Download - J Haddock - TFG Innovation Day 2015 16x9
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by Jason Haddock
@Jason_Haddock
Thinking
SARATOGA @SaratogaSA
DESIGN
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Breaking the Glass Ceiling
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Businesses are still behaving as if they are in the Industrial Age
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The Innovation Life Cycle
Source: Roger Martin – The Design of Business
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Business Strategy
Analytical Thinking Intuitive Thinking
100% Reliability 100% Validity
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1907 1970 2000 20100%
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OthersEducationMBA
MBAMBA’s account for more than 25% of all post graduate degrees today
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Charles Saunders Pierce1839 - 1914
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Business Strategy
Analytical Thinking Intuitive Thinking
100% Reliability 100% ValidityDesign Thinking
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Wicked Problems
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Why Design Thinking?
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Design ThinkingEmpathise
Define
Ideate
Prototype
Test
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Empathise
EmpathiseActive Listening Immersion
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T-Shaped People
TDepth of Expertise
Breadth of Knowledge
Empathy Cross Discipline
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T-Shaped People
III
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T-Shaped People
TTT
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Multiple Partial Views Source: Vantage Point (Columbia Films)
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Define
Story TellingSynthesisInsights
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If I had 20 days to Solve a problemI would take 19 to define it
Albert Einstein
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Ideate
CreativityMulti-disciplinaryRadical Thinking
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Prototype
TactileRepresentativeInteractive
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Sinus Surgery Tool
Source: IDEO
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Sinus Surgery Tool
Source: IDEO
Kaiser Permanente Source: IDEO
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Test
AnalyseFeedback & LearnFurther Refine Idea
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Design ThinkingEmpathise
Define
Ideate
Prototype
Test
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There is a fundamental opportunity for business today to impact and address these social problems, this is the largest business opportunity we see.
Michael Porter @ TEDGlobal 2013