johnson&johnson marketing strategy report
TRANSCRIPT
“THE AIM OF MARKETING IS TO KNOW
AND UNDERSTAND THE CUSTOMER SO
WELL THEPRODUCT OR SERVICE FITS
HIM AND SELLS ITSELF.”
- PETER F DRUCKER
MARKETING STRATEGY
By Leonardo Pizarro
1
Contents
2
Challenges What problems are we facing?
3
Objectives What are we trying to achieve?
4
Understanding
Our Market Preparation for our strategy formulation
5
Strategy How can we achieve our Objectives?
6
Implementation
7
Resource
Implications