Download - JDS Academy NAJDS2013
Strengthening and Leveraging Networks to Expand Your
AudienceLisa Colton
Chief Learning OfficerSee3 Communications / Darim Online
[email protected]@lisacolton @darimonline
THIS IS AN ATTENTION ECONOMY
NETWORK BASICS
DefinitionsNodes: entities in a network, usually individuals.
Periphery: Outer part of a network, individuals who are only connected to the core through one or two people.
Core: center of a network with denser ties. Though most don’t know all others, they can access through direct connections.
Hubs: People who are well connected to others.
Clusters: Sets of individuals who are similar in some way, and tend to interact frequently. Often have own jargon, practice, culture, etc.
NETWORK WEAVERS
A Network Weaver is someone who is aware of the networks around them and explicitly works to make them healthier (more inclusive, bridging divides).
Network Weavers do this by connecting people strategically where there’s potential for mutual benefit, helping people identify their passions, and serving as a catalyst for self-organizing groups.
June Holley
Roles of Network Weaving
ConnectorCatalyst
GuardianCoordinator
FacilitatorBuilds trust, makes connections,
gets network building started
Identify needs, set up systems, offers support
Convene people to grow more explicit and focused
network
Help coordinate self-organized projects
Who leads these responsibilities in your organization?
• Value earns attention
• Focus on shareable content
1. VALUE EARNS ATTENTION
Value Added
Examples:
Content Curation
on Twitter
PromotingConnections
2. Focus on Shareable Content
Create Content The Others Can Use
Pinterest: Uber Shareable
• Social Media Experiment• Social Fundraising Experiment• Social Media Policy
• Webinar curriculum• Private coaching• Sharing opportunities