Download - Intro on Mobile publishing and marketing
Joint eventMobile Monday Brussels
IAB Belgium
Corelio, March 1st, 2010
Mobile Publishing and Advertising
Program• "Introduction: Mobile advertising: breakthrough 2010?"
by Danny Lein, Director MobileWeb
• "Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect
• "Mobile advertising: how we got here and what's next "by Robbie Douek, Admob inc
• "Insights on mobile usage and advertising perception "by Bruce Hoang, Orange Advertising Network HQ France
• "Case studies on successful usage of mobile media " by Nicolas Vanderseypen AegisMedia
• Q&A
• 20h00-21h00. Networking
• Twitterchannel #momobxl• Send direct messages to @momobxl
Mobile Monday Brussels• Purpose:
– Networking & knowledge exchange– Stimulating innovation in open & informal spirit
• Organization:– Team: Tanguy (coordiniation), Patrick, Yves, Steven,
Edwin, Laurent, Olivier, Monika– Partners: Creative Stores, Corelio, Agoria, MobileWeb,
IBBT
• Next events– 3/5 Augmented Reality– 28/6 Machine-to-machine communication– 4/10 Mobile Gaming– 6/12 Mobile (operator) data strategy
IAB Belgium focus
Next IAB events• 18 March – IAB Atelier Mobile Marketing: developing successful marketing strategies
• 18 March – IAB NetCaféOnline search behavior: the facts and the cases to prov e it!
• 22 April, 29 April & 4 May – IAB Academy Day 1: Set up the scene – Day 2: Campaigns & channel s –Day 3: My web presence
• 22 April – IAB NetCaféHow to sell through social media?
• 6 May – Think BIG – www.thinkbig.beInspire, explore and debate: feed your interactive mind
www.iab-belgium.be
Mobile Advertising, breakthrough in 2010?
Mobile Monday/IAB, March 1st, 2010
“In a few years, mobile advertising will generate more revenue than advertising on the normal Web.”Eric Schmidt – CEO Google
Rapid evolution of the mobile internet after a slow start
1999 2008 2011
Gar
tner
pred
ictio
n
3G & Wifi
Smartphones
Social media
Advertising models
Banner advertising/ content partnership
Google Adsense / Admob
Program• "Introduction: Mobile advertising: breakthrough 2010?"
by Danny Lein, Director MobileWeb
• "Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect
• "Mobile advertising: how we got here and what's next "by Robbie Douek, Admob inc
• "Insights on mobile usage and advertising perception "by Bruce Hoang, Orange Advertising Network HQ France
• "Case studies on successful usage of mobile media " by Nicolas Vanderseypen AegisMedia
• Q&A
• 20h00-21h00. Networking