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CHRIS LAMIntro to Social Media - March 2010
Introduction to Social Media
Build your identity onlineCreate a dialogue with people who share common interests
Expand your network
March 2010
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2CHRIS LAMIntro to Social Media - March 2010
Agenda
• What is Social Media?• Tools
– LinkedIn– Facebook– Twitter– Blogs
• Managing Your Account(s)• Other Tools• Privacy• Q & A
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3CHRIS LAMIntro to Social Media - March 2010
What is Social Media?• A shift in how people
discover, read, and share news, information and content. (Wiki)
• A new form of direct communication using technology
• User-generated, user-contributed
– Less top-down communication
– Permission-based
• Fostering interaction through photos, videos, words, audio
• Building community and creating relationships
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4CHRIS LAMIntro to Social Media - March 2010
Social Media cont’d
• Allows you to take control of your identity online across platforms– Google yourself– How do you want to present
yourself in the online space?
• Connect with people you know/knew and those you don’t know (yet)– Experts in a field– People with similar interests– Causes or Groups– Family and friends– Colleagues
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5CHRIS LAMIntro to Social Media - March 2010
Social Media - Stats
• According to a Spring 2009 BlogHer study:– 72M US women online– 42M are participating in social media (SoMe) activity per week
• Social networking: Facebook, LinkedIn• Blog activity: blogging (writing a post on their own site),
commenting on a blog, reading blogs• Message boards and forums• Micro-blogging: Twitter
• “Recruiters and hiring managers are now routinely using social media tools such as LinkedIn, Facebook and Twitter to bypass traditional recruiting media - job boards, advertisements and agencies - to connect with people qualified for their open positions.” (JCSI survey, 1/13/10)
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6CHRIS LAMIntro to Social Media - March 2010
Social Media cont’d
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7CHRIS LAMIntro to Social Media - March 2010
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8CHRIS LAMIntro to Social Media - March 2010
LinkedIn - Professional social network
• Professional networking manager
• Consider it a new way of posting your resume and job searching
• Log in, create a profile• Add your resume info• Connect with coworkers
and colleagues• Create business contacts• Put your link on your
resume: http://www.linkedin.com/in/chrisylam
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9CHRIS LAMIntro to Social Media - March 2010
LinkedIn cont’d
• Connections are confirmed by both parties
• Members are listed with their consent
• Request recommendations from your references/connections
• Request an informational meeting or some info through a connection
• Search job listings• Find a recruiter, senior
staff
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10CHRIS LAMIntro to Social Media - March 2010
LinkedIn cont’d
• Join Groups, post on the Message Board, and search the Job Board
• Answer or post questions on the Discussion boards
• Some jobs listed within a Group are NOT listed publicly in the LinkedIn listings
• Sync your Twitter updates to LinkedIn status update
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11CHRIS LAMIntro to Social Media - March 2010
LinkedIn - Best Practices
• This is your professional business card– Keep your personal life on FB– Post this on your business card, resume, sig file
• Strongly consider uploading a “professional” photo, ie. no drunk photos
• Make it easier for them to find you– Fill out every section of your profile– Edit your “public profile” URL and change the last part of
the URL to reflect you:• www.linkedin.com/in/chrisylam• www.linkedin.com/in/______ (your name, snappy phrase, etc.)
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12CHRIS LAMIntro to Social Media - March 2010
Facebook• Social networking website -
“the world’s default social network.” (Techcrunch, 1/22/09)
• In Jan 2010, Facebook drew about 133.6 million unique US visitors. (Compete, 2/19/10)
• “Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.” (SheSpeaks study, 1/10)
• Members using this to connect with people they know
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13CHRIS LAMIntro to Social Media - March 2010
Facebook cont’d
• What is the purpose of YOUR Facebok page?– Personal connections– Professional connections– A little of both?
• Privacy/Filtering– Group your contacts– Limit what they can see
• Choose your Applications (social games, quizzes, hobbies, et al) wisely
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14CHRIS LAMIntro to Social Media - March 2010
Facebook cont’d
• Use FB to brand yourself– Status updates– Account info– Groups/Pages
• “Be a Fan” of a company, product/service, or cause - keep up with the latest news on the company/product
• Link up with other members within a group
• Create your own group
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15CHRIS LAMIntro to Social Media - March 2010
Facebook - Best Practices• What is your main purpose for an FB page?
• Consider a Fan Page for your product or business
• Think twice about that picture you want to post– If you do decide to post it, limit the eyeballs
• Be Santa: Put every Friend on a List
• Decide which List (or Friend) is allowed to see parts of your FB page
• Remember, you are in control of what you put out on the internet!
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16CHRIS LAMIntro to Social Media - March 2010
Twitter - What are you doing now?
• Micro-blogging tool (140 characters)
• Instant message to the world (or your selected few)
• What are users doing?– Reading up-to-the-minute news
& disseminating information– Creating dialogue– Following experts– Networking – Linking their blog posts,
syncing FB & LIAre you ready to celebrate?
Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!! 05:14 PM June 19, 2008 from web
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17CHRIS LAMIntro to Social Media - March 2010
Twitter cont’d• Who’s using it?
– Individuals• @BarackObama• @JessicaGottlieb• @MargaretCho• @Serena• @The_Real_Shaq
– News• @NPR• @LATimesCityDesk
– Companies & Groups• @WAWPasadena• @IdealistJobsCA• @sonypictures• @JobsLosAngeles• @zappos• @thecoffeebean• @Jetblue
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18CHRIS LAMIntro to Social Media - March 2010
Twitter cont’d
• How will you tweet?– Mobile device– Laptop
• Is this for you?– For many Twitter users,
learning about and sharing relevant and recent nuggets of information is a primary utility (Marketing Charts, 2/18/09)
– Twitter is great for professional contacts and companies, learning about promotions and coupon codes and quick and up-to-the-minute information updates (SheSpeaks study, 1/10)
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19CHRIS LAMIntro to Social Media - March 2010
Twitter - Best Practices
• Find your voice– Become known as an expert or a resource– Animal welfare expert? Local Foodie? CEO of your business?
Mommy blogger?
• Keep your tweets to about 10 per day– Of the Top 50 Twitterers, they are averaging about 3-10 per day.
(Hubspot.com, 3/2/09)– @ Replies excluded
• Give credit where credit is due– “RT” (Retweet) or “via”: LA teachers being arrested. via
@utla2009 http://twitpic.com/58d7q– Abbreviate long URLS (ow.ly; bit.ly; tinyurl)
• Twitter is about dialogue - DO NOT SPAM.
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20CHRIS LAMIntro to Social Media - March 2010
Blogs
• Another way to continue branding yourself– Post your LinkedIn URL– Write about your interests– Be the expert
• Free blogs– Wordpress.com– Blogger.com– Vox.com
• Free (limited) website hosting– Weebly.com– Webs.com– smallbusiness.officelive.c
om
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21CHRIS LAMIntro to Social Media - March 2010
Blogs cont’d• Buy your domain name for
about $9-10/year– Dreamhost.com– GoDaddy.com– Wordpress.com
• Mask a free blog with your domain name
• Free plug-ins and widgets to make your site more dynamic
– Twitter– Flickr– Chat
• Free templates– Wordpress.org directory– Btemplates.com
• Mobile/micro-blogging: Tumblr, Posterous
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22CHRIS LAMIntro to Social Media - March 2010
Managing Your Accounts
• Platforms that can streamline your SoMe accounts
– Lifestreaming services• Digsby• Ping.fm• Bebo• Facebook Connect• Brizzly• Seesmic• Twitterfeed
– Twitter-centric• Tweetdeck• Echofon (Mac, FF, iPhone)• Twitterfon, Tweetie• Twitterberry, uberTwitter• twitter.com/downloads• Hootsuite, CoTweet
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24CHRIS LAMIntro to Social Media - March 2010
Privacy
• According to a 2008 Pew Internet Project (PIP) report, the average social network user has more than one profile, and generally each profile resides on a different social network.
• Nearly 2/3 of adults surveyed restrict access to their online profiles and a similar percentage restrict access to specific content within their profile.
• “Users of social networking sites are giving away vital information about themselves and their whereabouts that is potentially being used by professional burglars to establish a list of targets.” (Legal & General poll, 9/1/09)
• You are in control of the information you put on your profiles.
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25CHRIS LAMIntro to Social Media - March 2010
Questions?
Chris [email protected]
Twitter: @thechrislam