insightxplorer biweekly report_20141015.pdf

8/10/2019 InsightXplorer Biweekly Report_20141015.pdf

1/26

20141015


2/26

20141015


3/26

20141015

2014

2,309co

Metrix


4/26

20141015

Key Findings

201185.9%20148

24.8%319%

533%328%

20148

33624.8%

34.9

/

(40.8%)(36.

(31.3%)

(57.4%)

Yahoo!x

(46.1%)

(33.3%


5/26

20141015

Key Findings

Top5(U)Yahoo!x

(U)

uho

46.1%53.9%

46

45

25-34

Cross Visiting

EC

Top5/Yahoo!

Yahoo!

35-44

25-34

Top3/

35


6/26

20141015

Key Findings

Top3Yahoo!

25-34

Top3(u)momo

25-34

ET Mall

45

Top3

(U)GOMAJI35-

44

(25.3

(24.3%)//

(44.9%)/(

(6.5%)

2425.5

NT$1,000(40.8%)

(36.3%)

(25.6%)(1


7/26

20141015

Key Findings

/(40%)

(36.9%)///(35.4%)

/(52.3%)

/(48.2%)/

(46.5%)


8/26

20141015

comScore Media Metrix

2012610%2014824

2013

comSco

(2014/03-04)comScore(2014/07-08)

comScore Media MetrixARO

0.0

10.0

20.0

30.0

40.0

Aug-2011 Feb-2012 Aug-2012 Feb-2013 Aug-2013 Feb-2014 Aug-2014

%


9/26

20141015

201486PC33624.8%Top5

(U)Yahoo!x121.3

(U)(U)67.748.7

(U)Yahoo!x

(U)comScore/

uho

comScore Media MetrixA

Top5

()%

()

()

(

3,360 24.8 251 34.9 7.6 11.

(U)Yahoo!x 1,213 9.0 89 34.5 9.6 7.1

(U) 677 5.0 37 37.3 5.3 7.4

(U) 487 3.6 23 36.8 6.4 4.9

KingNet 298 2.2 11 36.9 2.1 3.8

uho 219 1.6 9 33.3 1.2 4.6


10/26

20141015

4

45

25-34

46

25-34



11/26

20141015

/(40.8%)

40

(36.3%)

(31.3%)

(57.4%)

19

(44.2%)

(42.3%)


12/26

20141015

/

/

(60.6%28.8%)Yahoo!x

(50.2%23%)

40

Yahoo!x1


13/26

20141015

(46.1%)

(37.5%)(33.3%)

(47.6%)

Yahoo!x

(59.3%)

ETtoday

(71.9%31.7%)


14/26

20141015

IX SurveyTop6Cross Visiting

EC*(Index UV)Top5/

Yahoo!215.1

47.1%

35-4425-34

PChome


Top5/

()

%

Yahoo! 2,151 41.5

Yahoo! 1,730 47.1

1,163 42.5PChome 1,112 41.4

783 46.2

Yahoo!

Yahoo!

PCho

Top5/

*(Composition Index UV)100100100


15/26

20141015

Top3/11.3

*

15-24

35Top3Yahoo!


Top3/

()

%

113 57.2

82 57.2

43 100.0

Top3 ()

%

Yahoo! 1,860 43.4

1,488 41.7

793 41.4

Yahoo!

Top3/ Top

*Mall


16/26

20141015

Top3(u)momo102.1

(u)momo

ET Mall45

Top3(U)GOMAJI

35-4425-34


Top3()

%

(u)momo 1,021 43.1

311 46.9

ET Mall 221 44.3

Top3()

%

(U)GOMAJI 771 49.3

(U)17Life 684 46.2

GROUPON 553 48.0

(U)GOMAJI

(u)momo

ET Mall

(U

Top3 To


17/26

20141015

(38%)

(25.3%)(24.3%)//

(23.8%)

(51.6%)

(43.6%)19

31.1%


18/26

20141015

(44.9%42.9%)

40

/

(17.1%7.5%)

(6.5%)

2425.5

NT$1,000

(40.8%)NT$1,001

~$2,000(29%)


19/26

20141015

(36.3%)(36%)

/(25.6%)

(17.9%)

40

/(55.8%)

(33.5%)

(32%)(31.1%)


20/26

20141015

(14.8%22.6%)

(10.5%27.8%)(6.4%

20.5%)

40

35-

39


21/26

20141015

/(40%)

(36.9%)/

//(35.4%)

25-2935-39

//

/40

/(52.3%)

/(48.2%)/

(46.5%)40


22/26

20141015

comScore Media Metrix

MeasuresDemographic ReportTop5

Cros

EC

/


23/26

20141015

/

/

//


24/26

20141015

1148

1161

19 304

20-24 174

25-29 174

30-34 214

35-39 212

40 1231

1042

610

657

(IX Survey)

CyberPanel12

2014/09/192014/09/22

N=2,309

95%,2.04%20149


25/26

20141015

comScoreUnified Digital MeasurementTM

International Spiders and Bots List

Methodology

Global

PERSONMeasurement M

Panel

Unified Digital Measuremen

Media Metrix

*comScore(UDM)unified(U)(u)

/


26/26

(02) 3322-2882c

m [email protected]
mailto:[email protected]:[email protected]

insightxplorer biweekly report_20141015.pdf

Documents