Introduction toDigital Marketing
A Guide to Social Selling
Presented by:
Rey M. Baguio
Overview
> Basic understanding of digital marketing> How different digital marketing channels play along
> What benefits digital marketing offers> Integration of digital marketing strategies> A guide to social selling
What is Digital Marketing?
It is the use of digital channels to promote or market products and
services to consumers and businesses
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Digital marketing became more sophisticated as an effective way to create a relationship with the
consumer that has depth and relevance.
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Digital Marketing Channels
Digital Marketing Channels
> Search Marketing> Social Media Marketing> Affiliate Marketing> Email Marketing> Content Marketing> Display Advertising
Benefits of Digital Marketing
> Reach larger audience> Target the right audience> Cost-effective> High return over
investment> Scale the business fast
Benefits of digital marketing
Integration is the key
Why integrate digital marketing strategies?
> Humanize your brand> Increase engagement with
customers> Establish expertise and credibility> One-touch marketing is no longer enough
Why Social Selling different from Traditional Selling?
> It engages rather than interrupts> Customer service before sales> It goes beyond the product> Educates and empowers
audience> Genuine brand advocacy
A Guide to Social Selling
A Guide to Social Selling
> Understand your audience> Be you> Be with your audience> Engage. Don’t sell> Provide solutions. It doesn’t always
have to be yours.> Listen
It’s not a faith in technology.It’s faith in people.
“Steve Jobs