Download - Isambardia Sample Full Report
-
ISAMBARDIA A Demographic Study and Market Research Report JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | iii
Disclaimer and Authorised Use
Report: A Demographic Study and Market Research Report
This report has been produced by ISC Research Ltd for the sole use of the recipient. Use is only authorised
for internal purposes. Prior written permission from ISC Research Limited is required should the recipient
wish to pass on the report in any form, electronic or otherwise, to any third party. Any breach of this
confidentiality could be commercially damaging to ISC Research Limited.
It should be noted that Isambardia is not a real place and all information contained within this report is
fictional, ISC Research Limited does not accept any responsibility, including legal responsibility, for any
decisions or actions taken by the recipient based on the report.
ISC Research Limited
Copyright May 2013
All rights reserved.
Reprinting Instructions
Introduction
The report has been created to the highest standards and to reproduce it as intended the following set of
instructions should be followed exactly.
Minimum requirements
A colour A4 high quality duplex printer (preferably of laser quality) set on the highest quality setting,
A colour A3 high quality printer (preferably of photo quality) set on the highest quality setting,
White A3 and A4 paper of 90gm2 preferably with a semi-gloss finish.
How the report is delivered
The report is delivered in PDF format to enable maximum compatibility. It comprises the main body of the
report and a number of A3 sized inserts.
Printing the main body of the report
To print this report set the printer quality to the highest setting and make sure that duplex is on. Load A4
paper of the type specified above and print the number of copies required.
Printing A3 sheets
Maps are designed to be printed on A3. They can be shrunk to fit A4 but this is not recommended. Each A3
file is supplied separately and in the body of the report are holding pages with the name of the file to be
inserted on them. These pages should be removed prior to binding and the folded A3 sheets inserted in the
correct places.
Suggested A3 fold
The A3 sheet should be folded in half right to left to form an A4 sized block. The top folded sheet is then
folded back over itself, again in half, to form a pull out finish. The resultant fold produces a block one page
thick on the left edge and three pages thick on the right side.
The A3 page is then inserted and bound on single sheet left hand edge.
-
ISAMBARDIA MARKET RESEARCH REPORT
iv | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Table of Contents
INTRODUCTION 1
EXECUTIVE SUMMARY 2
PART 1 DEMOGRAPHIC STUDY 5
DEMOGRAPHIC OVERVIEW 7
A1. POPULATION BREAKDOWN 8
A2. DENSITY AND DISTRIBUTION 11
A3. DEMOGRAPHIC TRENDS 13
Organic Growth: 13
Migration Patterns: 14
A4. POPULATION PROJECTIONS 15
ECONOMIC TRENDS 17
B1. ECONOMIC GROWTH PATTERNS 18
EXPATRIATE FOCUS 21
C1. NATIONALITIES 22
C2. COMMERCIAL INDICATORS 23
C3. GOVERNMENT POLICY 24
EDUCATION AND DEMOGRAPHY 25
D1. OVERVIEW OF EDUCATION SYSTEM 26
D2. CHILD POPULATION 27
D3. EDUCATION DEVELOPMENTS 29
PART 2 INTERNATIONAL SCHOOLS MARKET RESEARCH 31
THE GLOBAL MARKET 33
E1. OVERVIEW OF THE GLOBAL MARKET 36
E2. GLOBAL INTERNATIONAL SCHOOLS MARKET: RECENT AND PROJECTED GROWTH 38
E3. OVERVIEW OF ASIA 39
ANALYSIS OF THE INTERNATIONAL SCHOOLS MARKET 41
F1. OVERVIEW OF THE ISAMBARDIAN INTERNATIONAL SCHOOLS MARKET 42
F2. MARKET BREAKDOWN 46
F3. AGE RANGE: FURTHER ANALYSIS 48
F4. CURRICULUM 52
F5. EXAMINATIONS 53
F6. MEMBERSHIP OF SCHOOL GROUPS 54
F7. MEMBERSHIP OF ASSOCIATIONS 55
F8. GOVERNMENT POLICY 56
ANALYSIS OF THE PREMIUM INTERNATIONAL SCHOOLS MARKET 57
INTRODUCTION 58
G1. STUDENT NATIONALITIES 59
G2. STAFF NATIONALITIES 60
G3. FINANCE: SALARIES AND FEES 61
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | v
G4. STAFF BENEFITS 63
G5. STAFF TURNOVER 64
G6. SCHOOL FACILITIES 65
G7. SCHOOL STATUS 66
PART 3 DEMAND ANALYSIS 71
DEVELOPMENT OF THE MARKET 73
H1. GROWTH TRENDS: SCHOOLS, ENROLMENT AND FEES 74
CAPACITY ANALYSIS 77
I1. ENROLMENT AND CURRENT CAPACITY 78
I2. WAITING LISTS 80
FUTURE DEVELOPMENTS 81
J1. FUTURE SCHOOLS 82
J2. MARKET OUTLOOK 83
CONCLUSION 84
LIST OF FIGURES 85
LIST OF TABLES 86
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 1
Introduction
This report has been produced by ISC Research Ltd (ISCR).
The report provides an analysis of:
The demography
The international schools market
Please note:
1. All information has been reported as accurately as possible from the information
available at the time.
2. Information from external sources has been referenced and credited.
-
ISAMBARDIA MARKET RESEARCH REPORT
2 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Executive Summary
This summary outlines the characteristics of the international schools market and the
demographic which are important in making a commercial assessment of the market in
Isambardia.
Global overview of the international schools market
The number of English-medium schools has more than doubled in the last 10 years to reach
the present total of 6,534. The number of students has increased from almost 1 million to a
current total of 3.3 million and the number of teaching staff has risen to 307,745. Between
2000 and 2013 the market value in terms of annual fee income grew from $4.9 billion to just
over $33 billion. By 2023 the market is forecast to grow to over 11,000 schools, 6.3 million
students, and 537,000 staff, with an annual fee income of almost $60 billion. In the year to
January 2013 the overall number of international schools had grown by 6.6% and the number
of students grew by 8.3%.
Overview of the Isambardia market
There are 100 international schools in Isambardia employing 7,300 members of teaching staff
and educating 80,000 students. The international school sector is very UK-oriented with 62
schools (62%) providing a UK orientation, i.e. they offer UK curricula and examinations. 47%
of schools provide an international orientation and 19% provide an international baccalaureate
orientation. 47 of Isambardias international schools are in the capital, Yetisberg and 21 are in
Downtown. The number of students at schools in Yetisberg (25,186) equates to 31% of all
students at Isambardias international schools. Downtown currently has 16,583 (21%).
The Ministry of Education and Truth has outlined its ambition to turn Downtown into a
regional centre of educational excellence and the city is expected to receive substantial public
sector investment alongside private investment to set up new international schools. It is
reported that the Asian School Development Group assess Downtown as a rival to Qatar
and Abu Dhabi as the most exciting prospect for international schooling opportunities.
ISC identifies premium international schools as international schools which (a) have been
accredited by a recognised body, (b) are members of a regional association and (c) are
authorised by a recognised examination board (if they have a secondary phase). There are 32
premium international schools in Isambardia, these schools provide tuition for 28,000
students and employ 2,485 teaching staff.
The predominant nationalities of students at premium schools are Isambardian (31% of the
student body) and British (26%). Among teaching staff Isambardian (36%) and British (25%)
are the most common. Based on data from all 27 premium schools the average lower fees are
$31,046 while at the higher end the average fees are $44,629 per annum.
Within a group of 26 premium schools for which ISC has capacity data, the total capacity is
24,380 student places, of which 23,150 are taken up by students; i.e. 95% of capacity is filled.
In Yetisberg the capacity is 13,050 and the enrolment is 12,923, equating to 99% of capacity.
Twelve of Isambardias premium schools have student enrolment which is more than 95% of
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 3
their capacity and eleven of these schools have waiting lists for admissions at primary and/or
secondary level. Data from 28 premium schools show that 36% have waiting lists at both
primary and secondary levels, 11% have waiting lists at secondary level, 25% have waiting lists
at primary level and 28% have no waiting lists.
Demographic factors underpinning the market
Isambardia, officially known as the Peoples Socialist Kingdom of Isambardia, borders India,
Pakistan and China. It has a slowly growing population recorded in its 2010 census at
28.1million. The economy is ranked in the world top 20 and is continuing to grow at an
average of 6% per annum and average per capita income is just over $47,000, though the
highest quintile earns nearly four times this figure; the currency is the Isambardian Krugerrand
(IKR). As of 2011 there were 3.2 million foreign workers in the country and this number
continues to rise year on year, almost 10% of this figure are British citizens.
The Ministry of Education and Truth is responsible for all education in Isambardia. It is
common practice in Isambardia for children to receive private education in conjunction with
attending state schools, and substantial incentives are offered to families to encourage
educational excellence. In 2011 91.3% of all children received private tuition, the average
expenditure per student, per month recorded $412 in 2011. Investment by several major
multinational companies in Isambardia, particularly around its capital city Yetisberg, has seen
families from the west relocate large numbers of staff to the country and the provision of
international schools has expanded to meet this need.
Growth and demand: the outlook for the market in Isambardia
Demand for places at international schools in Isambardia is expected to continue following
the trend established over recent years. The number of students at international schools in
Isambardia has grown from 16,500 in 2000 to 80,000, an increase of almost 484% while the
number of schools has grown from 21 in 2000 to its current figure of 100 schools, an
expansion of nearly 476%. This growth is largely a result of the continuing development of
the lucrative yeti farming market and the burgeoning Americranium industry but also due to
the governments stated aim of making it easier for businesses in Isambardia to recruit highly
skilled expatriates.
In Yetisberg, which is the major centre of international school education in Isambardia, there
is very little spare capacity at premium schools. The two schools known to be opening there
within the next year will add 2,100 places to current capacity; this amounts to 8% of premium
school places in Yetisberg. At the current rate of growth in demand, this extra capacity will
be saturated within two years.
Throughout the Isambardia 95% of capacity at premium international schools is filled. When
the additional 8% of current capacity is released by the new schools, current enrolment will
represent about 87% of new capacity. However, at the current rate of growth in demand,
that unfilled capacity will be filled within three years.
The strength of Isambardias agriculture and mining sectors and the expanding requirement
for highly skilled expatriates in these, and other, sectors will drive growth in demand for
places at international schools in Isambardia. Furthermore the demand for international
-
ISAMBARDIA MARKET RESEARCH REPORT
4 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
school places from the native population will increase as it becomes wealthier and develops
higher educational expectations.
Conclusion
Continued economic growth, especially in the mining and agriculture sectors, is drawing many
highly skilled workers to Isambardia. This, coupled with a strong domestic appetite for private
education, has led to a high demand for places at international schools and a rapidly expanding
market. There are currently 100 international schools in Isambardia with 7,300 members of
teaching staff and 80,000 students. The number of schools has increased by 484% since 2000
and the number of students has grown by 476%.
In response to, and in anticipation of, continued growth in Isambardias international schools
market, several premium schools are due to open this year and in 2014. This indicates a high
level of confidence in the future of the market in Isambardia.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 5
PART 1
Demographic Study
Isambardia is made up of 8 districts. The country has a population of 28.1 million people, 30%
of whom live in Yetisberg and around 18% of the population live in Downtown, the countrys
second largest city.
This part includes the following sections:
A. Demographic Overview
B. Economic Trends
C. Expatriate Focus
D. Demography and Education
-
ISAMBARDIA MARKET RESEARCH REPORT
6 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 7
Section A
Demographic Overview
-
ISAMBARDIA MARKET RESEARCH REPORT
8 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
A1. Population Breakdown
The 2010 census recorded Isambardias population at 28.1 million people ranking it the 45th
most populated country in the world. This represents a population growth of almost 4% per
year since the last census and takes into account an increasing number of migrants entering
the country for employment.
Due to a steadily declining fertility rate which reached 1.9 births per woman in 2010,
Isambardia has seen a reduction in the proportion of its child population. The average age
rose from 22.2 in 1960 to 33.3 in 2000. There are around 3.2 million international migrants
residing in the country making up 11% of the total population.
The population pyramids on the following page illustrate the percentage share of the
population held by each five year age group and gender and the development that has
occurred within the population structure since 1990.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 9
Figure 1 - The Population Structure of Isambardia 1990, 2000 & 2010
2010
2000
1990
0-4
10-14
20-24
30-34
40-44
50-54
60-64
70-74
0-4
10-14
20-24
30-34
40-44
50-54
60-64
70-74
0-4
10-14
20-24
30-34
40-44
50-54
60-64
70-74
Male Female
-
ISAMBARDIA MARKET RESEARCH REPORT
10 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Comments:
i. Isambardia is showing the early signs of an ageing population. The base of the pyramid
in 2010 is much narrower than that representing the population in 2000.
ii. The percentage of the population aged 14 years and below decreased from 46% of the
total in 1990 to 34% in 2010; this trend can largely be attributed to the declining
fertility rate.
iii. The proportion of the population aged over 65 has risen from 2% of the total
population in 1990 to 10% in 2010.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 11
A2. Density and Distribution
Almost half of Isambardias population live in the two largest cities: Yetisberg and Downtown
resulting in an uneven distribution across the country.
The overall population density of Isambardia is 134/km2. Yetisberg by contrast is home to
30% of the population and is the countrys most densely populated area measuring 6,509/km2.
-
ISAMBARDIA MARKET RESEARCH REPORT
12 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Population Density and Distribution Map
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 13
A3. Demographic Trends
Organic Growth:
Over the last 20 years Isambardias population has been affected by a decline in the fertility
rate, having fallen from 3.2 births per woman in 1990 down to an all-time low of 1.9 births
per woman in 2012.
Figure 2 - Total Fertility Rate, Isambardia 1970 2010
Socio-economic developments linked to these demographic changes include a rise in educated
women, a rise in GDP per capita income and a falling mortality rate.
In recent years, Isambardia has witnessed an increased number of women in the labour force.
There has been a marked increase in the average age of first marriage for women, rising from
23.3 to 26.6 between 1994 and 2010. The number of women participating in the labour force
is ever increasing and many women are prioritising career development over marrying young
and having large families.
-
ISAMBARDIA MARKET RESEARCH REPORT
14 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Migration Patterns:
The 2010 census stated that there were 3.2 million foreign residents living in Isambardia,
however, no further detail is given. Exact statistics regarding the origin of migrants residing in
Isambardia is uncertain due to the absence of recent publicly available data.
Isambardias net migration recorded a positive figure at the end of 2010. With government
plans to attract foreign workers, the number of expatriates in Isambardia is expected to
increase.
Figure 3 - Net migration 1960 2010
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 15
A4. Population Projections
Isambardias population is predicted to continue increasing over the next 10 years.
A report released by the Isambardian Ministry of Compilations and Manifests stated that the
population was projected to reach 35 million by 2020. These predictions are illustrated in the
chart below.
Figure 4 - Population projections 2011 2020
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Figure 5 - Population Projections by Age, 2010 - 2050
2010 2030 2050
Popula
tion (%
)
60+
15-59
0-14
-
ISAMBARDIA MARKET RESEARCH REPORT
16 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
The population will continue to age and within 40 years the population of those aged between
0 and 14 could drop below 25% of the total. Even the most conservative estimates see the
proportion of the child population falling 4% from the current figure of 34%.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 17
Section B
Economic Trends
-
ISAMBARDIA MARKET RESEARCH REPORT
18 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
B1. Economic Growth Patterns
During the last 10 years Isambardias economy has grown substantially. Isambardias economic
record had been built on a foundation of coal mining and yeti farming and until 2002 the
economic growth of Isambardia was relatively constant. 2002 marked the discovery of
Americranium, an extremely rare earth metal which has altered the future economic outlook
for the country. GDP soared moving the country into the worlds top 20 largest economies.
Coal mining and yeti farming are still the largest sectors in terms of employment but the
Americranium industry is the largest in terms of revenue. In 2012 Isambardia had the 13th
largest economy in the world and one of the largest in Asia by purchasing power parity with a
GDP of IKR$223.4 billion.
Isambardia is ranked as a middle-income country by the Organisation for Economic Co-
operation and Development (OECD). The country recovered well from the 1997 economic
crisis and achieved an average GDP growth of over 5% per year. In 2010 Gross Domestic
Product (GDP) grew 12.2%, bouncing back after the recession in 2009 when GDP growth
plummeted to 6% and has since soared to reach a record high of 12.6% in 2012.
Figure 6 Gross Domestic Product Growth Rate in Isambardia, 2002 2011
According to the Asian Development Outlook 2012, Isambardias economic growth is unlikely
to be affected by the weakening global economy because of growing demand for
Americranium and continued rising prices for the metal. Economic development may also
suffer from an increased dependency ratio as the population continues to age. The
dependency ratio is the number of people too old or too young to work divided by the
number of people of working age (15-64). A higher ratio is not favourable to economic
growth as the more dependants there are, the more money must be spent on supporting
them. Attracting expatriates to the population will help to lower this ratio and increase
economic development.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 19
Despite the positive economic growth rate, the country has developed a high level of income
disparity between the rich and poor. Income disparity is measured by the difference between
the highest and lowest income groups. On this measure, Isambardia ranks as the 12th highest
globally according to the World Bank with a gini coefficient of 52.1 (where 100 equals perfect
inequality and 0 equals perfect equality). This has occurred as a result of the involvement of a
proportion of the working population in mining and export of Americranium reserves.
Figure 7 - Mean monthly gross household income of the top 20%, middle 40%
and bottom 40% of households in Isambardia, 1990-2010
Bottom 40% Middle 40% Top 20%
Month
ly H
ouse
hold
Incom
e (
IKR
)
Household Income Group
1990
2000
2010
The average monthly household income in the middle 40% of earners in 2010 was IKR 8,800.
For the top 20% of incomes the average was 14,500 IKR per month
Unemployment in Isambardia stands at 1.7% largely due to a large number of public work
projects.
-
ISAMBARDIA MARKET RESEARCH REPORT
20 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 21
Section C
Expatriate Focus
-
ISAMBARDIA MARKET RESEARCH REPORT
22 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
C1. Nationalities
The Isambardian government has limited publicly available statistics regarding immigration and
expatriates. A report released by the Ministry of Compilations and Manifests in 2010 states
that foreign workers made up around 11% of the countrys population in the same year. This
figure had been steadily rising for the previous 5 years. No official breakdown regarding the
nationalities of Isambardias foreign population has been given, however estimates suggest that
around 10% of expatriates originate from the United Kingdom.
The graph below shows the national and non-national population within each region of the
country. The largest concentration of expatriates are in Yetisberg, Downtown and Heetra.
Figure 8 - Nationals and Non-nationals in Each Region
0% 20% 40% 60% 80% 100%
Mid-Town
Ongoa
Lavith
Heston
Judia
Heetra
Downtown
Yetisberg Nationals
Non-Nationals
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 23
C2. Commercial Indicators
Since the discovery of Americranium in 2002, the Isambardian government has implemented
programmes to attract foreign investment and skilled foreign workers in a bid to boost the
economy and to become firmly established as a leading producer of precious metals.
Alongside plans to boost the countrys economy, the government plans to develop
international education in the country. The Ministry for Education and Truths Ten Year
Strategy describes its intention to attract 150,000 international students by 2020. In
establishing Isambardia, and in particular Downtown, as a centre for world class education it
is likely that there will be an upward trend in the countrys skilled labour force. As well as
educating Isambardian citizens to the highest standard, expatriate skilled workers are more
likely to be attracted to Isambardia if they are confident in the quality of international
education provision in the country.
The rapid growth of the mining sector has spawned rapid growth in economic activities which
are allied to the mining sector, notably in precision engineering, corporate finance and legal
services. In the past few years these sectors have been responsible for recruitment of a
significant proportion of the countrys expatriate workforce.
-
ISAMBARDIA MARKET RESEARCH REPORT
24 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
C3. Government Policy
Isambardia issues two types of work visa:
Employment visa this applies to investors, skilled workers and professionals working
for up to ten years.
Temporary employment visa this visa is intended for foreign nationals intending on
working for up to three years, moving to the country without any dependants.
In recent years, in a bid to boost global competitiveness, the Isambardian government has
made it noticeably easier for expatriates to obtain a visa. This has developed from a need to
bring in particular expertise in order for the economy to thrive.
Expatriates entering Isambardia on a ten year Employment visa are entitled to bring with them
their spouse and any dependants.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 25
Section D
Education and Demography
-
ISAMBARDIA MARKET RESEARCH REPORT
26 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
D1. Overview of Education System
Demography and demographic changes have huge significance for any country. Demography
is clearly linked to social and economic trends; demographic changes have a clear effect on
economic production. The impact can be huge; worldwide, the combined impacts of
demographic change have accounted for approximately 20% of per capita growth impact with
larger shares in Asia and Europe.
In education, demographic changes relate to the size and composition of the student
population and the age structure and composition of academic teaching staff.
Education in Isambardia up to tertiary level is governed by the Ministry of Education and
Truth (MOET). The Isambardian government provides free primary and secondary education
to all citizens (11 years) of which it is compulsory to complete a minimum of 6 years.
Private education is available in Isambardia and has become increasingly prevalent since 2006
when the government instigated plans to develop the quality of education in the country.
Isambardia become host to many international education institutions in early 2007 and since
then the market has grown substantially. International education is very popular among
Isambardian citizens.
The Ministry for Education and Truth's Ten Year Strategy is designed to increase the number
of western education institutions; Isambardia will become a regional education centre that
aims to result in a highly talented work force and a thriving economy.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 27
D2. Child Population
The United Nations Department of Economic and Social Affairs stated that in 2010 9.4 million
Isambardians were under 15. This number as a percentage of the population has been steadily
decreasing and this trend is expected to continue. Although the percentage is falling, in terms
of absolute numbers the child population is beginning to plateau after several decades of
growth as shown in figure 10.
Figure 9 - Child Population as a proportion of total population
Figure 10 - Child Population in absolute numbers
Projected Historic
Historic Projected
Current figure:
34%
Current figure:
9.4 million
-
ISAMBARDIA MARKET RESEARCH REPORT
28 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Participation in education is high in Isambardia having been recorded at 99% in a 2011 survey.
These statistics comprise all schools governed by the Ministry of Education and Truth in
Isambardia including foreign-owned international schools.
Figure 11 - Enrolment in Isambardian National Schools
2010 2011 2012
Secondary
Primary
Given that Isambardias education participation rate is nearing 100%; the demography of the
country is likely to affect the number of student enrolments. The school enrolment figures
should closely match the trends of the child population. This graph illustrates a small decline
in national school enrolments between 2010 and 2012.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 29
D3. Education Developments
As part of the Ministry for Education and Truth's Ten Year Strategy the government has set in
place a goal to Intensify Internationalisation. The Ten Year Strategy describes the
governments aim to attract 150,000 international students by 2020. The country has
partnered with many international education institutions in an effort to boost its knowledge
base and attract foreign talent. The government aims to host campuses for international
education institutions at all levels.
-
MARKET RESEARCH REPORT
30 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH DECEMBER 2012 Page | 31
PART 2
International Schools Market
Research
This report focuses on English-medium international schools. ISC defines an English-medium
international school as one which delivers a curriculum to any combination of infant, primary
or secondary students, wholly or partly in English outside an English-speaking country. There
are, of course, exceptions, for example, American schools in the UK, British schools in
America and also schools in countries such as India and Pakistan where English is one of the
official languages.
This part includes the following sections:
E. Overview of the Global International Schools Market
F. Analysis of the International Schools Market in Isambardia
G. Analysis of the Premium International Schools Market in Isambardia
-
MARKET RESEARCH REPORT
32 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH DECEMBER 2012 Page | 33
Section E
The Global Market
-
MARKET RESEARCH REPORT
34 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH DECEMBER 2012 Page | 35
Overview of the Global Market
6,400 English-medium schools
300,000 teaching staff
3.2 Million students
Annual fee income of
$33.4 Billion
Globally...
-
ISAMBARDIA MARKET RESEARCH REPORT
36 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
E1. Overview of the Global Market
Market Development
The number of English-medium schools has more than doubled in the last 10 years to reach
the present total of 6,401. The number of students has increased from just fewer than 1
million to a current total of 3.2 million and the number of teaching staff has risen to almost
300,000.
By January 2013 the overall number of international schools had grown by 6.6% and the
number of students grew by 8.3% since January 2012.
Between 2000 and 2013 the market value in terms of annual fee income grew from $4.9
billion to just over $33 billion. By 2023 the market is forecast to grow to over 11,000
schools, 6.3 million students, and 537,000 staff, with an annual fee income of almost $60
billion.
Determinants of Growth
In general terms, demand for places at English-medium schools has been shaped by fast
growing economies, increasing population and income, mobility of labour, a stronger focus
on the benefits of education and the increasing dominance of English as the language of
business. These factors have caused an increase in the number of families who recognise the
benefits of an English-medium private education and have the means to pay for it.
In addition globalisation has created an exponential increase in the number of expatriates in
many international cities. Growth has been powered by the success of Asian economies and
the inexorable rise in demand for an English-medium education. Many countries have been
increasingly willing to encourage private education companies by lowering regulatory
barriers and creating incentives for education. They do this to satisfy demand, benefit from
the income expatriates bring, and raise standards by allowing competition.
Trends
The number of local students continues to increase, as does the number of schools that are
run for profit. ISC estimates that globally 80% of international school students are now from
local families, a complete trend reversal when compared to the last 20 years. There are also
a growing number of schools that are bilingual in one form or another.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 37
More countries want to expand their international school communities for the income they
bring and to reduce the number of their own students going abroad to be educated.
New housing communities are being planned, developed and built around the world. These
properties are being sold to the wealthy, most of whom want an English-language education
for their children although more and more also want to maintain their own language and
culture. At the heart of each of these developments are schools and many are international.
Asia, including Western Asia (the Middle East), has over half the worlds international
schools. Growth has been powered by the success of Asian economies and the rapid and
unstoppable rise in demand for and English-medium education.
Fewer countries now prevent local students from attending international schools, the major
exception is China which has the worlds largest student population at 200 million (20% of
the total). China is developing its own international schools and discouraging further
expansion of foreign owned and operated schools other than to satisfy the needs of the
expatriate community.
Many governments and cities are increasingly looking to increase the size of their
international communities. There are significant economic benefits from encouraging
international education both to bring in more expatriate and business income and to reduce
the numbers of nationals going abroad to study.
International school education is now big business. Responding to demand and government
policy, many more investors are looking for opportunities and this further drives growth:
Major development zones in many Asian countries bring international schools in
their wake.
Major residential developments for the wealthy are being built all over the world
often with English-medium schools forming part of the design.
Profit-making schools and school groups are looking for opportunities to expand.
Growth will continue and competition for the best opportunities, the best teachers and the
best students will increase.
In general terms the supply of places at good international schools is not satisfying demand
with many schools having long waiting lists. Some countries like Hong Kong and Switzerland
have a chronic shortage of places with serious consequences for the business sector.
Over the last two years there is much evidence that existing schools are increasing capacity
as fast as possible. The number of new schools is increasing by 6.7% a year but the number
of students by 8.3%.
-
ISAMBARDIA MARKET RESEARCH REPORT
38 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
E2. Global International Schools
Market: Recent and Projected Growth
Figure 12 - Recent and Projected Growth of the Global International Schools Market
Schools Staff
Students Fee Income (USD)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2000 2010 2012 2013 2018 2023
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2000 2010 2012 2013 2018 2023
0
100,000
200,000
300,000
400,000
500,000
600,000
2000 2010 2012 2013 2018 2023
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2000 2010 2012 2013 2018 2023
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 39
E3. Overview of Asia
Asia has 54% of the total number of schools and 58% of the total number of students.
Figure 13 - Asian Countries with more than 40 International Schools
Figure 14 - Students in Asian Countries with more than 40 International
Schools
-
ISAMBARDIA MARKET RESEARCH REPORT
40 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 41
Section F
Analysis of the International
Schools Market
-
ISAMBARDIA MARKET RESEARCH REPORT
42 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
F1. Overview of the Isambardian
International Schools Market
The following table demonstrates the scale of the international school market in Isambardia
as measured by the total numbers of schools, students and teaching staff.
No. of schools No. of students No. of staff
100 80,000 7,300
There are 100 international schools in Isambardia, with 7,300 members of teaching staff and
80,000 students. Data collected from these schools form the basis of the information
presented in this section of the report. Some aspects of ISCs analysis of these schools
focus on schools in the two largest cities, Yetisberg and Downtown. These two regions
encompass 68 of Isambardias international schools.
ISC classifies 32 of Isambardias 100 international schools as premium schools (defined at
the start of Section G). ISC gathers additional data from these schools, mainly through
school visits, and the information presented in Section G is based on ISCs analysis of
premium school data.
The map on the following page shows the distribution of international schools throughout
Isambardia. (Map not included in sample report)
Charts immediately following the maps show the numbers of schools, students and teaching
staff in these three areas of Isambardia.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 43
Insert International School Locations in
Isambardia map here
(Maps not included in sample report)
-
ISAMBARDIA MARKET RESEARCH REPORT
44 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 45
Figure 15 - Number of Schools, Students and Teaching Staff in International
Schools in Yetisberg and Downtown
Schools
Students
Teachers
47
21
Yetisberg Downtown
25,186
16,583
Yetisberg Downtown
2,494
1,431
Yetisberg Downtown
-
ISAMBARDIA MARKET RESEARCH REPORT
46 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
F2. Market Breakdown Figure 16 - Number of Schools by Size, Age Range Offered and Orientation
Size
0-99
11
100-249
18
250-499
26
500-999
38
1,000+
7
Age Range
0-5
11
0-11
22
0-16
140-18
26
5-16
4
5-18
2
11-16
6
11-18
8
Orientation
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 47
Comments:
i. ISC classifies schools by their orientations, indicating the nature of the curricula
and examinations offered.
ii. Many schools offer more than one orientation. For example, many schools offering
a UK orientation also offer an international orientation. This means that the total
number of schools in the Orientation chart is more than the total number of
schools in Isambardia.
iii. 62 schools (62% of the total) offer a UK orientation, making this the most
prevalent orientation among Isambardian schools.
iv. 47 schools (47% of the total) offer an international orientation.
v. 19 schools (19%) offer an international baccalaureate orientation.
vi. A US orientation is offered by only 8% of schools.
-
ISAMBARDIA MARKET RESEARCH REPORT
48 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
F3. Age Range: further analysis
The charts below illustrate the number of schools throughout Isambardia offering tuition at
each age range (the same data as presented in a pie chart two pages previously) and the
number of students enrolled at each type of school.
Figure 17 - The number of schools and students at schools
offering each age range
Schools
11
22
14
26
7
4
2
6
8
0-5 0-11 0-16 0-18 5-11 5-16 5-18 11-16 11-18
Students
5,892
11,94612,885
24,297
6,6324,956
1,958
4,720
6,714
0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 49
Comments:
i. Almost three quarters (73%) of Isambardias schools offer tuition to pre-
school/kindergarten children.
ii. Nearly a third (30.4%) of students are taught at schools which offer tuition to
the entire 0 - 18 age range.
iii. There are no schools which teach only the 16-18 age range.
-
ISAMBARDIA MARKET RESEARCH REPORT
50 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
The following tables and charts show (on this page) the number of schools that teach each
age range within Yetisberg and Downtown and (on the next page) the number of students
being taught at those schools.
Figure 18 - The number of schools offering each age range by city
City 0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18
Yetisberg 5 9 7 14 3 2 1 3 3
Downtown 2 3 3 6 2 1 1 1 2
Comments:
i. There are 68 schools (68% of all schools in Isambardia) in these two cities.
ii. These schools broadly reflect the national picture in terms of the numbers of
schools teaching each age range.
0
5
10
15
20
25
0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18
Num
ber
of Sc
hools
Yetisberg Downtown
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 51
Figure 19 - The number of students at schools offering each range by region
Comments:
i. Yetisberg provides tuition to 25,186 international school students, 31% of
Isambardias total.
ii. The number of students taught at 0-18 schools in Yetisberg is 10,176. This equates
to 40% of the total number of students in Yetisberg and 13% of all students in
Isambardia.
iii. Downtown accounts for 16,583 international school students, about 21% of
Isambardias total.
iv. The number of students taught at 0-18 schools in Downtown is 5,930. This
equates to 36% of the total number of students in Yetisberg and 7% of all students
in Isambardia
0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18
Yetisberg Downtown
City 0 - 5 0 - 11 0 - 16 0 - 18 5 - 11 5 - 16 5 - 18 11 - 16 11 - 18
Yetisberg 743 2,034 4,287 10,176 807 1,428 1,042 2,110 2,559
Downtown 461 927 2,278 5,930 1,386 973 1,346 900 2,382
-
ISAMBARDIA MARKET RESEARCH REPORT
52 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
F4. Curriculum
Figure 20 - Schools offering each curriculum
Note: This chart is restricted to curricula which are offered by more than one school; it omits the 7 other curricula which are offered by only one school.
Figure 21 - Schools offering each curriculum by city
Note: This chart shows the numbers of schools offering the 7 most prevalent curricula in the two main cities.
22
17
12
9
6
4 3
12
7
5 4
2 2 2
UK IB BI Nat US PYP MYP
Yetisberg Downtown
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 53
F5. Examinations
Figure 22 - Schools offering each examination
Note: This chart is restricted to examinations which are offered by more than one school.
Figure 23 - Schools offering each examination by city
Note: This chart shows schools in the two main cities offering the 6 most prevalent examinations.
14
7 6
9
3 2
5
3 2
5
2 2
IBDP SAT IGCSE AP GCE A GCE AS
Yetisberg Downtown
-
ISAMBARDIA MARKET RESEARCH REPORT
54 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
F6. Membership of School Groups
The following table shows the number of schools which are members of the listed groups
and the number of students enrolled at those schools.
Table 1 - Membership of School Groups
Comments:
i. 33% of Isambardias international schools are members of groups, as listed
above.
ii. 28,611 students (36% of Isambardias international school students) are
enrolled at schools which are members of groups.
Group Schools Students
Narnia Foundation 8 7,226
FSB Group 6 5,219
Baskerville Group 5 4,371
ACVL Group 4 3,386
MTR International Schools 3 2,593
Sambung Foundation 3 2,538
GISG 2 1,682
KVM Group of Schools 1 828
Brock School Network 1 768
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 55
F7. Membership of Associations
The following table shows the number of schools which are members of the listed
associations and the number of students enrolled at those schools.
Table 2 - Membership of Associations
Association Schools Students
BSME 9 7,094
AIMS 7 5,562
EARCOS 6 4,833
FOBISSEA 5 3,948
ECIS 3 2,471
NEASC 3 2,398
AAIE 3 2,348
COBIS 3 2,240
SGIS 2 2,012
MSACS 2 1,784
NAIS 2 1,417
NEASC 2 1,410
AdvancED 1 734
Comments:
i. The data above come from a group of 34 schools which are members of
associations. Some schools are members of more than one association, which
is why the total of the numbers in the schools column is 48, not 34.
ii. 38,251 students (38% of Isambardias international school students) are
enrolled at schools which are members of associations.
-
ISAMBARDIA MARKET RESEARCH REPORT
56 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
F8. Government Policy
The government has introduced measures which will reduce the administrative burden of
recruiting foreign workers, with the intention of facilitating the employment of highly skilled
expatriates by local companies. These measures were put into place in late 2012 and are
expected to have an immediate effect on recruitment.
The government has relaxed the planning laws with regard to development of new schools,
including international schools. For example, applications to develop schools on sites which
were not previously used for education will benefit from expedited approval. Given the
stated intention to attract 150,000 international students by the year 2020, education policy
is likely to be favourable to international schools, as well as to foreign universities and other
educational institutions.
The introduction of a faster licensing system for new mines in 2011 has already had a
positive impact on the development of new mines. This has been reflected in a surge in new
mining start-ups and in the associated recruitment of skilled staff during the past year.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 57
Section G
Analysis of the Premium
International Schools Market
-
ISAMBARDIA MARKET RESEARCH REPORT
58 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Introduction
ISC classifies 32 of Isambardias 100 international schools as premium schools. These are
defined as international schools which:
(a) have been accredited by a recognised body;
(b) are members of a recognised regional association; and
(c) are authorised by a recognised examination board (if they have a secondary phase).
ISC gathers additional data from premium international schools, mostly through school
visits. This section of the report focuses on the 32 premium international schools in
Isambardia and the 28,000 students and 2,485 teaching staff at those schools.
Maps showing the details and locations of the premium schools in Yetisberg and Downtown
can be found at the end of this section.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 59
G1. Student nationalities
The chart below illustrates the most prevalent student nationalities at premium
international; schools in Isambardia and the percentage of the student body which was
represented by each of these nationalities. The data shown is based on the nationalities of
25,260 students at 21 premium schools.
Figure 24 - Student Nationalities
Comments:
i. The prevalent nationalities at 21 premium international schools in Isambardia are
Isambardian, British, American, Indonesian, Australian, Thai and Swiss.
ii. These 7 nationalities account for 98.4% of total enrolment. The remaining
nationalities include Vietnamese, Chinese, French, Indian and Russian students.
None of these nationalities account for more than 0.5% of the population of
students which has been analysed here.
iii. Local Isambardians account for 31.5% of students at these schools.
-
ISAMBARDIA MARKET RESEARCH REPORT
60 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
G2. Staff Nationalities
The data shown in the chart below illustrates the nationalities of 1,329 staff at 18 premium
schools in Isambardia.
Figure 25- Staff Nationalities
Comments:
i. 36% of staff at 23 premium schools in Isambardia are local.
ii. UK staff account for 25% of staff at these schools.
iii. Americans and Canadians together account for 19%.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 61
G3. Finance: Salaries and Fees
Salaries:
The table below shows the lower and upper salaries paid to teaching staff at 14 schools.
Fees and other charges at premium schools are shown on the three following pages.
Figure 26 - Annual lower and upper salaries at premium schools
Comments:
i. Lower salaries are in the range 24,000 - 160,000 IKR, with an average of 76,475.
ii. Upper salaries are in the range 38,000 - 230,000 IKR, with an average of 127,932.
-
ISAMBARDIA MARKET RESEARCH REPORT
62 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Fees:
Table 3 - Annual School Fees at 27 premium schools
School Lower fee
(IKR)
Upper fee
(IKR)
Arbuckles School 12,800 18,334
Bally-Hai International School 24,372 53,586
British School of Isambardia 51,877 62,391
Christian School of Isambardia 43,905 49,822
David Backham School 33,774 41,296
Donut International School 13,544 38,700
Downtown All Saints School 37,603 46,288
Fatboy International School 10,140 33,810
Fullwood College 27,223 37,621
Garfunkel Academy 40,807 52,396
International School of Isambardia 61,285 68,700
Kafka International School 37,905 37,905
Melksham International School 56,760 76,352
Middle Earth Initernational School 38,415 41,475
Millstone International Academy 12,604 26,400
Monopoly Christian School 51,855 62,220
Nebula College 33,969 61,388
Nemesis College of Isambardia 27,750 45,450
Nirvana Primary School 33,542 36,230
Nirvana Secondary School 38,492 53,001
Ratzinger College 12,820 52,279
Scrabble International School 13,600 29,100
Strawberry Fields College 9,870 18,600
Terenbaum Park College 12,761 27,889
Tsarovich International School 9,577 26,400
Yetisberg Girls' College 48,338 57,521
Velociraptor Academy 42,650 49,833
Comments:
i. The average lower fee is 31,046 IKR and the average upper fee: 44,629 IKR
ii. The lower fees range from 9,577 to 61,285 IKR
iii. The upper fees range from 18,334 to 76,352 IKR
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 63
G4. Staff Benefits
ISC collects information on the benefits provided to teaching staff in addition to their basic
salaries. This information is summarised in the following chart.
Figure 27 - Schools offering staff benefits
Note: ISC does not currently have information regarding the quantification of these benefits.
-
ISAMBARDIA MARKET RESEARCH REPORT
64 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
G5. Staff Turnover
The charts on this page demonstrate the extent of staff turnover in terms of:
(a) How long most teachers stay at the school (less than 3 years, 3 to 5 years or
more than 5 years (b) The percentage of staff who leave the school each year
Figure 28 - Typical length of stay
4
12
7
0
2
4
6
8
10
12
14
< 3 years 3 - 5 years > 5 years
No. of
Schools
Note: This data represents 23 premium international schools in Isambardia.
Figure 29 - Percentage of staff that leave each year
4
3
4
7
2
4
0
1
2
3
4
5
6
7
8
< 5% 5% 7.5% 10% 15% 20%
No. of
Schools
Note: This data represents 24 premium international schools in Isambardia.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 65
G6. School Facilities
Figure 30 - Number of school offering each of the listed facilities
1819
10
3130
28
24
0
5
10
15
20
25
30
35
No
. o
f Sch
oo
ls
-
ISAMBARDIA MARKET RESEARCH REPORT
66 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
G7. School Status
Figure 31 - Legal Status
Note: This chart shows the legal status of 32 premium schools.
Figure 32 - Profit Status
Note: This chart illustrates the profit status of 33 premium international schools.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 67
Insert International School Locations in
Yetisberg map here
(Maps not included in sample report)
-
ISAMBARDIA MARKET RESEARCH REPORT
68 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 69
Insert International School Locations in
Downtown map here
(Maps not included in sample report)
-
ISAMBARDIA MARKET RESEARCH REPORT
70 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 71
PART 3
Demand Analysis
This section addresses the factors which affect capacity and demand in the international
schools market. Recent market developments are outlined, current enrolment and capacity
are examined and future developments are described. Coupled with the demographic
trends described in Part 1, this information is used to indicate the outlook for demand in
Isambardias international schools market.
This part includes the following sections:
H. Development of the Market
I. Capacity Analysis
J. Future Developments
-
ISAMBARDIA MARKET RESEARCH REPORT
72 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 73
Section H
Development of the Market
-
ISAMBARDIA MARKET RESEARCH REPORT
74 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
H1. Growth Trends: Schools,
Enrolment and Fees
The following chart demonstrates the growth in numbers of schools at Isambardias
international schools from 2000 to 2012.
Figure 33 - Number of international schools in Isambardia 2000 2012
Note: This historic data is taken from May of each year. In May 2012 there were 97 international schools in
Isambardia. There are currently 100 international schools in Isambardia.
Comments:
i. The number of schools grew by 23% between 2009 and 2012.
ii. With further recent increases, the current number of schools (100) is 27% higher
than in 2009.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 75
The following chart demonstrates the growth in numbers of students and staff at
Isambardias international schools from 2000 to 2012.
Figure 34 - Numbers of students and staff 2000 2012
Note: This historic data is taken from May of each year.
Comments:
i. The number of students grew by 23% between 2009 and 2012.
ii. With further recent increases, current enrolment is 25% higher than in 2009.
iii. The number of teaching staff increased by 20% between 2009 and 2012.
iv. With further recent increases, staff numbers are now 22% higher than in 2009.
-
ISAMBARDIA MARKET RESEARCH REPORT
76 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
ISC has collected school fee data from over half of all international schools in Isambardia
since 2009. This information is presented in the chart below.
Figure 35 - Average school fees 2009 2012
Note: This data is not directly comparable with the premium school fee data shown in Section G3. Although the
above data include premium school fees, they also include non-premium school data, which brings down the
averages substantially.
Comments:
i. There has been a sharp upward trend in fees from 2009 to 2012:
Average lower fees Average upper fees
Change from
2009 to 2012 +35% +34%
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 77
Section I
Capacity Analysis
-
ISAMBARDIA MARKET RESEARCH REPORT
78 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
I1. Enrolment and Current Capacity
Total enrolment and capacity data for 26 premium schools are shown in the following table,
along with a calculation of enrolment as a percentage of capacity. The table also shows the
data for schools in Isambardia, the Kuala Lumpur metropolitan area and in Penang.
Table 4 - Total enrolment and capacity by region
Location
Total
enrolment
Total
capacity
% filled
Isambardia 23,150 24,380 95.0%
Yetisberg 12,923 13,050 99.0%
Downtown 8,100 8,415 96.3%
Comments:
i. This analysis covers 26% of all international schools in Isambardia and 81% of all
premium international schools in Isambardia. It covers 29% of all international
school enrolment and 83% of all premium school enrolment in Isambardia.
ii. On average, 95% of available capacity is occupied by students enrolled at the
schools in this analysis. Of the 24,380 places available at schools in this analysis,
only 1,230 places are unfilled.
iii. Occupancy at the 15 schools in the capital, Yetisberg, is higher: 99% of available
capacity is taken up.
iv. On average 96% of places at the 8 premium schools in Downtown are filled.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 79
12 of the schools in the preceding analysis are more than 95% full. These schools are listed
below.
Table 5 - Schools with more than 95% filled capacity
School Enrolment
Capacit
y % filled
British School of Isambardia 578 592 97.6%
Christian School of Isambardia 1,692 1,725 98.1%
David Backham School 1,592 1,622 98.2%
Downtown All Saints School 698 730 95.6%
Garfunkel Academy 293 300 97.7%
International School of Isambardia 1,007 1,000 100.7
%
Kafka International School 825 825 100.0
%
Melksham International School 733 760 96.4%
Nirvana Primary School 828 832 99.5%
Nirvana Secondary School 894 912 98.0%
Yetisberg Girls' College 935 930 100.5
%
Velociraptor Academy 620 643 96.4%
-
ISAMBARDIA MARKET RESEARCH REPORT
80 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
I2. Waiting Lists
Of the 12 schools that are more than 95% full, 11 have waiting lists at primary and/or
secondary level.
Illustrated below is waiting list data taken from 28 premium schools (including the 11
mentioned above) in Isambardia.
Figure 36 - Number of schools with waiting list for admissions at primary
and/or secondary level
8
7
3
10
0
2
4
6
8
10
12
None Primary Secondary Both
No. of
Schools
Comments:
i. 36% of schools have waiting lists at both primary and secondary levels
ii. 11% of schools have waiting lists at secondary level
iii. 25% of schools have waiting lists at primary level
iv. 28% of schools have no waiting lists
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 81
Section J
Future Developments
-
ISAMBARDIA MARKET RESEARCH REPORT
82 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
J1. Future Schools
Listed below are schools which are currently being constructed and due to open in 2013 or
2014.
HDRC American School, Yetisberg
Expected to open in September 2013.
Age range 5 - 16, and will ultimately have a capacity of 900.
Middle Earth College, Downtown
A British curriculum school due to open in September 2013.
It will have a capacity of 800 students aged 11 - 18, which will include 650 boarding places.
FW Nietzsche International School, Ongoa
International/IB curriculum school due to open in September 2013 in Ongoa.
It will be the Brock School Networks second school in Isambardia, with capacity for 1,200 students aged 3 to 18.
Hogwarts International School, Yetisberg
A British curriculum school due to open in January 2014.
Age range 3 - 18, with a capacity of 1,200.
Ryecatcher Academy, Downtown
An American school due to open in September 2014.
It will offer tuition to the 11 - 18 age range.
The total new capacity at these schools is 4,100, although some of this capacity will not be
available until September 2014. The additional capacity accounts for just over 5% of the
countrys current enrolment at international schools and 15% of enrolment at premium
schools. ISC does not have information on the capacity at Ryecatcher Academy.
Further new capacity will be released when the site of the old BAT International School in
Yetisberg is redeveloped. Several of the major international school groups are known to be
interested in acquiring this site, which is expected to be sold within the next few months,
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 83
J2. Market Outlook
Demand for places at international schools in Isambardia is expected to grow rapidly,
continuing the trend which has been established over the past ten years. This is largely
because of the continuing development of the Americranium industry and partly because of
the governments stated aim of making it easier for businesses in Isambardia to recruit
expatriates.
In Yetisberg, which is the major centre of international school education in Isambardia,
there is very little spare capacity at premium schools. The two schools known to be
opening there within the next year will add 2,100 places to current capacity; this amounts to
8% of premium school places in Yetisberg. At the current rate of growth in demand, this
extra capacity will be saturated within two years.
Throughout the whole of Isambardia, 95% of capacity at premium international schools is
filled. When the additional 8% of current capacity is released by the new schools, current
enrolment will represent about 87% of new capacity. However, at the current rate of
growth in demand, that unfilled capacity will be filled within three years.
The strength of Isambardias mining sector and the expanding requirement for highly skilled
expatriates in this and allied sectors of industry will drive growth in demand for places at
international schools in Isambardia. Furthermore the demand for international school
places from the native population will increase as it becomes wealthier and develops higher
educational expectations.
-
ISAMBARDIA MARKET RESEARCH REPORT
84 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
Conclusion
Isambardias economy has relied heavily on coal mining for many years. It received a
massive boost from the discovery of Americranium in 2002. GDP since then has soared
and new business sectors connected with the mining industry have grown. However the
indigenous working-age population has not grown fast enough to satisfy the demands of
these new industries for labour. In particular the supply of highly skilled workers has been
insufficient. These industries have therefore recruited a substantial number of expatriate
workers; the economy could not have grown as fast as it has without them.
As the economy continues to grow, this trend will continue. This will inevitably add to the
demand for places at international schools. Current capacity at premium international
schools is 95% filled, many schools operate waiting lists and the pipeline of schools due to
open during 2013 and 2014 will not provide enough additional capacity to meet the
expected demand in early 2016. This situation will lead to longer waiting lists at the best
schools and to fee increases which exceed inflation. It is also highly likely to lead to the
development of new schools to meet increasing demand.
In response to, and in anticipation of, continued growth in Isambardias international schools
market, several premium schools are due to open this year and in 2014. This indicates a
high level of confidence in the future of the market in Isambardia.
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 85
List of Figures
Figure 1 - The Population Structure of Isambardia 1990, 2000 & 2010 9 Figure 2 - Total Fertility Rate, Isambardia 1970 2010 13 Figure 3 - Net migration 1960 2010 14 Figure 4 - Population projections 2011 2020 15 Figure 5 - Population Projections by Age, 2010 - 2050 15 Figure 6 Gross Domestic Product Growth Rate in Isambardia, 2002 2011 18 Figure 7 - Mean monthly gross household income of the top 20%, middle 40% and
bottom 40% of households in Isambardia, 1990-2010 19 Figure 8 - Nationals and Non-nationals in Each Region 22 Figure 9 - Child Population as a proportion of total population 27 Figure 10 - Child Population in absolute numbers 27 Figure 11 - Enrolment in Isambardian National Schools 28 Figure 12 - Recent and Projected Growth of the Global International Schools Market 38 Figure 13 - Asian Countries with more than 40 International Schools 39 Figure 14 - Students in Asian Countries with more than 40 International Schools 39 Figure 15 - International Schools in South Asia 45 Figure 16 - Students at International Schools in South Asia Error! Bookmark not defined. Figure 17 - Number of Schools, Students and Teaching Staff in International Schools in
Yetisberg and Downtown 45 Figure 18 - Number of Schools by Size, Age Range Offered and Orientation 46 Figure 19 - The number of schools and students at schools offering each age range 48 Figure 20 - The number of schools offering each age range by city 50 Figure 21 - The number of students at schools offering each range by region 51 Figure 22 - Schools offering each curriculum 52 Figure 23 - Schools offering each curriculum by city 52 Figure 24 - Schools offering each examination 53 Figure 25 - Schools offering each examination by city 53 Figure 26 - Student Nationalities 59 Figure 27- Staff Nationalities 60 Figure 28 - Annual lower and upper salaries at premium schools 61 Figure 29 - Schools offering staff benefits 63 Figure 30 - Typical length of stay 64 Figure 31 - Percentage of staff that leave each year 64 Figure 32 - Number of school offering each of the listed facilities 65 Figure 33 - Legal Status 66 Figure 34 - Profit Status 66 Figure 35 - Number of international schools in Isambardia 2000 2012 74 Figure 36 - Numbers of students and staff 2000 2012 75 Figure 37 Average school fees 2009 2012 76 Figure 38 - Number of schools with waiting list for admissions at primary and/or
secondary level 80
-
ISAMBARDIA MARKET RESEARCH REPORT
86 | Page COPYRIGHT ISC RESEARCH JANUARY 2013
List of Tables
Table 1 - Membership of School Groups 54 Table 2 - Membership of Associations 55 Table 3 - Annual School Fees at 27 premium schools 62 Table 4 - Total enrolment and capacity by region 78 Table 5 - Schools with more than 95% filled capacity 79
-
ISAMBARDIA MARKET RESEARCH REPORT
COPYRIGHT ISC RESEARCH JANUARY 2013 Page | 87