1.

2. Mobile TagsThe direct connection between print stories & ads to mobile phones [email_address] 3. Nike. Napa Valley Vintners . PeaceHealth .Caesars Las Vegas Coca-Cola . LegalZoom . Providence Health & Services . PBS Sunriver Resort .Nabisco. Dr. Martens . Montana Lottery . HP Northwest Airlines. Adidas .Johnson & Johnson. Idaho Power Oregon State University . Old Spaghetti Factory . Grockit Digimarc .OHSU .General Mills. AOL .Microsoft. Chevrolet Edge Wireless . Columbia Sportswear . Suzuki . Qualcomm Sara Lee.Seaswirl Boats . University California Santa Barbara Boise . Fred Meyer . Morrow .UN. Make-A-Wish . WU 4. 5. 6. 1 Billion Smart Phones in use globally 200 Million mobile YouTube views occur every day 50% of all local searches are from a mobile 2014 is the year that mobile internet usage will overtake desktop internet usage 7. Guardian now says digital not print now its priority 8. A DIGITAL / MOBILE STRATEGY

24/7 connection.

More information.

Deeper reader relationship.

Happier advertisers.

9. 10. 11. 12. 13. TYPES OF TAGS WE USE QR MICROSOFT TAG INVISIBLE WATERMARKS There are several types of tags we can incorporate into your packaging. Which one depends on your audience, strategy and thepay-off.

Big Brand

Customizable

Adaptable

Great Tracking

BUT

Not as common as QR (but this is changing)

Wider Adoption

Global Audience

Open Source

BUT

A bit ugly

Code is integrated into artwork or text

Customizable

Create a branded scanning app

BUT

New tech=early adopters

Need to educate consumers

14.

The continued growth of mobile tagging has opened a new channel to the consumer

The use of mobile devices everywhere.Always with me mindset.

WHY NOW? 15. TAGS TRIGGER 1:1 Connection 1:MANY (social)

More / Fresh

Inspiration

Connection

Education

Video

Entertainment

Promotion

Feedback

Rewards

Word-of-mouth

Social Channels

Content Sharing

Promotion Sharing

Community Support

Galleries

16. 17. MicrosoftTag| Examples 18. 19. Allure| Tag Case Study

Allure Magazine utilized Tags to increase engagement with readers for its annual giveaway in partnership with brands

444,572 scans - believed to be the top 2D barcode campaign to date

38% more entries than the 2009 giveaway

Mobile participants 2.5x as active as other contestants

34% of mobile entrants opted to receive email updates and Allure information

20. 21. NEXT: INVISIBLE WATERMARKS 22. INVISIBLE WATERMARKS: DIGIMARC 23. Barcode Trigger Image Trigger The winner of the Thailand election isXXXXXX . 24. PRINT AS MOBILE CURSER 25. A RICHER EXPERIENCE 26. 27. ENTERTAING VIDEO: HOW TO 28. 29. STRATEGY 30. REMEMBER: THE STRATEGY

Its about engagement & the mobile experience.

Don t forget the creative idea.

Simple wins. HTML5

Make the benefit clear & valuable.

Deliver something exclusive & special.

Remember emotion.

Keep videos short.

Manage your backend. Refresh.

31. contact: Peter Levitan m: 1.541.419.2309 [email_address]