internet marketing presented by bob fuhrman. about your instructor franchise consultant since 2004...
TRANSCRIPT
Internet Marketing
Presented by Bob Fuhrman
About your Instructor
Franchise Consultant since 2004Licensed Realtor – State of New Jersey
Agenda Topics
FranServe Corporate Lead Program
Pay Per Click Advertising
Third Party Resources
Franchisor Relationships
Webinar Ground Rules
Participation & Questions are Welcomed
Mute Your Phone
(If You Have Background Noise)
Share Your Experiences
Open Your Mind To Learning
Positive Attitude
Joint Success
Internet Lead
Name: Joe Smith
E-mail: [email protected]
Address: 164 Jones Road
City: Pittsburgh State: PA 11126
Day Phone: 123-456-7890 Evening Phone: 789-456-1230
Best Time to call: Evening
Capital to invest: 50,000 – 100,000
Investment Time Frame: 3 to 6 months
Preference of location: Florida
Comments: Relocating to Orlando
Why Internet Leads?
Generating leads to respond to existing demand – not creating demand
Lead Sources
Endless Supply of Sources
Be creative – think out of the box
Don’t be afraid to experiment
The internet is constantly evolving – take
advantage of new opportunities
FranServe Corporate Lead Program
Leads exclusive to you – No other consultant receives your lead
Arrive in your email box real time
Come from several different websites – draw from a wide selection of
franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to
speak with a Franserve consultant
Don’t arrive all at once – control of lead flow
Franchise Partner leads and general consulting
Easy to order – support web site – can put on hold for any reason
Pay Per Click Advertising
Generate leads using major search engines
Google Adwords – Bing – Yahoo
Third Party Assistance for placement
Social Networking
New Jupiter Media
Designs and manages PPC Campaigns
2005 – one of about 100 Google Gold Providers
All account reps certified by Google
Jason Berkowitz 732-749-9120
www.myadwordexpert.com
Set up fee $995 – 15% of monthly ad spend
Pay Per Click Resources
Google www.adwords.google.com Bing www.adcenter.microsoft.com www.goodkeywords.com
www.redhotmarketing.com www.ppcgeeks.com
Ultimate Guide to Google Adwords – Perry Marshall Pay Per Click Search Engine Marketing For Dummies
Social Networking
LinkedIn – B to B 45 Million+ users Join Groups – online question and answer Build a reputation as a category expert
Facebook – over 600 Million searches a month
Franserve University – All on the support website – Webinars on demd
LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn.Social Media strategies– PR BrigadeSocial Media webinars - WSI
Social Networking Resources
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih
Facebook – www.facebook.com/advertising How To Really Use LinkedIn – Jan Vermeiren
http//blog.linkedin.com http//www.insidefacebook.com
Third Party Lead Generation www.franchiseexpo.com www.franchiseclique.com www.franchiseworks.com www.franchisesolutions.com www.franchiseforsale.com www.executive-leads.com - thru Franserve support site - $45-$65
targeted corporate executives - financials/call verified - Eric Guess 214-550-0717
www.5thavenueleads.com – Natalie Nutter 610-871-1651 Franchise Seeker - $26 Outplacement Candidates - $58.75 Call Verified – confirmed interest – capital – location - $76
Franchisor Relations – Quick Start Your Business
Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following:
What makes your business so special
Do you have an Item 19 in your FDD
Who is your ideal candidate
What is your cause of action upon receipt of referral
Rebound Leads
Tap in to Franchisor Lead Flow – why?
No territory Available
Not financially qualified
Lack of necessary experience or skill sets
Absentee vs. Active ownership
Wishing You Much Success!
Please complete online evaluation form located
on the FS University cover page