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IS SOCIAL THE
NEW SEO?
GLEN CONYBEARECHIEF COMMERCIAL OFFICER
@STICKYEYES
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SEO was dead easy…
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Not dead, just
tougher
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25%
25%
50%
Technicals Content Authority
SEO TODAY
The three pillars:
1. Technical work2. Content3. Authority Enhancement
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AUTHORITY WHAT?
• Earned not bought links
• PR
• Shareable content
• Great creative
• And most definitely social
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“YES, SOCIAL
SIGNALS ARE
PART OF OUR
ALGORITHM”
Matt CuttsHeads of Google Web Spam team
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So why do so many companies fail?
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“I’ve got your recommendations
but…..”
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“I need a few weeks to get it
round the various
departments”
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“IT have said they can’t do it
yet/don’t want to do it”
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“PR have said the idea
needs to go through
them/their agency”
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“I need to get the social
guys involved”
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PR
Social
SEO
Content
Brand teams
IT
Partnerships
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SEO
SEO
SEO
SEO
SEO
SEO
SEO
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Who’s doing it right?
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“We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”
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“Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”
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CONVINCING THE CEO
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RESULTS
Insurance 60,500
Car Insurance 550,000
Loans 200,000
Cheap Car Insurance 135,000
Credit Cards 90,000
2nd
1st
1st
2nd
1st
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Monthly revenue from those
5 terms in the UK alone is
worth circa
€1,500,000
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That’s the figure to share
with your CEO
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Social isn’t the new SEO
It’s just one part of it
SEO success requires
organisational change
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Stop blaming Bob!
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Thank you for
your time!
StickyeyesGlobal Digital
Marketing Experts
[email protected]