.com/2012/06/29/date-mutual-friend/http://www.bnext.com.tw/article/view/cid/103/id/23831http://www.bnext.com.tw/article/view/cid/103/id/23831http://www.bnext.com.tw/article/view/cid/103/id/23831http://goodlife.tw/http://goodlife.tw/http://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://www.36kr.com/p/129777.htmlhttp://techcrunch.com/2012/07/09/pinterest-now-beating-google-referral-traffic-plus-bing-twitter-stumbleupon/http://techcrunch.com/2012/07/09/pinterest-now-beating-google-referral-traffic-plus-bing-twitter-stumbleupon/http://www.36kr.com/p/129777.htmlhttp://goodlife.tw/http://www.bnext.com.tw/article/view/cid/103/id/23831http://techorange.com/2012/06/29/date-mutual-friend/http://www.bnext.com.tw/article/view/cid/60/id/23764http://news.chinatimes.com/tech/12050903/122012073100370.htmlhttp://news.chinatimes.com/tech/12050903/122012080100202.htmlhttp://techorange.com/2012/07/30/user-number-exceeds-50-million-worldwide-for-nhn-japans-free-calling-and-messaging-app-line/http://www.bnext.com.tw/article/view/cid/60/id/24090http://news.chinatimes.com/tech/12050903/122012072400169.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/23976


59/60

TwitterGoogleBing StumbleUpon

Facebook

Facebook Depression Facebook

G+

GoogleGoogle Inc.Google+G+

58% 4

TBG

APP

Velti

Facebook AdParlorFacebook

Adeven 65App 40Appzombie app
http://techorange.com/2012/07/13/forget-real-life-new-study-contradicts-existence-of-facebook-depression/http://techorange.com/2012/07/13/forget-real-life-new-study-contradicts-existence-of-facebook-depression/http://news.chinatimes.com/tech/12050903/132012071701497.htmlhttp://news.chinatimes.com/tech/12050903/132012071701497.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/23990http://www.bnext.com.tw/article/view/cid/145/id/23990http://www.bnext.com.tw/article/view/cid/145/id/23990http://www.bnext.com.tw/article/view/cid/146/id/23996http://www.bnext.com.tw/article/view/cid/146/id/23996http://www.velti.com/http://news.chinatimes.com/tech/12050903/132012071901496.htmlhttp://news.chinatimes.com/tech/12050903/132012071901496.htmlhttp://techorange.com/2012/07/30/heatmaps-what-youre-actually-looking-at-when-you-look-at-facebook/http://techorange.com/2012/07/30/heatmaps-what-youre-actually-looking-at-when-you-look-at-facebook/http://www.bnext.com.tw/article/view/cid/0/id/24108http://www.bnext.com.tw/article/view/cid/0/id/24108http://techorange.com/2012/07/30/heatmaps-what-youre-actually-looking-at-when-you-look-at-facebook/http://news.chinatimes.com/tech/12050903/132012071901496.htmlhttp://www.velti.com/http://www.bnext.com.tw/article/view/cid/146/id/23996http://www.bnext.com.tw/article/view/cid/145/id/23990http://news.chinatimes.com/tech/12050903/132012071701497.htmlhttp://techorange.com/2012/07/13/forget-real-life-new-study-contradicts-existence-of-facebook-depression/


60/60

(ARO Panel)

NetRoverTMAccess Rating Online (ARO

)

(Internet Audience Measurement)

2011 comScoreARO

comScore

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO / comScore Survey

insightxplorer monthly report_201208.pdf

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