Download - Intro to Social Media
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Using Social Media
Chamber/GO Topeka
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What is Social Media?
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Social Media ToolsSocial Networks
Social Networks allow for networking, sharing information, and meeting new people.
Blogging
Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function.
Microblogging
Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time.
Media sharingSome sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.
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Why Use Social Media?
Diminishing role of traditional
media
Increased emphasis on
users
Overall marketing shift toward the
individual
Broader name recognition
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Traditional Media Model
Traditional Media(TV stations, Cap Journal, Talk Radio, etc.)
Large Untouched Population
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Social Media ModelTraditional
Media
FEEDBACK
Smaller Untouched Population
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Social Media GoalsReputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information
Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businessesRetention: Help local businesses interact with the public to foster growth and successRecruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka.Research: Follow trends and conversations happening among active, engaged Topekans.
VISIBILITY MESSAGEBUILDING RELATIONSHIPS
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What You’re UsingLinkedIn
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What You’re Using
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Getting started on LinkedIn
Communications Specialist
66603
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Getting started on LinkedIn
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Getting started on LinkedIn
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Getting started on LinkedIn
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Build Your LinkedIn Profile
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Build Your LinkedIn Profile
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Build Your LinkedIn Profile
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Build Your LinkedIn Profile
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Build Your LinkedIn Profile
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Build Your LinkedIn Profile
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Build Your LinkedIn Profile
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Find Groups
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Find Groups
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Find Groups
Kansas Bioscience
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Find Groups
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Find Groups
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Find Groups
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Connect with People
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Connect with People
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Connect with People
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Connect with People
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Connect with People
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Getting started on TwitterGo to www.twitter.com
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Getting started on Twitter
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Getting started on Twitter
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Setting Up Your Account
www.topekachamber.org
Communications Speciialist
Topeka, KS
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Setting Up Your Account
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Using Your Account
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Using Your AccountTwitter Lingo
USERNAME The unique name you typed in upon registering. This is
your identity on Twitter.
GTCCAndrew
Andrew Davis
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Using Your AccountTwitter Lingo
TWEET A 140-character entry by a Twitter user
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Using Your AccountTwitter Lingo
TWITTER FEED
A list of a particular user’s tweets, updating
in real time
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Twitter Feed
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Using Your AccountTwitter Lingo
FOLLOW
Following a user allows their
tweets to show up on your home
page.
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Following
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Following
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Using Your AccountTwitter Lingo
@ REPLY
A way to target a particular tweet as a response to
another user by putting an @ symbol directly before
their username.
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@ Reply
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Using Your AccountTwitter Lingo
RETWEET Reposting another user’s tweet , usually accompanied by an
“RT” and an @ reply.
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Using Your AccountPosting
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Using Your AccountPosting
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Using Your AccountPosting
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Using Your AccountPosting
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Chamber/GO Topeka
Social Media Strategies
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What are we doing as individuals?
LinkedIn• Find people you know and engage them on LinkedIn
• Write recommendations for those you know and have worked with
• Build your profile to help you sell yourself, the organization, and Topeka
Connect
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What are we doing as individuals?
LinkedIn• Join groups
• Meet people you didn’t know before
• Ask your connections to introduce you to their connections
• Create a group
ConnectBranch
Out
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What are we doing as individuals?
LinkedIn• Pay attention to group discussions
• Ask questions
• Read articles and news posts from your connections and group members
Connect
Learn
Branch Out
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Teach
What are we doing as individuals?
LinkedIn• Share your knowledge and ideas with connections and group members
• Invite people you know to join LinkedIn
• Correct misleading and false information
• Promote the organization, members and Topeka
Connect
Learn
Branch Out
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What are we doing as individuals?
Twitter • Chamber/GO Topeka feeds
• Chamber Members• Area businesses• Active local figures• Applicable
professional organizations
• Professional contacts
Follow
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People Search
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People Search
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People Search
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What are we doing as individuals?
Twitter• Chamber/GO Topeka
news• Chamber member info• Local highlights• Helpful Information
Forward
Follow
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Retweeting
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Retweeting
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Retweeting
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What are we doing as individuals?
Twitter• Chamber/GO Topeka
news• Chamber member info• Local highlights• Helpful Information
Forward
Follow
Share
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Sharing photos via Twitterwww.twitpic.com
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Sharing photos via Twitter
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Sharing photos via Twitter
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Sharing photos via Twitter
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Sharing photos via Twitter
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Things to Remember
Social media is about relationships
Social media is a tool—a means to an end, not
the end in itself
Social media is always changing
You are representing the Chamber and GO
Topeka
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Questions?