Mobile is Social
Social is Mobile
A bit about myself
• Mark Brill
• 8 years in mobile (19 online)
• Mobile strategist and consultant
• Chair of DMA Mobile Council
Why Social? Why Mobile?
• Facebook:
250+ million mobile users
• Facebook Zero ... anyone can
do it
• Up to ½ of Twitter users are
mobile
• Deep integration of Twitter in
iOS5
• 50% of Facebook status
updates from mobile
• Foursquare, Gowalla,
SCNVGR and Instagram: built
around mobile
Do we do?
48%use it
75%@ work
50%by web53%brands
The problem
Brands are used to developing
products in the same silos year after
year
Branches
Call Centres
Own-brand web sites
TV Advertising
Direct Mail
Outbound calling
Buy it!
Buy it!
Social Networks
Mobile web
Widgets
Games
Mates
Apps
SMS
Viral
IM
Wha’evaWha’eva
Mobile social
is for
everyone
Facebook: Text to Like
7
Some brands have got it right ...
But not everyone ...
It’s all about location
User tagged
locations
User-generated
feedback,
comments and
reviews
Layar
implementation
Facebook and
integrationsSmartphone apps
– Android, iPhone,
Palm etc
Location and
Google Maps
Developer APIs
Advertiser
opportunities
The location-based community
Advertising and Engagement
Dominos UK credited 29% profit
increase to social media and
Foursquare in particular
Does it work?
McDonald’s saw check-ins
increase by a claimed 33% during
their Foursquare Day campaign
Brands don’t need a location
Nike Sneak and Destroy
Creative use of mobile social
Brands using Instagram
And teenagers are on BBM
KLM Surprises
In Summary
• Mobile social is a rapidly growing channel
• There are many opportunities for brand
engagement
• If you are in social media you are already in
mobile
• But how good is the user experience in
mobile?
THANK YOU!