Download - Issue 2 Expressive Typography
![Page 1: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/1.jpg)
TypographyExprEssivE
BY BRIDGET FAHEY
![Page 2: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/2.jpg)
BRAIN MAPPING
![Page 3: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/3.jpg)
BRAIN MAPPING
![Page 4: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/4.jpg)
On the left, there are the most effective de-signs from my sketches that I would build upon in the following set of thumbnails.
When working through the words, I focused on ‘lick’ and ‘stutter’ and experimented a
bit with ‘teehee’ before realizing that I was fo-
cusing too much on drawing forms that I
could not create solely using type.
![Page 5: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/5.jpg)
ROUGH SKETCHES
![Page 6: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/6.jpg)
REFINED SKETCHES
![Page 7: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/7.jpg)
When refining my sketches of lick, I altered the proportions of the ‘l’ and
the ‘ick’ multiple times to empha-size the tongue-like ‘L.’ The stark contrast however, detracted from
the overall word. Rather than hav-ing ‘ick’ stand straight up, I worked
with making it look like the letters were avoiding the “tongue” or be-
ing pushed to the side by it.
While it was relatively simple to determine which of the ‘lick’ rough sketches I should develop further, my initial sketches for ‘stutter’ were less successful. However when refining previous sketches, I built on the idea of the repeating t’s and s’s as well as the use of a connecting horizontal line through the image.
![Page 8: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/8.jpg)
![Page 9: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/9.jpg)
FINAL PRODUCT
LICK
By smashing the last three letters into each other, I created the appearance of them trying to avoid being licked by the ‘L.’ This, in addition to the fact that the design itself shifted right rather than centered, creates a more animated de-sign and further em-phasizes the ‘L’ push-ing the other letters.
![Page 10: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/10.jpg)
FINAL PRODUCTSTUTTER
In this piece, I used the repetition of the
‘t’ to show the stutter. By connecting the t’s
to each other, I em-phasized the idea of the sounds running
together and getting jumbled. The continu-ation of the word from
one line to the next also shows the break-ing in the word that is
created by a stutter.
![Page 11: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/11.jpg)
stut
ter
![Page 12: Issue 2 Expressive Typography](https://reader034.vdocument.in/reader034/viewer/2022042705/568cacb01a28ab186da88b66/html5/thumbnails/12.jpg)
Drake UniversityArt 051 Typography
Spring 2015