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January 18, 2012
Can food bloggers help your marketing efforts?Katie Parla
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Types of food bloggers
✤ Hobby bloggers
✤ Amateur Cooks (recipe-based bloggers)
✤ Freelance Journalists
✤ Chefs, food artisans & other food professionals
✤ Farmers & other agriculture professionals
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All types of food bloggers can help in your marketing efforts, though they must be approached in different ways.
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Hobby Bloggers
✤ These bloggers write and research in their spare time with differing frequency
✤ They likely earn little to no money from their blogs
✤ Open to collaborations, guest posts
✤ Open to social aspects of blogging (networking events, dinners, farm visits)
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Amateur Cooks
✤ These recipe-driven blogs are written by people passionate about food with or without professional cooking experience
✤ Some make money and expect freebies while others are open to collaborations, guest blog posts, or just learning about new ingredients
✤ Offer to write a guest blog post featuring your seasonal ingredients or offer to supply ingredients for their next vegetable-based recipe
✤ Organize a cooking demonstration at farm or local market in which blogger cooks with your produce
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Freelance Journalists
✤ These bloggers have to sell a story or a pitch to an editor. Subjects must be timely and trend-related.
✤ Open to hearing newsy items: are you trying out a new technique? have you started cultivating an heirloom variety? are you hosting farm visits or events? These are all newsy items a freelancer would be interested in
✤ Drop them an email with news or invite them for a visit to the farm. Be friendly but not overzealous.
✤ Get them to write about issues that matter and affect farming
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Chefs, food artisans & other food professionals
✤ Lots of chefs and food professionals have blogs or are on Twitter
✤ Observe how they work and market themselves
✤ Interact with them: follow their blogs and leave comments; follow them on Twitter and engage
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Farmers & other agricultural professionals
✤ Follow blogs of other farmers and leave comments
✤ Follow them on Twitter, observe how they interact and engage with them
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Matt Allison, Farmer & Social Networker
✤ Matt is a farmer, blogger and social networker
✤ Working in South Africa, he often felt isolated and sought ways to interact with others in the business
✤ He started a blog about farming and cooking www.imnojamieoliver.com
✤ He is on Twitter @mattallison
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Matt & Food Bloggers
✤ Collaborate
✤ Guest posts
✤ Interact
✤ Learn/Introduce
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Get involved...
✤ Set up a free microblog (Twitter, Tumblr)
✤ Set up a Wordpress blog
✤ Interact with bloggers in a meaningful way
✤ Post photos, make it personal
✤ Use a smartphone for one-touch sharing
✤ Tips on www.parlafood.com/can-food-bloggers-help-your-marketing-efforts