“THE AIM OF MARKETING IS TO KNOW

AND UNDERSTAND THE CUSTOMER SO

WELL THEPRODUCT OR SERVICE FITS

HIM AND SELLS ITSELF.”

- PETER F DRUCKER

MARKETING STRATEGY

By Leonardo Pizarro

1

Contents

2

Challenges What problems are we facing?

3

Objectives What are we trying to achieve?

4

Understanding

Our Market Preparation for our strategy formulation

5

Strategy How can we achieve our Objectives?

6

Implementation

7

Resource

Implications