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Internet Marketing
Presented by Bob Fuhrman
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About your Instructor
Franchise Consultant since 2004Licensed Realtor – State of New Jersey
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Agenda Topics
FranServe Corporate Lead Program
Pay Per Click Advertising
Third Party Resources
Franchisor Relationships
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Webinar Ground Rules
Participation & Questions are Welcomed
Mute Your Phone
(If You Have Background Noise)
Share Your Experiences
Open Your Mind To Learning
Positive Attitude
Joint Success
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Internet Lead
Name: Joe Smith
E-mail: [email protected]
Address: 164 Jones Road
City: Pittsburgh State: PA 11126
Day Phone: 123-456-7890 Evening Phone: 789-456-1230
Best Time to call: Evening
Capital to invest: 50,000 – 100,000
Investment Time Frame: 3 to 6 months
Preference of location: Florida
Comments: Relocating to Orlando
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Why Internet Leads?
Generating leads to respond to existing demand – not creating demand
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Lead Sources
Endless Supply of Sources
Be creative – think out of the box
Don’t be afraid to experiment
The internet is constantly evolving – take
advantage of new opportunities
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FranServe Corporate Lead Program
Leads exclusive to you – No other consultant receives your lead
Arrive in your email box real time
Come from several different websites – draw from a wide selection of
franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to
speak with a Franserve consultant
Don’t arrive all at once – control of lead flow
Franchise Partner leads and general consulting
Easy to order – support web site – can put on hold for any reason
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Pay Per Click Advertising
Generate leads using major search engines
Google Adwords – Bing – Yahoo
Third Party Assistance for placement
Social Networking
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New Jupiter Media
Designs and manages PPC Campaigns
2005 – one of about 100 Google Gold Providers
All account reps certified by Google
Jason Berkowitz 732-749-9120
www.myadwordexpert.com
Set up fee $995 – 15% of monthly ad spend
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Pay Per Click Resources
Google www.adwords.google.com Bing www.adcenter.microsoft.com www.goodkeywords.com
www.redhotmarketing.com www.ppcgeeks.com
Ultimate Guide to Google Adwords – Perry Marshall Pay Per Click Search Engine Marketing For Dummies
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Social Networking
LinkedIn – B to B 45 Million+ users Join Groups – online question and answer Build a reputation as a category expert
Facebook – over 600 Million searches a month
Franserve University – All on the support website – Webinars on demd
LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn.Social Media strategies– PR BrigadeSocial Media webinars - WSI
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Social Networking Resources
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih
Facebook – www.facebook.com/advertising How To Really Use LinkedIn – Jan Vermeiren
http//blog.linkedin.com http//www.insidefacebook.com
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Third Party Lead Generation www.franchiseexpo.com www.franchiseclique.com www.franchiseworks.com www.franchisesolutions.com www.franchiseforsale.com www.executive-leads.com - thru Franserve support site - $45-$65
targeted corporate executives - financials/call verified - Eric Guess 214-550-0717
www.5thavenueleads.com – Natalie Nutter 610-871-1651 Franchise Seeker - $26 Outplacement Candidates - $58.75 Call Verified – confirmed interest – capital – location - $76
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Franchisor Relations – Quick Start Your Business
Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following:
What makes your business so special
Do you have an Item 19 in your FDD
Who is your ideal candidate
What is your cause of action upon receipt of referral
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Rebound Leads
Tap in to Franchisor Lead Flow – why?
No territory Available
Not financially qualified
Lack of necessary experience or skill sets
Absentee vs. Active ownership
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Wishing You Much Success!
Please complete online evaluation form located
on the FS University cover page