Joint eventMobile Monday Brussels

IAB Belgium

Corelio, March 1st, 2010

Mobile Publishing and Advertising

Program• "Introduction: Mobile advertising: breakthrough 2010?"

by Danny Lein, Director MobileWeb

• "Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect

• "Mobile advertising: how we got here and what's next "by Robbie Douek, Admob inc

• "Insights on mobile usage and advertising perception "by Bruce Hoang, Orange Advertising Network HQ France

• "Case studies on successful usage of mobile media " by Nicolas Vanderseypen AegisMedia

• Q&A

• 20h00-21h00. Networking

• Twitterchannel #momobxl• Send direct messages to @momobxl

Twitter

Mobile Monday Brussels• Purpose:

– Networking & knowledge exchange– Stimulating innovation in open & informal spirit

• Organization:– Team: Tanguy (coordiniation), Patrick, Yves, Steven,

Edwin, Laurent, Olivier, Monika– Partners: Creative Stores, Corelio, Agoria, MobileWeb,

IBBT

• Next events– 3/5 Augmented Reality– 28/6 Machine-to-machine communication– 4/10 Mobile Gaming– 6/12 Mobile (operator) data strategy

IAB Belgium focus

Next IAB events• 18 March – IAB Atelier Mobile Marketing: developing successful marketing strategies

• 18 March – IAB NetCaféOnline search behavior: the facts and the cases to prov e it!

• 22 April, 29 April & 4 May – IAB Academy Day 1: Set up the scene – Day 2: Campaigns & channel s –Day 3: My web presence

• 22 April – IAB NetCaféHow to sell through social media?

• 6 May – Think BIG – www.thinkbig.beInspire, explore and debate: feed your interactive mind

www.iab-belgium.be

Mobile Advertising, breakthrough in 2010?

Mobile Monday/IAB, March 1st, 2010

“In a few years, mobile advertising will generate more revenue than advertising on the normal Web.”Eric Schmidt – CEO Google

Rapid evolution of the mobile internet after a slow start

1999 2008 2011

Gar

tner

pred

ictio

n

3G & Wifi

Smartphones

Social media

Advertising models

Banner advertising/ content partnership

Google Adsense / Admob

Program• "Introduction: Mobile advertising: breakthrough 2010?"

by Danny Lein, Director MobileWeb

• "Corelio: Current status & strategy of newspaper company" by Mark Daemen Corelio Connect

• "Mobile advertising: how we got here and what's next "by Robbie Douek, Admob inc

• "Insights on mobile usage and advertising perception "by Bruce Hoang, Orange Advertising Network HQ France

• "Case studies on successful usage of mobile media " by Nicolas Vanderseypen AegisMedia

• Q&A

• 20h00-21h00. Networking