Download - Internal Factor Analysis Summary
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Internal Factor Analysis Summary (IFAS):
IFAS indicates the internal strengths and weakness of a company. As we selected the telecom industry of
Bangladesh, we analysis the major telecommunication companies of Bangladesh and identifies its strengths andweakness.
Internal Factors Wei
ght
Gp
rating
Gp
W.S
BL
Ratin
g
BL
W.S
Rob
i
Rating
Robi
W.S
Airte
l
rating
Airte
l
W.S
Teleta
lk
Rating
Telet
alk
W.S
Comments
1 2 3 (2*3)
= 4
5 (2*5)
=6
7 (2*7)
=8
9 (2*9)
=10
11 (2*1
0)=12
13
Strengths:
Availability ofnetwork
Financial soundness
Market soundness
Skilled HRM
Largest
Geographical
coverage
.10
.05
.08
.04
.03
5.00
5.00
5.00
5.00
5.00
.50
.25
.40
.20
.15
3.00
4.00
3.8
3.00
2.00
.30
.20
.30
.12
.06
5.00
4.8
4.00
5.00
5.00
.50
.24
.32
.20
.15
4.00
5.00
6.00
5.00
4.00
.40
.25
.48
.20
.12
2.00
3.00
2.5
1.50
3.00
.20
.15
.20
.050
.09
Access to market
Capability offinance
Demand of
marketCapability of
service people
Network
coverage of
service
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Access to ruraldistribution
Attractive packages
Customer care
Weakness:Mixture of
different cultures
Too much selfdevelopment
Different dept. not
working together
Poor
interconnection
with BTTB
Complicated price
structure
.05
.10
.05
.10
.15
.08
.05
.12
5.00
4.00
5.00
3.2
4.8
3.2
3.8
2.00
.25
.40
.25
.32
.72
.26
.19
.24
2.00
2.5
2.2
2.8
1.8
2.00
3.00
2.00
.10
.25
.11
.28
.27
.16
.15
.24
4.00
5.00
4.2
4.00
4.00
3.8
3.5
4.00
.20
.50
.21
.40
.60
.30
.18
.48
4.00
6.00
5.00
4.0
5
3.2
3.8
2.00
.20
.60
.25
.40
.75
.26
.19
.24
2.00
2.5
2.0
2.8
1.8
2.00
6.00
2.00
.10
.25
.10
.28
.27
.16
.30
.24
Distribution ofmass people
Supply of service
24/7 servicecapability
Location based
marketing
Thinking of self-enlargement
Co-ordination of
service
Relation to
government
Variability of
prices
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To sum up we say that, the telecom industry is most competitive and every company tries to expand its strengths
and remove weakness. To remove its unexpected weakness, every company tries its best to formulate its strategy.
Those companies have highest strength are comprise less weakness.
Total score 1.00 4.13 2.54 4.28 4.34 2.39