kongregate mobile publishing program
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TRANSCRIPT
Kongregate Mobile Publishing Program
Q2 2013
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GameStop Company Background
GameStop Corp. • Headquarters: Grapevine, TX • Fortune 300 company (NYSE: GME). World’s largest video game
retailer with 2012 revenues of about $10 billion • Recognized as a top 35 digital media company and 17th most
powerful brand in the U.S. • CompeTTve differenTaTon in customer connecTvity and service,
merchandise mix; material advantages in used games • MulT-‐channel strategy to address exisTng and new forms of game
distribuTon and moneTzaTon
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GameStop’s Multi Channel Strategy
• 6,600+ stores in 17 countries with over 500 million visitors per year
• 35% market share driven by knowledgeable gaming associates and “buy, sell, trade” model
• World’s largest retailer of game products & services
• Kongregate.com: Largest social game plaForm (50,000+ games) for core gamers
• Impulse: Digital download plaForm for core PC games
• Spawn Labs: Streaming plaForm for AAA games
• Detailed purchase informaOon on 21 million+ PowerUp Reward members. Members consOtute 65%+ of GameStop’s U.S. sales
• Largest U.S. video game magazine – Game Informer (4th largest U.S. magazine overall)
• 50 million+ monthly uniques across the GameStop Digital Network, including two of the fastest growing video game websites (GameStop.com, GameInformer.com and Kongregate)
We bring together an unparalled combina3on of retail and digital assets that are built upon a founda3on of massive reach and deep loyalty
Retail Footprint Digital Distribu3on
Reach and Loyalty
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GameStop’s Multi Channel Strategy
Leveraging the strength of GameStop’s network to drive
traffic & engagement
Social Media
GameStop.com and Kongregate.com
In Store
GameInformer
Employee Engagement
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Kongregate Company Introduction
Kongregate offers turnkey social gaming for partners and core gaming audience: • Community: 16M monthly uniques with high engagement and Xbox-‐style achievements (220M earned to date)
• Content: World’s largest collecOon of Flash and social games
• CuraMon: Address discoverability through staff experts, social integraOons, raOngs and recommendaOon engine
• MoneMzaMon: PlaForm level virtual currency “Kreds” with global payments support. Integrated with GameStop PowerUp Rewards program
Unlike Facebook, there are no out-‐of-‐pocket customer acquisi3on expenses for games on Kongregate
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More about Kongregate…
Hardcore gaming audience • 85% Male, Average Age 21
• Index very high for console, PC Gaming
• 67% of users play daily
• Driven by achievements (1M+ badges/wk)
• 80%+ of users already have Unity installed
Game discovery • Tons of content, raOngs & recommendaOons to surface the best games
Deep community & social features: • Profiles, Points, Levels, Achievements, • Friends, Chat, Comments, Forums, etc.
Time Magazine Top 50 Website of 2010
Demographics Why Gamers Love Kongregate…
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Some of Kongregate’s Existing Developer Partners
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Select Games
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Developer Testimonials
Pu^ng our games on Kongregate has been one of the best decisions we've made in our publishing business. With Kong's massive user-‐base of hardcore, loyal gamers, we've witnessed retenTon and moneTzaTon numbers 2-‐3x those of other plaaorms. IntegraTon is quick and simple, and the Kongregate team is awesome to work with.
-‐ Jared Psigoda, CEO, Reality Squared Games (Crystal Saga, Wartune)
Kongregate has become a great publishing partner with IGG. Kongregate.com's great adverOsing flexibility (no cost, no obligaOon), 2x ARPU than the closest compeOtor, together with significant amount of seasoned players make the PlaForm a stand-‐out from the cloud for publishing top quality games! An experienced Kongregate team also makes the integraOon seamless. IGG is looking forward to publishing all major Otles on Kongregate in the near future.
-‐ Mark Zhang, CTO, IGG (Galaxy Online 2, Wings of DesMny, Dawn of Darkness)
Working with Kongregate to bring Outernauts to their plaaorm has been a fantasTc experience for Insomniac. Kongregate’s community is passionate and a pleasure to interact with, while their staff has demonstrated experTse and provided Tmely recommendaTons that have helped us constantly improve the overall game experience. Moreover, Kongregate brought in a lot of players at no cost to us and given the steep cost of new player acquisiTon for other plaaorms on the web, this has been a criTcal part of making Outernauts a success.
-‐ Ted Price, Founder and CEO, Insomniac Games (Outernauts)
Through Kongregate we were able to connect with a large group of dedicated players that we wouldn't have been able to reach otherwise. Kongregate is a fantasTc partner and does an amazing job supporTng and promoTng games.”
-‐ Aron Koh, Execu3ve Producer at Nexon (The Grinns Tale, Cloudstone)
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The Opportunity: Kongregate Mobile Publishing Program
§ Publish your iOS and Android game through Kongregate § Reach Millions of High Mone3zing Core Gamers
– 2x-‐3x ARPU compared to Facebook players (some cases 5x-‐10x ARPU) – 16M high moneTzing gamers on Kongregate – 6,600+ GameStop stores worldwide with 500M+ visitors each year – 50M+ core gamers on GameStop’s online network
§ No-‐cost, Turnkey Promo3on across both Kongregate and GameStop – Developers have the opportunity to leverage the full promoTonal and discovery
resources of Kongregate and GameStop with no out-‐of-‐pocket expenses – Combines huge scale and targeTng with both online and offline promoTon
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Benefits of publishing your mobile game through Kongregate
§ Leverage the Kongregate Community – IntegraTon of Kongregate accounts in iOS/Android version
– IntegraTon of Kongregate achievements/badges • IncenTvize 16M Kongregate users to download and play the game to earn the badges
• Badges drive lots of users to play a game and play very deeply to earn them (past tutorials and steep learning curves) because only good games get badges and the challenges are fun
• Badges increase retenTon by 5-‐15%
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Benefits of publishing your mobile game through Kongregate
§ Promo3on through GameStop’s network of 6,600+ stores WW and 500M+ visitors – GameStop TV feature (60-‐sec tv ad) in 4,300+ GameStop stores 2x per hour – Facebook and Twioer posts through GameStop channels (5M+ fans) – Features in GameStop mobile iOS/Android app and m.gamestop.com – PotenTal access to addiTonal GameStop online and retail markeTng channels based on
user retenTon and moneTzaTon metrics
§ Promo3on through Kongregate to reach 16M core gamers
– Millions of impressions of Kongregate onsite spotlight ads – Inclusion in Kongregate weekly newsleoers – Facebook and Twioer posts through Kongregate channels – Special challenges to earn exclusive items or currency – Paid off-‐site adverTsing to drive new players to the game – Homepage features for launch and major expansions for desktop and mobile websites
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Benefits of publishing your mobile game through Kongregate
§ More than just a publisher – Hands-‐on consul3ng – Leverage Kongregate’s experTse in F2P to get hands-‐on consulTng and feedback to
opTmize the game experience, user retenTon and moneTzaTon – Leverage Kongregate’s mobile team’s vast experience in producing and operaTng live
mobile F2P games – Leverage Kongregate’s exisTng relaTonship with Apple US App Store Editorial Team
and Google Play Editorial Team for possible feature placements – MarkeTng, user acquisiTon, PR/media outreach, tesTng support
§ Kongregate covers all markeTng and user acquisiTon costs § Developer maintains IP rights
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Publish Your Games through Kongregate
§ Cash advances and developer rev shares § Massive promoTonal network with millions of gamers § Expert moneTzaTon and mobile consulTng § Free creaTve services and tesTng § Friendly developer terms § Developer maintains IP rights
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GameStop TV
§ GameStop TV reaches 4,300+ GameStop locaTons with millions of core gaming visitors each month § :60 second spot runs 2X per hour § By a measure of 2:1, respondents felt an ad on GameStop TV is more likely to influence purchase
that an ad viewed on TV* § While video game enthusiasts are heavy TV users (average 19 hours/week spent watching TV) –
only 20% watch commercials on TV* § 88% of the GameStop TV audience took one of the following acTons ater watching an ad on
GameStop TV*: – Purchased the brand adverTsed – Asked a GameStop employee – Discussed with family and friends – Put brand on shopping list
§ Value: $120k+
* Nielsen Media Research June 2010
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Use Social Media to Drive Influence & Engagement
§ Facebook messaging – Wall posts – Engagement sweepstakes
§ Twioer integraTon – Sponsored tweets
§ Total Reach: – Over 5.3M GameStop Facebook
fans – Over 256K+ Twioer followers
§ Value: up to $75K
