International Congress and Convention Association
IT Services and Solutions for the Meetings Industry
Marcelo Tannús
Latin American ICCRM
Curitiba, Brazil
19-21 June 2005
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Contents
1 Introduction (d1-3)
2 New Technologies (d4-6)
3 IT tools & users (d7-16)
4 IT tools & stages (d17- 21)
5 Examples (d22-28)
6 Information on Products (d28-31)
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03 Brief Presentation of Participants
Speaker: Marcelo Tannús
Company: EdN- Soluciones en TIC-
Company Profile: Web Solutions for Events
Web Site: www.EventosDeNegocios.com
Presentation of Participants
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04 New Technologies: What Are They?
• New Technologies: The full range of knowledge, instruments and innovative methods that facilitate information or communications management.
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• ICT: Information and Communications Technologies
05 New Technologies: The Most Widely Used
Internet
Mobile phones
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Characteristics of these tools:• Their use has become widespread• Easy-to-use• Facilitate communication• Can be either customized or generic• Generally low-cost for companies
06 How Can We Make the Best Use of These New Technologies in Our Company?
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By incorporating IT Tools that:
• Combine New Technologies with Popular Technologies
• Are flexible and thus adaptable to the Company’s objectives
• Pose no language barriers
• Can be customized
• Are transparent to technological changes (Learning curve)
• Save time
• Are easy-to-use
• Integrate information from existing databases
07 Example, a Communication and Marketing Tool: eLetter
Based on four elements:
• Areas of interest
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• What is to be communicated
• Designs that support the Communication Goal
• Who the communication is meant for
08 Example, a Communication and Marketing Tool: eLetter
Carrying out these Actions:
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09 Example, a Communication and Marketing Tool: eLetter
Defining the areas of interest:
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10 Example, a Communication and Marketing Tool: eLetter
Defining communications:
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11 Example, a Communication and Marketing Tool: eLetter
Entering Designs that support the Communication Goal:
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12 Example, a Communication and Marketing Tool: eLetter
Entering users:
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13 Example, a Communication and Marketing Tool: eLetter
Sending communications:
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14 Example, a Communication and Marketing Tool: eLetter
Querying communication histories:
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15 How Can the New Technologies Help Us Generate Positive Experiences? A Challenge
• Story 1: Negative Preconception - Positive Experience
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• Challenge:
Finding an IT tool that enables me to gather reliable information on the interests of each participant in an event, with the aim of generating a Positive Experience for each person that participates directly or indirectly.
16 Overview: Actors & New Technologies
• Professional Congress Organizers
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Challenge: Finding IT tools (software or tool suites) that can satisfy
the Information needs of each of these actors, and probably of everyone at
the same time.
• Participants
• Convention Bureau or Center
• Entity Hiring the PCO
• Sponsor
• Booth Assemblers
• Travel Agencies
• Others
17 Overview: Stages & New Technologies
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Eg: ICCA Database. Contact & Follow-up
Planning the Event
Event Management
Software
Gettingthe Event
Stages
Launching
Communication & Marketing, Event Mangement and Internet-Based Visual Communication Software (IVR),
On-line & Off-line Registration Software, Personal Planner Software, Business Round Software, etc.
Pre-Event Event Post-Event
Tools
18 Rewriting the Challenge
Finding tools based on the new technologies
(software or tool suites) that can satisfy the information needs
of each actor at every stage of an event’s life cycle,
and probably at the same time, with the aim of
generating a Positive Experience for everyone involved.
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19 A Few Questions
Are there any tools based on the new technologies that have these characteristics?
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Is it possible to have a single control panel when using several tools?
20 Examples of Tools for Managing Congresses, Fairs, Business Rounds and Convention Centers
• On-line Registration System: for example, eRegister
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• Conference Management: for example, eCongress
• Business Round Management: for example, eCongress
• Fair Management: for example, eFair
• Convention Center Management: for example, eBureau
21 Other Companies: Tools for Managing Congresses, Fairs, Business Rounds and Convention Centers
Company web site País origen Product Support
Language
All Country Full internet
Sporg Internet Corporation w w w .sporg.com USA Only English
Require a physical bank account in Canada or the US and a person
w ho is a resident of Canada or the US Yes
Eveni w w w .eveni.com Sw itzerland Only English Yes YesABC Signup w w w .abcsignup.com USA Only English Yes YesAmlink Technologies & Peoplew are se unieron apartir del 1ro. De junio
w w w .amlinkevents.com / w w w .peoplew are.com
Australia/ USA (Washington) Only English Yes Yes
Resftech w w w .reftech.co.uk UK Only English Yes Yes
22 Some Features of eRegister, eCongress, eFair & eBureau
• Full Internet
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• E-mail use
• Multi-Language
• Personalized Communications
• Communications by area of interest
• Automatic Matching of Interests
• Graphic and alphanumeric administration
• Perpetual Personal Planners
• Automatic resource allocation
• Flexible work methodology
• Pre-assignment of tasks and follow-up
• Automatic assignment of rooms and tables
• They all operate against the same Database, which enables their intercommunication while respecting each other’s specific functions, providing a single control panel to oversee every detail.
23 Practical Case: eCongress
Define:
Name of the event
Information on the company, participant and forms of payment
Personal preferences of each person attending
Business Rounds
Working groups
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24 More Questions
How much does my company need to invest in additional hardware and software?
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How much extra time does my staff need to put into learning to operate this tool?
What should I take into account when using these tools and managing events carried out in other countries?
Do they run on an integrated mode, against a single database?
What’s the minimum time, prior to an event, for hiring the service?
25 Perceived Edge
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• Story 2: Think Big – Be Realistic
26 Perceived Edge: Internet-Based Interactive Visual Communication
These are tools that enable users to tour real-life spaces or settings designed in CAD software on the Internet, as if they were actually there, and which can be integrated with other tools, such as, for example, pre-existing e-commerce sites.
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27 Perceived Edge: Internet-Based Interactive Visual Communication
Features:
• Representation of spaces, panoramic views
• 360-degree turn
• Zoom
• Real perspectives
• Graphic linking
• Possibility of selecting objects and areas
• Connection with e-commerce
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28 Internet-Based Interactive Visual Communication: ePanorama
Some practical applications:
• Virtual Fair
• Convention Center
• Hotels
• Museums
• Tourist Landscapes
• Cities
• Graphic Design & Others
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29 Integrating the New Technologies
All the tools in the examples can be fully integrated among themselves
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Help Desk
SingleDatabase
ePanorama
eCongress eLetter
eRegister
eBureau
Web Site
eFair
30 Queries & Doubts
Questions from participants
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31 Acknowledgements
Many thanks to: ICCA
ICCA-LA and All of You
Company: EdN- Soluciones en TIC-
Company Profile: Web Solutions for Events
Web Site : www.EventosDeNegocios.com
E-mail: [email protected]
Speaker: Marcelo Tannús
Phone: +598 99593154 – 99224636 +598 2 6013724 int. 125 Fax: int. 152
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