waw 2014 01_15
TRANSCRIPT
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Offline A heretical view on web analytics
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online...
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forget online...
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get
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get offline...
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the big picture
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Online sales
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Online sales Offline sales
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Online share of total sales
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stop reporting
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start analyzing
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Logistics not working ?
No after sales support ?
Website conversion rates ?
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touch points
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why they matter
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NPS
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NPS
New"check/out"wizard"
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NPS
New"check/out"wizard"
Op:mized"product"
page"design"
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NPS
New"check/out"wizard"
Op:mized"product"
page"design"
Panik"
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NPS
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Positive sentiment Negative sentiment
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NPS
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Page views Average time on site Online sales Browser distribution CPC
who cares about
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put it in context
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Big data Business intelligence Data analytics
get offline
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Thanks Kim Berk Damsgaard, Digital Director Pravda A/S T: 86 13 88 77 Fredens Torv 8 M: 20 73 96 81 8000 Århus E: [email protected]