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Soc ia l Media Welcome
The Social Web&
Frank Verstraeten
Tuesday 29 November 2011
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ProgramFrank Verstraeten
Why , How & Whatthe Social Media Buzz
the Social Webthe Librarian & the
Social Web
Frank Verstraeten
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Why, How & What
Why
Frank Verstraeten
Tuesday 29 November 2011
How What
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Socia l Media Buzz
Everything Social Media
Buzz and Hype
Integral Part of CorporateStrategy
Examples?
Frank Verstraeten
Tuesday 29 November 2011
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Examples
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Examples
Universities?
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The Soc ia l Web
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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The 5 Eras
1) Era of Social Relationships:
People connect to others and share
2) Era of Social Functionality:
Social networks become like operating system
3) Era of Social Colonization:Every experience can now be social
4) Era of Social Context:
Personalized and accurate content
5) Era of Social Commerce:
Communities define future products and services
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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The 5 Eras
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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1s t Era - Soc ia l Re la t ionsh ips
fully entered and maturedwebsites are static brochures
pushing contentusers search for content
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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2nd Era - Soc ia l Func t iona l i ty
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
almost fully entered and getting marture3rd party involvement (apps)
structure and strengthening ties/connectionswebsites remain separate entities
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3rd Era - Soc ia l Colon iza t ion
Social Online Identitieslog-in with Facebook - Facebook ConnectLike and Comment - Facebook Social Plugin
Current Era of innovation
static website gets social inuence
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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4rd Era - Soc ia l Contex t
inuence of peers and friendspeople get inuenced by online opinions
websites start to become social identitiescreate bridges with social spheres
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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5th Era - Soc ia l Commerce
The line between social networks and websites blursBrands build presence on relevant social communities
BUT! MoreoverCo-creative experience drive brands
innovation and development comes from the communitiesBrand advocates and Hubs within Networks are a drivingforce for brands
Frank VerstraetenTuesday 29 November 2011
source: Forrester Research. 2007 - 2011
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The Librarian& Social Media
which bottle of magic elixir will you pop?
Frank VerstraetenTuesday 29 November 2011
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Trends& Developments
Reasons to use Social Media 4 1. Communication - sophisticatedcommunication exists on SNS (FB) and tools (Whats App), e-
mail is dead.2. Respond to Feedback - be honest be a
person be real. Listen rst and than act.
3. Advertise - the services of the Library trough anew form of media
4. Understand users better - knowwhat the people want, Co-create the next best thing and letthings work for you as well!
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Frank VerstraetenTuesday 29 November 2011
Trends& Developments
Communication1 Sophisticated ConnectionsFacebook Open Graph
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Frank VerstraetenTuesday 29 November 2011
Trends& Developments
Respond to Feedback 2 Praise & help, BUT! be honest
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Frank VerstraetenTuesday 29 November 2011
Trends& Developments
Advertise3 - The new ideas you (or thecommunity) have come up with.- Advertise the Librarysmilestones/advancements.
- Build a personal brandimage
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Frank VerstraetenTuesday 29 November 2011
Trends& Developments4 Why do people need the Library?How do they use it?
What is it they do at theLibrary?
Who are the advocates of theLibrary?
Understand Users Better
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Frank VerstraetenTuesday 29 November 2011
PlanningSocial Media4 1. Question Everything2. Device a plan
3. Budget & ROI!
4. Control
Simple and Effective Steps
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Thank you for your Time!
Frank VerstraetenTuesday 29 November 2011
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the hard fact: on
Source: theunderstatement.com, by Michael DeGusta 3 October 2011
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Google+ vs. Facebook
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Google+ vs. Facebook
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Thank you for your Time!