7/25/2019 Internal Factor Analysis Summary

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Internal Factor Analysis Summary (IFAS):

IFAS indicates the internal strengths and weakness of a company. As we selected the telecom industry of

Bangladesh, we analysis the major telecommunication companies of Bangladesh and identifies its strengths andweakness.

Internal Factors Wei

ght

Gp

rating

Gp

W.S

BL

Ratin

g

BL

W.S

Rob

i

Rating

Robi

W.S

Airte

l

rating

Airte

l

W.S

Teleta

lk

Rating

Telet

alk

W.S

Comments

1 2 3 (2*3)

= 4

5 (2*5)

=6

7 (2*7)

=8

9 (2*9)

=10

11 (2*1

0)=12

13

Strengths:

Availability ofnetwork

Financial soundness

Market soundness

Skilled HRM

Largest

Geographical

coverage

.10

.05

.08

.04

.03

5.00

5.00

5.00

5.00

5.00

.50

.25

.40

.20

.15

3.00

4.00

3.8

3.00

2.00

.30

.20

.30

.12

.06

5.00

4.8

4.00

5.00

5.00

.50

.24

.32

.20

.15

4.00

5.00

6.00

5.00

4.00

.40

.25

.48

.20

.12

2.00

3.00

2.5

1.50

3.00

.20

.15

.20

.050

.09

Access to market

Capability offinance

Demand of

marketCapability of

service people

Network

coverage of

service

7/25/2019 Internal Factor Analysis Summary

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Access to ruraldistribution

Attractive packages

Customer care

Weakness:Mixture of

different cultures

Too much selfdevelopment

Different dept. not

working together

Poor

interconnection

with BTTB

Complicated price

structure

.05

.10

.05

.10

.15

.08

.05

.12

5.00

4.00

5.00

3.2

4.8

3.2

3.8

2.00

.25

.40

.25

.32

.72

.26

.19

.24

2.00

2.5

2.2

2.8

1.8

2.00

3.00

2.00

.10

.25

.11

.28

.27

.16

.15

.24

4.00

5.00

4.2

4.00

4.00

3.8

3.5

4.00

.20

.50

.21

.40

.60

.30

.18

.48

4.00

6.00

5.00

4.0

5

3.2

3.8

2.00

.20

.60

.25

.40

.75

.26

.19

.24

2.00

2.5

2.0

2.8

1.8

2.00

6.00

2.00

.10

.25

.10

.28

.27

.16

.30

.24

Distribution ofmass people

Supply of service

24/7 servicecapability

Location based

marketing

Thinking of self-enlargement

Co-ordination of

service

Relation to

government

Variability of

prices

7/25/2019 Internal Factor Analysis Summary

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To sum up we say that, the telecom industry is most competitive and every company tries to expand its strengths

and remove weakness. To remove its unexpected weakness, every company tries its best to formulate its strategy.

Those companies have highest strength are comprise less weakness.

Total score 1.00 4.13 2.54 4.28 4.34 2.39