IoT and Mobility: Tactical go-to-market product and channel sales solutions

Drop Your Business Card to Win!

Today we’re covering

Mobility Market Dynamics & Market Trends• 4G LTE, 5G Evolution, Mobile 5G, • Today and Tomorrow's Applications• AT&T Wireless Broadband• Private mobile networking solutions• Dynamic Traffic Management

IoT Solutions to Sell• Connectivity• Security• Platforms• Pro Services

How to Position IoT Solutions AT&T’s IoT Position• Industries, Use Cases• Qualifying selling IoT• Resources

Internet of Things

HMI Evolution

Cloud LAN / WANConvergence

Software-definedNetworks

Increasing device proliferation

Moving toward the data origin

Multi-Access Edge Compute blurring

the lines

Immersive AR / VR experiences

Network control transitioning to software-

based appliances

Major Tech Changes

5G Update

5G TO LAUNC H IN PARTS OF

19 SC HEDULED MARKETS

2018

Dallas, TX

Waco, TX

Houston, TX

San Antonio, TX

Indianapolis, IN

Louisville, KY

New Orleans. LA

Jacksonville, FL

Atlanta, GA

Charlotte, NC

Raleigh, NC

Oklahoma City, OK

2019

Las Vegas, NV

Los Angeles, CA

San Diego, CA

San Francisco, CA

San Jose, CA

Nashville, TN

Orlando, FL

© 2018 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered tr ademarks and service marks of AT&T Intellectual Property and/or AT&T aff iliated companies. All other marks are the property of their respective owners. AT&T Proprietary ( Internal Use Only) . Not for use or disclosure outside the AT&T companies except under written agreement.

09.10.2018AT&T Makes World’s First Standards-Based Mobile 5G Millimeter Wave Connection

10.26.2018AT&T Completes the World’s First Millimeter Wave Mobile 5G Browsing Session with a Standards-Based Commercial Mobile 5G Device

12.18.2018AT&T First to Make Mobile 5G Service Live in the U.S. on Dec. 21

1.8.2018AT&T and Rush System for Health Ink Agreement to Use 5G in Hospital Setting/AT&T to Bring 5G to AT&T Stadium

1.9.2018First in the U.S. to Mobile 5G – What’s Next? Defining AT&T’s Network Path in 2019 and Beyond

IoT Outlook

80 billion connections

by 2025

Global market $1.4 trillion by

2020

Connected Living Industry Forecast,

GSMA

98%

98% of executives include enterprise IoT

initiatives in their strategic roadmaps

$1.4trillion

Enterprise IoT Adoption Survey, McKinsey &

Company

80billion

IDC: Worldwide Internet of Things Installed Base by

Connectivity Forecast, 2017-2025

U.S. Global Competitive Landscape + 2018

Source: AT&T Market Insights - James Brehm & Associates

Total US IoT ConnectionsU.S. share – Connections in Millions IoT Connections – Global Operators

Connections in Millions

Source: AT&T Market Insights - James Brehm & Associates

Asset Mgmt38%

Consumer CD2%

mHealth

7%Retail16%

Security2%

Smart Cities9%

Transportation24%

Vehicle Solutions2%

Asset Mgmt Consumer CD mHealth Retail Security Smart Cities Transportation Vehicle Solutions

2018 His toric Vertical Share

AT&T IoT in the Partner Channel

AT&T IoT StackSe

curi

ty

Solutions

Pro

fess

ion

al S

ervi

ces

& C

on

sult

ing

Platforms

Multi-NetworkConnectivity

SIMs andDevices

• Analytics as a Service

• IoT Platform (DataFlow)

• Asset Management Operation Center

• AT&T Control Center

• IoT Gateway

• Multi-Network Connect

Vehiclesolutions

Assetmanagement

FleetSmartcities

Satellite Wireless (5G, LTE, LTE-M, and NB-IoT)*Wired

Global SIM Gateways DevicesAgents

* 5G and NB-IoT are scheduled for deployment in 2019

Connectivity: Multi-network Strategy

Global Cellular (4G, 5G*)

Satellite Global Wireline Wired & Short Range

Low-Power Wide-Area

(LTE-M & NB-IoT*)

LTE-M and NB-IoTL* LPWA

Standard

LTE-M and NB-IoTAdopted by10+ carriers

Licensed Spectrum

Reduced module size

Longer battery life 1/2 the price

*NB-IoT planned launch 2019

Manufacturing/Transportation

By 2020, more than 35 million trucks globally will be connected –visibility transforming logistics providers’ decision making.-FROST & SULLIVAN Developments in Connected Truck Market Shaping the Future of Logistics, Global June 2017

IoT is transforming the trucking industry by improving the traceability and controllability of in-transit freight and thus boosting profits by 10–15% annually.-FROST & SULLIVAN Developments in Connected Truck Market Shaping the Future of Logistics, Global June 2017

Manufacturing/Transportation

FEDEX teams with AT&T IoT100,000+ trailers

Trailer Technology: Geofences, Solar-Powered GPS Tags, and Yard ManagementBy Jason Baker February 6, 2018

Multi-network – 4G LTE & Satellite

Maersk Teams with AT&T300K+ Refrigerated Containers

http://fortune.com/2015/10/02/att-maersk-containers/

Retail IoT

15

72% of retailers plan to reinvent their supply chain with real-time visibility enabled by automation, sensors, and analytics based on IoT.-Digital Catapult February 2017

By 2021, retailers will connect 12.5 billion assets such as products, digital signs, and Bluetooth beacons to IoT platforms.-Juniper Research 2016

Retail IoT

Business continuity for retail store chain

Customer objectives

In the event of a wireline connection failure, customer faced loss of revenue, long wait times, and customer dissatisfaction.

AT&T solution – IoT Connectivity

Connectivity for Wireless Wide Area Network back-up solution at retail store locations. Business continuity in the event the wireline connection goes down so the store operations are not impacted.

Customer value

Ability to ensure customer satisfaction, operate efficiently, and constant revenue flow with a reliable WWAN back-up solution.

SD-WAN/WWAN

Cooler Location Tracking

know where your coolers are in near real-time and when they are on the

move to help reduce losses

Cooler Condition Monitoring

promote quality control and help ensure desired temperature of

your coolers and goods

Cooler ActivityManagement

receive alerts for important events to promote peak performance and

efficiency of remote assets

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered tr ademarks and

service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respe ctive owners.

Connected Cooler

Retail IoT

Retail

Customer objectives• To be prepared for any primary network outage for

consistent uptime for Point of Sale terminals

• Human error, environmental disasters, scheduled maintenance and network upgrades all resulted in network outages, resulting in monetary and data loss

AT&T solution – Satellite Connectivity

• Based on customer need, satellite provides a true redundant secondary path, backing up a primary terrestrial technology

• One terminal supports location applications and features automatic fail over and near real-time data

Customer value• Reduced monetary and data loss due to unexpected

network outages

• Consistently serves customer needs

POS/Business continuity

You Are the Trusted Advisor

1 Source: Cisco Press Release May 23, 2017 , IoT World Forum

AT&T IoTProfessional

Services solutioncenter

Strategy

Strategy and business planning IoT and technology roadmap

Secure

Device, applications and network & cloud operations

Develop

End-to-end IoT platform configuration & testing and support model & process

Design

System requirements, IoT solution architecture and user experience

Manage

End-to-end operational support,SIM management, training, billing & reporting, regular health check and troubleshooting

Deploy

Configure operational system, deploy assets, advanced exchange and implement support program

$22B Professional Services IoT Market by 2020Machina Research 2016

60% fail at POC Stage

Check out IoT customer testimonials and videos

2

0

https://www.youtube.com/user/ATTEnterprise/search?query=IoT

Videos make a big impact in a short amount of time. Share them with your customers in

your emails and presentations.https://www.business.att.com/learn/custome

r-stories/otis-elevator.htmlhttps://www.youtube.com/watch?v=ZkkM8iYAagQhttps://www.youtube.com/watch?v=egadc2

GwRiA

https://www.youtube.com/watch?v=dsypHnKtlmk&feature=youtu.be

https://www.youtube.com/watch?v=Rfv3IxSbnUM&feature=youtu.be

https://www.youtube.com/watch?v=FCIDBsveb5Y&feature=youtu.be

Transportation: Equipment & Machinery Solutions:

Logistics and Supply Chain

Other IoT Case Studies

Fleet Management: Otis: Smart Cities: Miami-Dade County

Construction, Agriculture, Heavy Machines

Construction – Sany case study:

Raffle Prize Drawing

Joe FizorSolution Engineer, TBIjfizor@tbicom.com

Robert AyresIoT & Mobility Applications Sales, AT&Tra382h@att.com