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IoT and Mobility: Tactical go-to-market product and channel sales solutions
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Drop Your Business Card to Win!
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Today we’re covering
Mobility Market Dynamics & Market Trends• 4G LTE, 5G Evolution, Mobile 5G, • Today and Tomorrow's Applications• AT&T Wireless Broadband• Private mobile networking solutions• Dynamic Traffic Management
IoT Solutions to Sell• Connectivity• Security• Platforms• Pro Services
How to Position IoT Solutions AT&T’s IoT Position• Industries, Use Cases• Qualifying selling IoT• Resources
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Internet of Things
HMI Evolution
Cloud LAN / WANConvergence
Software-definedNetworks
Increasing device proliferation
Moving toward the data origin
Multi-Access Edge Compute blurring
the lines
Immersive AR / VR experiences
Network control transitioning to software-
based appliances
Major Tech Changes
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5G Update
5G TO LAUNC H IN PARTS OF
19 SC HEDULED MARKETS
2018
Dallas, TX
Waco, TX
Houston, TX
San Antonio, TX
Indianapolis, IN
Louisville, KY
New Orleans. LA
Jacksonville, FL
Atlanta, GA
Charlotte, NC
Raleigh, NC
Oklahoma City, OK
2019
Las Vegas, NV
Los Angeles, CA
San Diego, CA
San Francisco, CA
San Jose, CA
Nashville, TN
Orlando, FL
© 2018 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered tr ademarks and service marks of AT&T Intellectual Property and/or AT&T aff iliated companies. All other marks are the property of their respective owners. AT&T Proprietary ( Internal Use Only) . Not for use or disclosure outside the AT&T companies except under written agreement.
09.10.2018AT&T Makes World’s First Standards-Based Mobile 5G Millimeter Wave Connection
10.26.2018AT&T Completes the World’s First Millimeter Wave Mobile 5G Browsing Session with a Standards-Based Commercial Mobile 5G Device
12.18.2018AT&T First to Make Mobile 5G Service Live in the U.S. on Dec. 21
1.8.2018AT&T and Rush System for Health Ink Agreement to Use 5G in Hospital Setting/AT&T to Bring 5G to AT&T Stadium
1.9.2018First in the U.S. to Mobile 5G – What’s Next? Defining AT&T’s Network Path in 2019 and Beyond
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IoT Outlook
80 billion connections
by 2025
Global market $1.4 trillion by
2020
Connected Living Industry Forecast,
GSMA
98%
98% of executives include enterprise IoT
initiatives in their strategic roadmaps
$1.4trillion
Enterprise IoT Adoption Survey, McKinsey &
Company
80billion
IDC: Worldwide Internet of Things Installed Base by
Connectivity Forecast, 2017-2025
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U.S. Global Competitive Landscape + 2018
Source: AT&T Market Insights - James Brehm & Associates
Total US IoT ConnectionsU.S. share – Connections in Millions IoT Connections – Global Operators
Connections in Millions
Source: AT&T Market Insights - James Brehm & Associates
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Asset Mgmt38%
Consumer CD2%
mHealth
7%Retail16%
Security2%
Smart Cities9%
Transportation24%
Vehicle Solutions2%
Asset Mgmt Consumer CD mHealth Retail Security Smart Cities Transportation Vehicle Solutions
2018 His toric Vertical Share
AT&T IoT in the Partner Channel
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AT&T IoT StackSe
curi
ty
Solutions
Pro
fess
ion
al S
ervi
ces
& C
on
sult
ing
Platforms
Multi-NetworkConnectivity
SIMs andDevices
• Analytics as a Service
• IoT Platform (DataFlow)
• Asset Management Operation Center
• AT&T Control Center
• IoT Gateway
• Multi-Network Connect
Vehiclesolutions
Assetmanagement
FleetSmartcities
Satellite Wireless (5G, LTE, LTE-M, and NB-IoT)*Wired
Global SIM Gateways DevicesAgents
* 5G and NB-IoT are scheduled for deployment in 2019
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Connectivity: Multi-network Strategy
Global Cellular (4G, 5G*)
Satellite Global Wireline Wired & Short Range
Low-Power Wide-Area
(LTE-M & NB-IoT*)
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LTE-M and NB-IoTL* LPWA
Standard
LTE-M and NB-IoTAdopted by10+ carriers
Licensed Spectrum
Reduced module size
Longer battery life 1/2 the price
*NB-IoT planned launch 2019
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Manufacturing/Transportation
By 2020, more than 35 million trucks globally will be connected –visibility transforming logistics providers’ decision making.-FROST & SULLIVAN Developments in Connected Truck Market Shaping the Future of Logistics, Global June 2017
IoT is transforming the trucking industry by improving the traceability and controllability of in-transit freight and thus boosting profits by 10–15% annually.-FROST & SULLIVAN Developments in Connected Truck Market Shaping the Future of Logistics, Global June 2017
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Manufacturing/Transportation
FEDEX teams with AT&T IoT100,000+ trailers
Trailer Technology: Geofences, Solar-Powered GPS Tags, and Yard ManagementBy Jason Baker February 6, 2018
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Multi-network – 4G LTE & Satellite
Maersk Teams with AT&T300K+ Refrigerated Containers
http://fortune.com/2015/10/02/att-maersk-containers/
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Retail IoT
15
72% of retailers plan to reinvent their supply chain with real-time visibility enabled by automation, sensors, and analytics based on IoT.-Digital Catapult February 2017
By 2021, retailers will connect 12.5 billion assets such as products, digital signs, and Bluetooth beacons to IoT platforms.-Juniper Research 2016
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Retail IoT
Business continuity for retail store chain
Customer objectives
In the event of a wireline connection failure, customer faced loss of revenue, long wait times, and customer dissatisfaction.
AT&T solution – IoT Connectivity
Connectivity for Wireless Wide Area Network back-up solution at retail store locations. Business continuity in the event the wireline connection goes down so the store operations are not impacted.
Customer value
Ability to ensure customer satisfaction, operate efficiently, and constant revenue flow with a reliable WWAN back-up solution.
SD-WAN/WWAN
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Cooler Location Tracking
know where your coolers are in near real-time and when they are on the
move to help reduce losses
Cooler Condition Monitoring
promote quality control and help ensure desired temperature of
your coolers and goods
Cooler ActivityManagement
receive alerts for important events to promote peak performance and
efficiency of remote assets
© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered tr ademarks and
service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respe ctive owners.
Connected Cooler
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Retail IoT
Retail
Customer objectives• To be prepared for any primary network outage for
consistent uptime for Point of Sale terminals
• Human error, environmental disasters, scheduled maintenance and network upgrades all resulted in network outages, resulting in monetary and data loss
AT&T solution – Satellite Connectivity
• Based on customer need, satellite provides a true redundant secondary path, backing up a primary terrestrial technology
• One terminal supports location applications and features automatic fail over and near real-time data
Customer value• Reduced monetary and data loss due to unexpected
network outages
• Consistently serves customer needs
POS/Business continuity
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You Are the Trusted Advisor
1 Source: Cisco Press Release May 23, 2017 , IoT World Forum
AT&T IoTProfessional
Services solutioncenter
Strategy
Strategy and business planning IoT and technology roadmap
Secure
Device, applications and network & cloud operations
Develop
End-to-end IoT platform configuration & testing and support model & process
Design
System requirements, IoT solution architecture and user experience
Manage
End-to-end operational support,SIM management, training, billing & reporting, regular health check and troubleshooting
Deploy
Configure operational system, deploy assets, advanced exchange and implement support program
$22B Professional Services IoT Market by 2020Machina Research 2016
60% fail at POC Stage
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Check out IoT customer testimonials and videos
2
0
https://www.youtube.com/user/ATTEnterprise/search?query=IoT
Videos make a big impact in a short amount of time. Share them with your customers in
your emails and presentations.https://www.business.att.com/learn/custome
r-stories/otis-elevator.htmlhttps://www.youtube.com/watch?v=ZkkM8iYAagQhttps://www.youtube.com/watch?v=egadc2
GwRiA
https://www.youtube.com/watch?v=dsypHnKtlmk&feature=youtu.be
https://www.youtube.com/watch?v=Rfv3IxSbnUM&feature=youtu.be
https://www.youtube.com/watch?v=FCIDBsveb5Y&feature=youtu.be
Transportation: Equipment & Machinery Solutions:
Logistics and Supply Chain
Other IoT Case Studies
Fleet Management: Otis: Smart Cities: Miami-Dade County
Construction, Agriculture, Heavy Machines
Construction – Sany case study:
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Raffle Prize Drawing
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Joe FizorSolution Engineer, [email protected]
Robert AyresIoT & Mobility Applications Sales, AT&[email protected]