Download - Internet marketing for ukm - 2013
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Internet Marketing untuk UKM
Perluasan Kerjasama Usaha KUKM melalui Collective Action
Kementerian KUKM RI - 2013 Acara Fasilitasi Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
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About MeWakil Ketua Komite Tetap Inovasi dan Pengembangan Bisnis ICTKADIN
Staff Pengajar TetapFakultas Ilmu KomputerUniversitas Indonesia
PhD in Computer ScienceUniversity of QueenslandAustralia
Bob Hardian @bhardian
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Salah satu permasalahan UKM:
Perluasan Pasar UKM
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Marketing
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Internet Marketing?
Bagaimana Media Sosial Bisa Membantu Anda?
Menggunakan Internet
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 5
> 61 JutaPengguna Internet Indonesia
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 6
> 47 JutaPengguna Facebook Indonesia
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 7
> 29 JutaPengguna Twitter Indonesia
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Perubahan Media
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Sumber: Nate Elliot, Analyst at Forrester Research
Mobile app
Mobile site YouTube
Site
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Internet Merubah Bisnis (1)
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From “Selling” to Connecting with Audience
Sumber: mashable.com/2009/09/22/social-media-business/
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Internet Merubah Bisnis (2)
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From “Large Campaigns” to “Small Acts”
Sumber: mashable.com/2009/09/22/social-media-business/
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Internet Merubah Bisnis (3)
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From “Controlling the Message” to Transparency
Sumber: mashable.com/2009/09/22/social-media-business/
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Internet Merubah Bisnis (4)
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From “Hard to Reach” to “Available Everywhere”
Sumber: mashable.com/2009/09/22/social-media-business/
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Kenapa Internet Marketing? (1)
Target yang bisa diatur
Dapat diukur
Fleksibel
Lebih murah
Pemasaran 24 jam
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Kenapa Internet Marketing? (2)
Membangun kredibilitas melalui konten berkwalitas
Pengunjung dapat berbagi & mempromosikan konten Anda
Paparan berulang kepada pelanggan meningkatkan kemungkinan pembelian
Riset pasar lebih murah
Membangun hubungan dengan pelanggan
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 15
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 16
sumber: www.smartinsights.com
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Strategi
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Landing Page/Content HubMedia Sosial
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 18
Perluas jaringan pertemanan
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 19
Perkenalkan saluran marketing yang lain
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 20
Berikan contact point
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 21
Arahkan ke website(Content Hub) anda
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action 22
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Tips dan Trik Menggunakan Sosial Media (1)
Mengulas produk dengan model bersambung.
Bagilah informasi yang berguna bagi banyak orang.
Hindari bahasa yang kasar dan tidak bersahabat.
Berinteraksilah dengan interaktif dan ramah.
Buatlah blog atau website yang mengulas tentang bisnis anda.
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sumber: www.kabarukm.com/pemanfaatan-sosial-media-sebagai-sarana-promosi.html
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Tips dan Trik Menggunakan Sosial Media (2)
Manfaatkan sosial media untuk menciptakan word of mouth
Ciptakan mage yang bagus terhadap produk yang kita tawarkan
Gunakan lebih banyak fasilitas Internet (email, facebook, twitter, YM…)
Jangan pernah berhenti belajar
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sumber: www.kabarukm.com/pemanfaatan-sosial-media-sebagai-sarana-promosi.html
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Kementerian KUKM RI - 2013 Pendampingan Kerjasama Usaha KUMKM Sentra Melalui Collective Action
Aksi Kolektif Melalui Internet
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TERIMA KASIH