insightxplorer monthly report_201202
Post on 06-Apr-2018
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TRANSCRIPT
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2012 02
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2
ARO
ARO ................................3
2012 01 .........10
IX Survey
......17
........................28
............................40
Marketers Follow Users to More Social
Sites ................................50
Free Apps Win Out Over Paid
Downloads ......................53
2012 01 ..........57
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AA RR OO --
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2: 2011 12
: comScore Media Metrix; : 2011 12
ARO 2012 1
18.62% 20-25%
3: 2011 1 -2012 1
: InsightXplorer ARO ; : 2011 1 -2012 1
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2012 1 64.37%:35.63%
20-39 56.22% / 72.50% 2011
3% 19 40 /
4: 2012 1 2011 1
: InsightXplorer ARO ; : 2012 1
19
20-29 30-39
40 40
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5: 2011 1 -2012 1
: InsightXplorer ARO ; : 2011 1 -2012 1
6: 2011 1 -2012 1
: InsightXplorer ARO ; : 2011 1 -2012 1
Yahoo! 2010
MatchBank iMatchBox
http://www.i-part.com.tw/http://www.yuelaobank.com/http://www.matchbank.com.tw/index.phphttp://www.matchbank.com.tw/index.phphttp://www.imatchbox.com/http://www.imatchbox.com/http://www.imatchbox.com/http://www.matchbank.com.tw/index.phphttp://www.yuelaobank.com/http://www.i-part.com.tw/ -
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ARO 2012 1 11.69% Match.com
be2 13.82% 0.15%
7: 2012 1
: InsightXplorer ARO ; : 2012 1
Match.com be2
Match.com be2
be2 20-39 86.03% /
73.27%
8: 2012 1
: InsightXplorer ARO ; : 2012 1
http://www.i-part.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://www.i-part.com.tw/ -
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comScore Segment Metrix 2 be2 be2
: : / :
: be2
9: 2011 12
: comScore Segment Metrix; : 2011 12
1. 2010 25-44 313.8
56.81%:43.19% 2. comScore Media Metrix
3. ARO 2012 1
64.37%:35.63% 20-39 56.22% / 72.50%
4. ARO 2012 1
11.69% Match.com be2
5. Match.com be2 ;
be2 ; /
6. comScore Segment Metrix be2 be2
2 comScore Segment Metrix 111
http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/ -
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ARO 2012 1
ARO ARO
ARO (%) Web (%) ( )
ARO
2012 1
(18-22 ) /
(23-27 )
(25-34 4 ) 3C Blog
(40 )
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2012 1 ARO
% 100% 12.32% 4.48% 2.15% 5.05%
3C
3C 3C
Blog
3C
3C
ISP /
Blog
Source InsightXplorer , 2012 1
-
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2012 1 ( )
Yahoo! facebook
(18-22 ) YouTube Wikipedia
(23-27 ) Yahoo! Xuite
(25-34 4 ) Live.com
(40 ) yam
2012 1
Yahoo! Yahoo! Yahoo! facebook facebook
facebook facebook facebook Yahoo! Yahoo!
Google YouTube Google Google
YouTube Google Google YouTube
YouTube YouTube
yam
HiNet Blogspot Yahoo! Blogspot
yam yam HiNet yam HiNet
PChome Wikipedia Blogspot Yahoo! PChome
Blogspot HiNet Xuite Live.com
Source InsightXplorer , 2012 1
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2012 1 Web ( )
Web facebook Yahoo!
(18-22 ) Plurk
(23-27 ) Live.com
(25-34 4 ) Yahoo! udn
(40 ) msn PChome
2012 1 Web
Yahoo! facebook Yahoo! Yahoo! facebook
facebook Yahoo! facebook facebook Yahoo!
Google Google Google Google Google
YouTube YouTube YouTube YouTube YouTube
Yahoo!
Live.com
Live.com Plurk udn msn
Live.com
PChome Yahoo! PChome PChome
Source InsightXplorer , 2012 1
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2012 1 ( )
(18-22 ) facebook
(23-27 ) 104
(25-34 4 ) Yahoo! Live.com udn PChome
Yahoo! Google Blogspot
(40 ) Lativ ihergo PChome
2012 1 ( ARO 20 )
YouTube facebook YouTube Lativ
facebook YouTube YouTube facebook YouTube
momo Yahoo!
facebook Live.com facebook
104 momo
Mobile01 udn ihergo
udn PChome Yahoo!
Yahoo! Mobile01 Yahoo! PChome
Yahoo! Yahoo! Google
HiNet Mobile01 Blogspot PChome
Source InsightXplorer , 2012 1
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2012 1
3C Blog
Live.com
Yahoo! udn
Yahoo! Live.com udn
PChome Yahoo! Google Blogspot
yam
msnPChome
Lativ ihergo PChome
Yahoo! Xuite
Live.com
104
/
YouTube Wikipedia
Plurk
facebook
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2012 01
(IX Survey )
10-79
2012/01/07~2012/01/08
3,399
2012 1 1 7 1 8
3,399 2011 12
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19/63
(51%) 19
40
(57.5%)
40 9.2%
19 (8.0%)
40
-
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20/63
(44.2%) (39.2%)
(37%) 19
-
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(64%) (48.3%) 20-24
(29.5%) 40
20-24 (26.6%)
(26.3%) 25-29
(11.7%) 19
-
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(39%) (35.2%)
40
(33.3%) 24
(45.2%)
-
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(28.8%) 25-34
(18.3%) 40
(26.7%)
(12.2%)
-
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( ) (22.5%)
(22%) 25-39
(16.4%) 25-29
25-34 (35.5%)
35 (30.2%)
19
-
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40
(38.8%) (32.8%) 19
-
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( )
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2012 1
(IX Survey )
10-79
2012/01/14~2012/01/15
3,517
2012 1 1 14 1 15
3,517 2011 11
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30/63
(65.1%) 40
(7.2%)
(8.4%)
(15.6%)
19 (14.2%) (13.2%) 35-39
-
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(32.8%) 30-39
(22.0%) 25-29 35-39 (15.2%)
-
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(39.3%) 30-39
(34.0%) 40
(32.8%)
-
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(29.8%) 35-39
(27.1%)
20-24 35-39 (24.3%) 19
-
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34/63
(61.4%) (10.5%) (8.4%)
-
8/2/2019 InsightXplorer Monthly Report_201202
35/63
(32.7%)
(26.9%)
24.7%
-
8/2/2019 InsightXplorer Monthly Report_201202
36/63
(47.1%) 19
(29.1%) (22.5%)
-
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-
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1.
2.
3.
4.
5.
6.
7.
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8.
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2012 1
(IX Survey )
10-79
2012/01/28~2012/01/29
3,093
2012 01
01 28 01 29 3, 093
2012 12
-
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42/63
40
/ (50.3%)
34
(19.2%)
(14.0%) (14.0%)
-
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43/63
(47.0%)
(44.1%)
-
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44/63
35-39
(28.2%) 19 (22.1%)
-
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45/63
40
(9.6%) (9.4%)
40
-
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40
29
-
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47/63
(32.2%)
(13.1%) (9.8%)
-
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48/63
40
(22.8%) (13.6%)
35-39 (34.1%)
(21.4%)
-
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40
40
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Marketers Follow Users to More Social Sites
-
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a e ook itter
Li ke I
are e I2011 12 70%
2012
a e ook itter Li ke I
2012 10% 2012m r 15% m r 66%
i e are
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28%
91
ttp // .emarketer. om/ rti e.a px 1008790
-
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Free Apps Win Out Over Paid Downloads
-
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reeest 2011 96%
""
( ree+ re = ree ) -app (app app app )
-app
-app 2011 39% 2015 64%
2011 er 31%
68
-
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2010 9 2011 12 r ar etr 2010 9
r ar et 65 2011 12
69
a t s (st ess)
app ( -app)
a t s-app 25
a t s 4410 -app
12
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2011 a t s 26
-app
ttp // .e ar eter. / rt e.asp =1008796
-
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22 00 11 22 11
-
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2012 1
/ /
Google
BBC Google
Android Siri Iris
Android Market Siri Siri Iris
Google
Google Search, plus Your World Google+ Picasa
.com
ICANN gTLD generic top-level domain
18 5 5 2 5
wifi 231
NEW TAIPEI
Taipei-Free iTAIWAN
7
16
DailyWorth
65%
Google
EC2 (Elastic Compute Cloud)
http://news.chinatimes.com/tech/12050903/132012010301229.htmlhttp://news.chinatimes.com/tech/12050903/132012010301229.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21573http://www.bnext.com.tw/focus/view/cid/103/id/21573http://www.bnext.com.tw/focus/view/cid/103/id/21573http://www.bnext.com.tw/focus/view/cid/103/id/21573http://news.chinatimes.com/tech/12050903/112012011200505.htmlhttp://news.chinatimes.com/tech/12050903/112012011200505.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21706http://www.bnext.com.tw/article/view/cid/103/id/21706http://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171704/132012011400650.htmlhttp://news.chinatimes.com/tech/171704/132012011400650.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21795http://www.bnext.com.tw/focus/view/cid/103/id/21795http://www.bnext.com.tw/focus/view/cid/103/id/21778http://www.bnext.com.tw/focus/view/cid/103/id/21778http://www.bnext.com.tw/focus/view/cid/103/id/21778http://www.bnext.com.tw/focus/view/cid/103/id/21795http://news.chinatimes.com/tech/171704/132012011400650.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21706http://news.chinatimes.com/tech/12050903/112012011200505.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21573http://news.chinatimes.com/tech/12050903/132012010301229.html -
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5
11 5.05
37.7% 3.4
Tmall.com
2012 2013
eBay Google
Google eBay 2 4eBay Google
NCC
SOPA Google
SOPA Stop Online Piracy ActGoogle Google
2011 306
CB Insights IPO
Google
Google
eBay 2012 80
eBay PayPal John Donahoe 1 11
CES eBay PayPal 2012
6 YouTube
6
http://news.chinatimes.com/tech/171704/132012011101488.htmlhttp://news.chinatimes.com/tech/171704/132012011101488.htmlhttp://news.chinatimes.com/tech/12050903/172012011200214.htmlhttp://news.chinatimes.com/tech/12050903/132012011600883.htmlhttp://news.chinatimes.com/tech/12050903/132012011600883.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/132012011201572.htmlhttp://news.chinatimes.com/tech/12050903/132012011201572.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21782http://www.bnext.com.tw/focus/view/cid/103/id/21782http://www.bnext.com.tw/focus/view/cid/103/id/21782http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/article/view/cid/127/id/21729http://www.bnext.com.tw/article/view/cid/127/id/21729http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/127/id/21729http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/focus/view/cid/103/id/21782http://news.chinatimes.com/tech/12050903/132012011201572.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/132012011600883.htmlhttp://news.chinatimes.com/tech/12050903/172012011200214.htmlhttp://news.chinatimes.com/tech/171704/132012011101488.html -
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Megaupload.com 64
Google Wikipedia
2
IPO
Google
Google
Google SOPA( ) Facebook Google Microsoft Yahoo!15 (phishing)
iOS Android
10
2004 NetApplications
iOS 52%
Google+ 55%
Google+ Experian Hitwise Google+ 12
55% 4900 Google+
Google +1 Facebook
+1
http://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/132012012800356.htmlhttp://news.chinatimes.com/tech/12050903/132012012800356.htmlhttp://news.chinatimes.com/tech/12050903/112012012900176.htmlhttp://news.chinatimes.com/tech/12050903/112012012900176.htmlhttp://news.chinatimes.com/tech/12050903/132012020100741.htmlhttp://news.chinatimes.com/tech/12050903/132012020100741.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21872http://www.bnext.com.tw/article/view/cid/103/id/21872http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/article/view/cid/103/id/21872http://news.chinatimes.com/tech/12050903/132012020100741.htmlhttp://news.chinatimes.com/tech/12050903/112012012900176.htmlhttp://news.chinatimes.com/tech/12050903/132012012800356.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.html -
8/2/2019 InsightXplorer Monthly Report_201202
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2011 110 3
110 550% 3
2012
IT IHS iSuppli
41% 25% 10
Comscore
YouTube 40
YouTube 4025% Youtube 60
Gmail 3.5
Gmail 10 Gmail 2.63.5
Pingdom 2011
Pingdom 2011
Angry Birds Facebook
10
12 1
MWC Mobile World Congress 2 MWC
http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/focus/view/cid/103/id/21792http://www.bnext.com.tw/focus/view/cid/103/id/21792http://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/article/view/cid/128/id/21744http://news.chinatimes.com/tech/171704/112012012900181.htmlhttp://news.chinatimes.com/tech/171704/112012012900181.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21834http://www.bnext.com.tw/article/view/cid/103/id/21834http://www.bnext.com.tw/article/view/cid/103/id/21834http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21806http://www.bnext.com.tw/article/view/cid/103/id/21806http://news.chinatimes.com/tech/12050903/132012012800006.htmlhttp://news.chinatimes.com/tech/12050903/132012012800006.htmlhttp://news.chinatimes.com/tech/12050901/132012012400332.htmlhttp://news.chinatimes.com/tech/12050901/132012012400332.htmlhttp://news.chinatimes.com/tech/12050905/132012013001026.htmlhttp://news.chinatimes.com/tech/12050905/132012013001026.htmlhttp://news.chinatimes.com/tech/12050905/132012013001026.htmlhttp://news.chinatimes.com/tech/12050901/132012012400332.htmlhttp://news.chinatimes.com/tech/12050903/132012012800006.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21806http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21834http://news.chinatimes.com/tech/171704/112012012900181.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/focus/view/cid/103/id/21792http://www.bnext.com.tw/article/view/cid/103/id/21688 -
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63/63
(ARO Panel)
NetRoverTM Access Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore
IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey