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Color Manual
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Table of Contents
1 Discover Kenra Color
pages 2 - 3
2 Hair fundamentalspages 4 - 7
3 Kenra Colorpages 8 - 12
4 Permanent Colorpages 13 - 21
5 Demi-permanent Color
pages 22 - 25
6 Color Supportpages 26 - 28
7 Technical Application Reference
pages 29 - 30
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DISCOVER KENRA COLOR ®
A COLOR PALETTE WITH NO BOUNDARIES
Kenra Color®
from Kenra Professional®
makes it easierthan ever to achieve Simply Stunning Results ®. This high-
performance, straightforward and easy-to-use haircolor
line produces consistent, reliable results that stylists can
count on. Kenra Color is committed to providing you all
the tools needed for true-to-tone haircolor solutions on
every client, every time.
For high performance, Kenra Color incorporates Balancing Complex 5 ®, our proprietary blend of
ve essential haircolor attributes designed to meet the needs of stylists and clients alike. We are
committed to providing each of your clients with results that far exceed their expectations.
Kenra Color is supported by an education platform ensuring straightforward, easy-to-use haircolorthat is infused with artistic inuence and inspiration. Ease meets artistry through our unique haircolor
fundamentals including the Five Step Approach to Color Formulation and Elements of Design, our
signature guide to haircolor application.
The Kenra Color portfolio includes both Permanent and Demi-permanent offerings, each with a
balanced shade collection of warm and cool tones that are intermixable for basic to advanced color
formulation. Kenra Color provides unlimited haircolor versatility allowing the stylist to be as technical
or as creative as they want.
Like Kenra ®, Kenra Platinum ® and Kenra Smooth ®, Kenra Color maintains our commitment to the
professional beauty industry. We continue to deliver high-quality, performance-driven, professional
haircare solutions to help deliver the results you and your clients have come to expect.
Kenra Color ® Manual 1
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KENRA COLOR FROM KENRA PROFESSIONAL
Why Kenra Color?
Kenra Color was developed with both the professional stylist and their clients in mind. This high-
performance haircolor line produces consistent, reliable results that stylists can count on to provide
true-to-tone haircolor solutions on every client, every time. You can color condently for Simply
Stunning Results both you and your clients have come to expect.
We know you have options when choosing a color line. We have worked hard to develop a system
that not only meets your needs, but far exceeds your expectations.
Performance – Our product offers consistent, reliable, true-to-tone haircolor solutions to meet all of
your haircoloring needs. Kenra Color provides vibrant, long-lasting color and outstanding coverage
and color saturation ensuring full gray coverage. Our gentle formulation leaves your hair with
improved condition and manageability, and intense shine.
Ease of Use and Superior Education – Our education platform outlines our Five Steps to Color
Formulation ensuring our system is straightforward and easy for you to use. Kenra Professional will
continue to provide the same level of superior education, training and customer support that you’ve
come to expect.
Artistic Inuence – Ease meets artistry through Elements of Design, Kenra Color’s signature guide
to haircolor application. It supports the Five Steps or Less Approach to Haircolor Application and
unites inspiration and formulation with technical application.
Value – Professional haircolor services remain the largest and most powerful category for growth.
Kenra Color provides unparalleled value and will positively impact your bottom line while providing
an incredible value for your client.
Versatility – Kenra Color provides all the tools needed to be as technical or as creative as you want
offering a newfound freedom to create customary looks for each and every one of your clients.
Kenra Color is truly a color palette with no boundaries.
What is Kenra Color?
Kenra Color incorporates Balancing Complex 5, a proprietary blend of ve essential
haircolor attributes.
1. Vibrant, long-lasting color2. Intense shine
3. Improved condition and manageability
4. Gentle formulation
5. Outstanding coverage and
color saturation
1 Discover Kenra Color
2
Notes
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Kenra Color ® Manual 3
Discover Kenra Co
Kenra Color Portfolio
The Kenra Color portfolio provides you all the tools needed for consistent, reliable, true-to-tone
haircolor solutions. Whether you are just starting your career or you are an experienced colorist,
we’re condent Kenra Color will give you the versatility to create Simply Stunning Results.
Our portfolio includes:
- Permanent Coloring Cremes in a gentle, low-ammonia formulation available in a wide array
of warm and cool tones that deliver vibrant, long-lasting results and outstanding coverage
and color saturation including full gray coverage
- Demi-permanent Coloring Cremes formulated without ammonia providing an
extremely gentle formulation for improved condition and manageability with intense shine
- A Permanent Blonding Category including a variety of offerings such as our Kenra ColorLightener Collection, High Lift Series and the extremely versatile Blonding Creme
- Permanent Color Boosters available in ve shades designed to increase color vibrancy
or give special effects to any Kenra Color Permanent formulation
- Demi-permanent Rapid Toners available in four no ammonia shades designed to
process and tone in 5 minutes or less
- Pre-Pigment Coloring Cremes available in three shades for use in color corrective services to
replace underlying pigments prior to Kenra Color Permanent or Demi-permanent coloring
- A Color Correcting System to gently, quickly and safely remove oxidative pigments
- A variety of Color Support Tools including Porosity Equalizing Spray and Stain Removing Wipes
Notes
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4
2 Hair fundamentals
Cuticle
Cortex
Medulla
Cross-sectionof hair strand
HAIR STRUCTURE
The success of any haircolor service depends on the coloring products and techniques selected
by the stylist, as well as understanding the physical nature of the hair itself. This section explores
the fundamentals of hair – its structure and unique characteristics – and their role in the haircolor
process. At Kenra Professional, we believe that understanding the structure of your client’s hair
is just the beginning of the overall consultation process. Each strand of hair has three main
components: the cuticle, the cortex and the medulla.
Cuticle
The cuticle refers to the outside layer of the hair shaft. It is composed of transparent, overlapping
and protective scale-like cells. The cuticle protects the inner structure of the hair. A healthy, at
cuticle layer promotes strength, shine and the overall appearance of the hair.
Cortex
The cortex is the center part of the hair and makes up the majority of the hair shaft. It gives thehair its special qualities such as elasticity and curl. The cortex is packed with strands of keratin
that lie along the length of the hair. Oxidative pigments are developed or oxidized in the cortex
with permanent and demi-permanent haircolor.
Medulla
Finally, the medulla is the canal-shaped innermost part of human hair. It has no known
function and not all hair contains a medulla.
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Kenra Color ® Manual 5
Hair fundamenta
NotesHAIR CHARACTERISTICS
Texture
Texture is the diameter of the individual hair strand. Determining hair texture by touching and visually
examining it tells you what the hair can and cannot do on its own. Texture is generally referred to as
ne, medium or coarse.
Density
The density of the hair is determined by the number of active hair follicles per square inch on thescalp and determines how much color mixture is needed for the color service. It can inuence the
look of color because it affects the way light is reected or absorbed.
Fine Medium Coarse
Thin Medium Thick
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Low porosity High porosity
6
2 Hair fundamentals - continued
Straight hair begins with a straight hair
follicle and has a sphere-shaped hair
strand. It is generally more reective
because of its solid, smooth surface.
Wavy hair begins with a curve in the
hair follicle and has an oval-shaped
hair strand. It can absorb light andmay look less reective.
Curly hair begins as a curved hair
follicle and has a at/oval-shaped
hair strand. It can absorb light and
may look less reective.
Follicle Shape Hair Pattern Color Reection
DID YOU KNOW?Using Kenra Color Porosity
Equalizing Spray prior toPermanent or Demi-permanentcolor services ensures evenpigment absorption on hairwith uneven or high porosity.
Porosity
Porosity refers to the ability of hair to absorb and hold liquids. Some factors that contribute to hair’s
porosity include past chemical services, environmental damage and mechanical (hot tools and
brushing/combing) damage. Accurately judging the hair’s porosity is critical for color and developerselection. All haircolor durability is related to the porosity of the hair, which is usually described as
low, average, or high. Low porosity may cause the hair to absorb color at a slower rate whereas high
porosity absorbs color quickly and also tends to fade away more readily.
Formation
Hair formation refers to its shape and pattern. It can inuence the look of color because it affects
the way light is reected or absorbed. Forms of hair are described as straight, wavy or curly.DID YOU KNOW?Wavy or curly hair can lookless reective because it canabsorb light and color. Createthe perfect canvas for a KenraColor service by offeringthese types of clients a KenraSmooth service. What’s more,complete both services in onesalon visit, saving time for yourclient and creating a greaterrevenue opportunity for you,the stylist.
Notes
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Kenra Color ® Manual 7
Hair fundamenta
NotesHAIRCOLOR FUNDAMENTALS
Pigment Types
Direct Dyes – These are color pigments that can actually
be seen. They do not require an oxidative agent (hydrogen
peroxide). Direct dye pigments are typically larger and
remain on the outer portion of the hair shaft. They can have
a staining effect on the hair.
Indirect Dyes – These are also called oxidative or
intermediate dyes. They require an oxidative agent such as
hydrogen peroxide to develop the pigments. The pigments
oxidize within the cortex of the hair shaft.
Semi-permanent
Demi-permanent
Permanent
No
Yes
Yes
Haircolor Categories
Haircolor type Oxidativeagent
Ammonia
None
None
Usually containssome amount ofammonia.
Coats the cuticleand penetratesthe outer layerof the cortex.
Penetratesthe cuticle andmultiple layersof the cortex.
Fully penetratesthe cortex. After thecolor is oxidized,the cuticle closesand the color staysinside which givesthe hair its new color.
Uses large, directdyes and doesnot alter naturalpigment.
Can be acombination ofdirect and indirectpigments and isdeposit only.Fades graduallyand washes outto the original colorof the hair.
Permanently altersthe hair shaftand can causemovement or liftof natural melaninand deposit in oneprocess.
Colorpenetration
Chemical hairchange
Hair Strand
Indirect Dyes
Direct Dyes
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8
3 Kenra Color
THE LAW OF COLOR
Primary Colors – Three colors that make up all other
colors (yellow, red, blue).
Secondary colors – A mix of two primary colors
(orange, violet, green).
Tertiary colors – A mix of a primary color and a
secondary color (yellow orange, red orange, red violet,
blue violet, blue green, yellow green).
Complementary colors – Colors found opposite of
each other on the color wheel. In haircolor, they have
several important functions:
- They neutralize or cancel out the other one when they are mixed
together, and produce a neutral color, such as dark gray or brown
- They neutralize any unwanted tones in the hair. For example, a blue-based
color eliminates unwanted orange tones
- They also complement each other when placed side by side
Kenra Color Level System
The Kenra Color Level System denotes the degree of darkness
or lightness of the hair. It ranges from 1-10 with 1 representing
the darkest form of brown (referred to as Black) and 10indicating the lightest (referred to as Extra Light Blonde).
Note: This system does not observe level two because
levels below three are difcult to differentiate to the
human eye.
Kenra Color Shade Identier
The Kenra Color shade identier is easy to read and follows astandard numerical and alphabetical identication system.
Number = Level Identication
First Letter = Dominant Color Reection
Second Letter = Secondary Color Reection
Level
10 Extra Light Blonde
09 Light Blonde08 Blonde
07 Medium Blonde
06 Dark Blonde
05 Light Brown
04 Medium Brown
03 Dark Brown
01 Black
Level
Dominant Color
SecondaryReection
Notes
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Kenra Color ® Manual 9
Shades and Tones
Kenra Color offers a variety of shade families in a balanced collection of warm and cool tones to meet
the needs of any client. Each shade series allows for ease of mixing and delivers intense shine and
maximum coverage.
Natural: Combination of the three primary colors calibrated at the designated
level to achieve full gray coverage (Permanent) and natural gray coverage up to
75% (Demi-permanent). The proper amount of the Natural Series should be added
into any formulation to achieve gray coverage (see Gray Coverage chart).
Natural Ash: Calibrated at each level to optimize gray coverage and neutralize
warmth. Covers and blends gray while controlling underlying pigment in
a single process.
Ash: Neutralizes unwanted warmth to produce a cooler end result.
The Ash Series is formulated to neutralize underlying pigment.
Ash Ash: Increased ash pigments for added neutralization
of unwanted warm tones.
Silver Metallic: Cool blue tones supported by blue violet secondary reection.
Brown/Beige: Warm reective brown tones from levels 4-7
and beige tones for levels 8-10.
Brown Copper: Warm brown dominant tones supported
by copper secondary reection.
Gold: Adds warmth to any color, increased light reection and a natural gold tonality.
Gold Brown/Beige: Dominant gold tones with secondary brown undertones.
Copper: Brilliant warm red / orange tones.
Copper Gold: Dominant reective copper tones with secondary gold reection.
Red: True red tones for maximum vibrancy.
Red Red: Superior vibrancy and pure red end results.
Red Brown: Dominant red tones supported by secondary reection of brown.
Red Copper: Dominant red tones supported by copper undertones for vibrancy.
Violet Red: Dominant violet tones supported by red undertones for cool vibrancy at darker levels.
Red Violet: Dominant red tones supported by cool violet undertones.
Violet: Pale violet tone to reduce or tone unwanted yellow.
Pearl Violet: Combination of blue violet and violet tones to neutralize unwanted yellow-gold tones.
Kenra Col
Notes
Shade Chart
N Natural
NA Natural Ash
A Ash
AA Ash Ash
SM Silver Metallic
B Brown / Beige
BC Brown Copper
G Gold
GB Gold Brown / Beige
C Copper
CG Copper Gold
R Red
RR Red Red
RB Red Brown
RC Red Copper
VR Violet Red
RV Red Violet
V Violet
PV Pearl Violet
Clear Gloss (no pigment)
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10
3 Kenra Color - continued
4BP/D
7BP/D
5BP/D
8BP/D
10BP/D
6BP
BROWN
7BCP/D
4BCP
6BCP/D
BROWN COPPER
8CP/D
8CGP
9CGP
5CP/D
5CGP/D
6CP/D
7CGP/D
COPPER GOLDCOPPER
7GP
9GBP/D
10GBP
5GP
5GBP
8GP/D
6GP/D
8GBP/D
9GP
10GD
GOLD BROWNGOLD
NATURAL
1NP/D
5NP/D
8NP/D
3NP/D
6NP/D
9NP/D
4NP/D
7NP/D
10NP/D
6AA P
7AA P
8AA P
AS H AS H
10SMP
7SMP
8SMP
SILVER METALLIC
7NAP/D
8NAP/D
5NAP/D
6NAP/D
NATURAL ASH
5NBP/D
6NBP
7NBP/D
NATURAL BROWN
4A P/D
1A D
7A P/D
5A P
8A P
6A P/D
9A P
10A P/D
AS H
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Kenra Color ® Manual 11
4RP/D
7RP
7RRP
5RP
4RRP/D
6RP/D
6RRP/D
RED REDRE D
6RBP
7RBP/D
5RCP
4RBP
6RCP/D
5RBP/D
RED BROWN RED COPPER
GoldNatural
PNatural
P
BlondingCreme
P
Pearl Ash
P Ash
P
HIGH LIFT
GCD
VPD
SVD
CRD
RAPID TONER
GlossD
CLEAR
3RVP
5RVP
6RVP
RED VIOLET
3VRP/D
5VRP/D
VI OL ET RE D
Kenra Col
9PVD
PEARL VI OL ET
10VD
VI OL ET
KENRA COLOR SHADE CHART
P = Permanent
D = Demi-permanent
VioletP
CopperP
RedP
GoldP
BlueP
BOOSTER
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12
3 Kenra Color - continued
REMEMBER All of our Kenra Color techniques
utilize Elements of Design andcan be completed in 5 steps orless. You have access to all ofour application guides and ourlatest artistic collections onlineat kenracolor.com .
Notes
ELEMENTS OF DESIGN
Elements of Design is Kenra Color’s signature guide to haircolor application. It supports our 5 Steps
or Less Approach to Haircolor Application and unites inspiration and formulation with technical
application. For Kenra Color, it’s truly where ease meets artistry.
Foundation Color: Primary overall color; incorporates 75% or more of total color.
Anchor Color: Supportive color designed to inuence contrast of the Foundation Color and
is usually within 1 to 2 levels of the Foundation Color.
Accent Color: Emphasis colors to draw the eye to a particular area creating contrast
and can be used as both a highlight and lowlight.
Foundation Color
Anchor Color
Accent Color
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Kenra Color ® Manual 13
4 Permanent Color
KENRA COLOR PERMANENT PORTFOLIO
Gentle, low-ammonia color available in a wide array of multi-
dimensional tones that deliver consistent, reliable results.
1. Features Balancing Complex 5
2. Provides vibrant, long lasting results
3. Full gray coverage
4. Intense shine
Permanent Coloring Creme and Developer
Kenra Color Permanent Coloring Creme Developers were
specially formulated for use with Kenra Color Permanent
Coloring Cremes. Available in 10 Volume (3%), 20 Volume (6%),
30 Volume (9%), and 40 Volume (12%) strengths to ensure proper
lift of natural hair and oxidation of dye intermediates. Creamy
consistency allows for precise application for all of your haircolor needs. Our standard mixing ratio
and processing time for Kenra Color Permanent Color is one part Permanent Coloring Creme plus
one part Developer (1:1) for 30 minutes at room temperature. If you are processing gray hair, mixing
ratio remains the same; however, you will want to process up to 40 minutes.
Developer
10 Volume (3%)
20 Volume (6%)
30 Volume (9%)
40 Volume (12%)
Levels of Lift
Tone-on-tone / deposit only*
1 level of lift / deposit / gray coverage*
2–3 levels of lift*
3–4 levels of lift*
*Based on texture, density, and porosity.
1 + 1
KENRA COLOR PERMANENT COLOR MIXING RATIOOne part Permanent Coloring Creme plus one part Developer (1:1)
Processing Time 30 Minutes
Processing Time for Gray Coverage Up to 40 Minutes
REMEMBERKenra Color does not
recommend the use of a dryer,steamer or accelerator dropsfor processing.
Notes
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14
4 Permanent Color - continued
REMEMBERThe nal result of any haircolor
service relies on a blend ofthe color selected by thestylist and the contribution ofunderlying pigment.
Underlying Pigment
Underlying pigment refers to the undertones that are exposed anytime natural haircolor is lifted.
Generally, this affects the outcome of a color formulation when there is lifting of two or more levels
and the volume of developer selected affects underlying pigment exposed in the lifting process. Itis often necessary to add a neutralizing color into a formulation to ensure control of an unwanted
underlying pigment. Use this cart to determine what underlying pigment will be exposed at the level
you are coloring to and what neutralizing color can benet your color formulation.
Level
10 Extra Light Blonde
09 Light Blonde
08 Blonde
07 Medium Blonde
06 Dark Blonde
05 Light Brown
04 Medium Brown
03 Dark Brown
01 Black
Underlying Pigment
Pale Yellow
Yellow Gold
Light Gold
Gold
Gold Orange
Orange
Dark Orange
Red Orange
Darkest Red Orange
Neutralizing Color
Ash, Violet or Silver Metallic
Ash or Pearl Violet
Ash or Silver Metallic
Ash or Silver Metallic
Ash
Ash
Ash
N/A
N/A
Gray Coverage
Gray hair is typically more
resistant to coloration
because it has a harder
cuticle layer. It is often
thought to be very healthyand void of all natural
pigment, but in reality, gray
hair is the lightest form of the three primary colors and requires increased pigmentation for coverage.
Kenra Color Permanent Natural Series provides the essential balance of pigments to ensure even
color saturation and maximum pigment uptake and should be incorporated into all gray coverage
formulations for full gray coverage. Mixing ratio remains at one part Permanent Coloring Creme plus
one part Developer (1:1); however, suggested processing time is up to 40 minutes.
% of Gray
25%
50%
50–100%*
% of Natural Series
25%
50%
75%
% of Desired Color
75%
50%
25%*When hair is 80% gray or more, 20 Volume Developer is recommended.
Notes
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Kenra Color ® Manual 15
Permanent Col
5 EASY STEPS TO COLOR FORMULATION
Kenra Color streamlines the art of haircolor formulation with ve easy steps that provide
consistent, reliable results on every client, every time.
Step 1: Determine the natural level of the hair
- Analyze the client’s natural level by holding the Natural Series swatches against the
client’s regrowth area and determine which one achieves a blend of the same level.
- Remember, you are only looking for the level of the natural hair, not the tonality.
- If the natural hair level falls between two levels, choose the lighter level when depositing
color (going darker), or the darker level when lifting color (going lighter).
Step 2: Determine the desired level / desired tone- Select the appropriate color shade utilizing your swatchbook for reference.
Step 3: Dene levels of lift, deposit, or tonal change
- Use the developer / levels of lift chart to determine the Developer required to ensure proper
lifting during the coloring process.
Step 4: Determine the percentage of gray
- Identify the correct percentage of gray to assess how much of the Kenra Color Natural Series
should be incorporated into the formulation. Reference our gray coverage chart.
- When hair is 80% gray or more, a 20 Volume Developer is recommended.
- The recommended processing time is up to 40 minutes.
Step 5: Identify the underlying pigment
- Determine the underlying pigment at the desired level you are coloring to.
- Assess whether it will enhance the desired color shade and tone or if you will need
to add a neutralizing color to the formulation to control the underlying pigment.
Reference our underlying pigment chart.
FINALIZE THE FORMULATION
STEP 3STEP 1
STEP 4
STEP 2
STEP 5
Notes
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16
4 Permanent Color - continued
STANDARD COLOR FORMULATION EXAMPLES
EXAMPLE 1: Lift
The client is a natural level 4. The desired level is 5 (1 level lighter) with a rich brown tone.
The client has 0% gray hair.
Formulation Notes:
1: The natural level is 4
2: The desired level / desired tone is 5B
3: The level of lift is 1
4: The percentage of gray is 0
5: The underlying pigment is not a factor
(only one level of lift)
Final Formulation:
______________________________________________________________________________________
Recap: The natural level is a 4 with no gray. The desired level and tone is 5B. Because only
one level of lift is required, the formulation uses Developer 20 Volume, and the underlying
pigment does not impact the desired tone. The mixing ratio is equal parts of Developer 20
Volume and 5B. Processing time is 30 minutes.
EXAMPLE 2: Deposit
The client is a natural level 7. The desired level is 6RB (1 level darker) with a rich red brown tone.
The client has 0% gray hair.
Formulation Notes
1: The natural level is 7
2: The desired level / desired tone is 6RB
3: The level of deposit is 1
4: The percentage of gray is 0
5: The underlying pigment is not a factor as color
is being deposited, not lifted
Final Formulation:
______________________________________________________________________________________
Recap: The natural level is a 7 with no gray. The desired level and tone is 6RB. Because it is
1 level darker, the formulation uses Developer 10 or 20 Volume and underlying pigment is not
a factor. The mixing ratio is 1 part 6RB plus 1 part Developer 10 or 20 Volume. Processing
time is 30 minutes.
Notes
Processing Time30 Minutes
Processing Time30 Minutes
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Kenra Color ® Manual 17
Permanent Col
EXAMPLE 3: Gray Coverage
The client is a natural level 4. The desired level is 5 (1 level lighter) with a rich brown tone.
The client has 50% gray hair.
Formulation Notes:
1: The natural level is 4
2: The desired level / desired tone is 5B
3: The level of lift is 1
4: The percentage of gray is 50
5: The underlying pigment is not a factor (only one level of lift)
Final Formulation:
______________________________________________________________________________________
Recap: The natural level is a 4 with 50% gray. The desired level and tone is 5B. Because only1 level of lift is required, the formulation uses Developer 20 Volume, and the underlying pigment
does not impact the desired tone. The mixing ratio is 1 part 5N plus 1 part 5B plus 2 parts
Developer 20 Volume (See Gray Coverage chart). Processing time is 40 minutes.
EXAMPLE 4: Underlying Pigment
The client is a natural level 4. The desired level is 7 (3 levels lighter) with a brown tone.
The client has 0% gray hair.
Formulation Notes
1: The natural level is 4
2: The desired level / desired tone is 7B3: The level of lift is 3
4: The percentage of gray is 0
5: The underlying pigment is gold
Final Formulation:
______________________________________________________________________________________
Recap: The natural level is 4. The desired level and tone is 7B. For three levels of lift, the formulation
requires Developer 40 Volume. To balance the exposed gold underlying pigment, a neutralizing color
(ash) is incorporated. The 7A helps to control the gold tones at a level 7 (See Underlying Pigment
chart). The mixing ratio is 1 part 7A plus 1 part 7B plus 2 parts Developer 40 Volume (Note: Theamount of the neutralizing color can vary as desired). Processing time is 30 minutes.
Notes
Processing Time30 Minutes
Processing Time 40 Minutes
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4 Permanent Color - continued
BLONDING WITH KENRA COLOR
Kenra Color Lightener Collection
Kenra Color offers two lightener
options to meet the needs of
stylists and clients alike. Kenra
Color Lightener features a
blue-violet base to help control
unwanted warm tones when lifting
and Kenra Color No Ammonia Lightener is a fragrance-free, white powder formulated without
ammonia. Each dust-free lightener powder can remove natural or articial pigments, both indirect
and direct to help eliminate unwanted tones such as ash or red and have a lifting strength of up to
7 levels in a single application. Extremely versatile, each lightener can be applied both on and off
the scalp with Kenra Color Permanent Developer 10 – 30 Volumes in different ratios for multiple
blonding effects – 10 and 20 Volume on the scalp and 10, 20 and 30 Volume off the scalp. Each
mixture’s creamy consistency retains moisture and is drip-free for ease of use.
Developer Choices10 Volume (3%)
20 Volume (6%)
30 Volume (9%)
ApplicationOn or off the scalp
On or off the scalp
Off the scalp
DID YOU KNOW?Kenra Color Silver Metallics
allow you to display yourartistic abilities, creating cool,silver appearances in lightercolored hair while helping toneutralize underlying pigment.
Available in 7SM, 8SM and10SM and can be used onpre-lightened hair to achievea cool, silver result.
Notes
KENRA COLOR LIGHTENER COLLECTION MIXING RATIOOne level scoop plus one part Developer (up to 1:3)
Processing Time Check result regularly during processing.Do not exceed 60 minutes.
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Permanent Col
High Lift
Kenra Color High Lift Series provides the ability to create superior single process blondes achieving
4-5 levels of lift with maximum neutralization of underlying pigment. These four shades feature a
specially developed base to support lighter lifting and neutralization of underlying pigment, eachproviding the same lifting strength with varying degrees of neutralization of underlying pigment.
Achieve best results on level 6 and above, but the series can also be used on level 5 for a warmer
end result. Our standard mixing ratio and processing time for Kenra Color High Lift is one part
Permanent Coloring Creme plus two parts Developer (1:2) for 45 minutes at room temperature.
Shade
Gold Natural
Natural
Pearl Ash
Ash
Used on Natural Level
Level 6
Level 6
Level 6
Levels 5 or 6
Developer Volume
30 or 40
30 or 40
30 or 40
30 or 40
Timing
45 Minutes
45 Minutes
45 Minutes
45 Minutes
End Result
Golden Natural Blonde
Natural Blonde
Cooler Blonde
Coolest Blonde
Notes
EXAMPLE: Standard Formulation
The client is a natural level 6. The desired level is 10 (4 levels lighter) for a Golden Natural Blonde.
The client has 0% gray hair.
Formulation Notes:
1: The natural level is 6
2: The desired level / desired tone is 10 Golden Natural Blonde
3: The level of lift is 4
4: The percentage of gray is 0
5: The underlying pigment is pale yellow
Final Formulation:
______________________________________________________________________________________
Recap: The natural level is 6. The desired level and tone is 10 Golden Natural Blonde. To achieve
this level of lift, Developer 40 Volume is required to mix with the High Lift Gold Natural (See High
Lift chart). The underlying pigment at a level 10 is pale yellow and is addressed with the pale blue
violet neutralizing pigments. The mixing ratio is 1 part High Lift plus 2 parts Developer 40 Volume.
Processing time is 45 minutes.
1 + 2
KENRA COLOR PERMANENT HIGH LIFT MIXING RATIOOne part Permanent Coloring Creme plus two parts Developer (1:2)
Processing Time 45 Minutes
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20
4 Permanent Color - continued
Blonding Creme
Kenra Color Blonding Creme provides extra lifting support. It features
the same specially developed base as the Kenra Color High Lift Series;
however, it does not contain any neutralizing pigment, therefore it will havea warmer end result. Blonding Creme is extremely versatile and can be
used for a couple key haircoloring needs. First, it can be used for natural
accent effects, or highlights, when mixed one part Blonding Creme with two
parts Developer (10, 20, 30 or 40 Volume). Second, Blonding Creme can be
added into any Kenra Color Permanent formulation (up to ¼ of total color
portion) for added lift, achieving ½ - 1 level of additional lift.
Mixing Ratio Formula %
1 oz. Permanent Coloring Creme
1 oz. Permanent Developer
¼ oz. Blonding Creme(up to ¼ of color portion)
Blonding Creme
For ½ - 1Level of Lift
NaturalHighlighting
1 oz. Blonding Creme
2 oz. Permanent Developer
EXAMPLE: Standard Formulation for adding Blonding Creme to a permanent color formulation
The client is a natural level 4. The desired level is 8 (4 levels lighter) with a copper tone. The client
has 0% gray hair. The underlying pigment exposed is light gold at a level 8.
Formulation Notes:
1: The natural level is 4
2: The desired level / desired tone is 8C3: The level of lift is 4
4: The percentage of gray is 0
5: The underlying pigment is light gold
Final Formulation:
______________________________________________________________________________________
Recap: The natural level is 4. The desired level and tone is 8C. To achieve this level of lift,
Developer 40 Volume is required. ¼ ounce of Blonding Creme is added to 1 ounce of Permanent
Coloring Creme for additional lift. The underlying pigment is light gold. The mixing ratio is 1 part
8C plus 1 part Developer 40 Volume plus ¼ ounce Blonding Creme. Processing time is 30 minutes.
Notes
Processing Time
for Lift 30 Minutes
Processing Time forNatural Highlighting Up to 45 Minutes
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Kenra Color ® Manual 21
Permanent Col
NotesColor Boosters
Color Boosters are designed to create
custom, signature color shades.
They can be used in any Kenra ColorPermanent formulation for increased
color vibrancy or as a stand alone
shade for special effect coloring on pre-
lightened hair. Available in ve shades,
each formulated with specically
balanced color dyes to make it easy
to create signature haircolor or special
effects. For increased color vibrancy,
color boosters can be added into
any of your Kenra Color Permanent
formulations up to ¼ of your color
portion. For special effects, or a standalone shade, our standard mixing
ratio and processing time is one part
Permanent Color Booster plus one part
Developer (1:1) for 30 minutes at room
temperature.
BoosterShade
GoldBlue
Violet
Copper
Red
Effect
Additional gold reection to any levelBlue enhancement to level 5 and below
Violet reection to level 6 and below
Added copper reection to any level
Enhanced red reection to levels 7 and below
Mixing Ratio Formula
1 oz. Permanent Coloring Creme
1 oz. Permanent Developer
Add up to ¼ oz. Color Booster
1 oz. Color Booster1 oz. Permanent Developer
Apply to dry, previously lightened hair
Booster Use
For Increased Vibrancy
Special Effects
EXAMPLE: Increased Vibrancy
The client is a natural level 5. The desired level is 6 (1 level lighter) with a vibrant
copper tone. This client has 0% gray hair.
Mixing Ratio:One part Permanent Coloring Creme plus one part Developer 10–40V (1:1) plus
Copper Booster above 1:1 mixing ratio.
Formulation Notes:
1: The natural level is 5
2: The desired level / desired tone is 6C
3: The level of lift is 1
4: The percentage of gray is 0
5: The underlying pigment is gold orange
Final Formulation:
______________________________________________________________________________________
Recap: Based on the natural level 5 hair, the Developer 20 Volume is needed to get 1 full level
of lift. The underlying pigment from a level 5 to a level 6 is gold orange (Note: The underlying
pigment does not need neutralization; it will add to the end result in a positive way). To achieve
the intense copper tone, the Copper Booster is added to the overall formula. Processing time
is 30 minutes.
Processing Time forIncreased Vibrancy 30 Minutes
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22
5 Demi-permanent Color
KENRA COLOR DEMI-PERMANENTPORTFOLIO
Deposit only color formulated without ammonia providing
multiple service options for maximum creativity.
1. Features Balancing Complex 5
2. Formulated without ammonia
3. Natural gray coverage up to 75%
4. Provides vibrant, long lasting results
5. Intense shine
Kenra Color Demi-permanent Coloring Creme Activator
was specially formulated for use with Kenra Color Demi-
permanent Coloring Cremes allowing for complete oxidation
of all pigments in each and every color formulation. Our
standard mixing ratio and processing time for Kenra Color
Demi-permanent Color is one part Demi-permanent Coloring Creme plus
two parts Activator (1:2) for 5-25 minutes at room temperature.
Notes
1 + 2
KENRA COLOR DEMI-PERMANENT COLOR MIXING RATIOOne part Demi-permanent Coloring Creme plus two parts
Activator (1:2)
Processing Time Application5-25 Minutes Apply from scalp to ends
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Kenra Color ® Manual 23
Demi-permanent Co
NotesKENRA COLOR DEMI-PERMANENT SERVICE OPTIONS
Kenra Color Demi-permanent provides you multiple service options allowing for
maximum creativity and protability.
Color Enhancing Service
Offer a color enhancing service to enhance any natural color tone or deepen an existing
color tone. First determine the client’s natural level, and then choose the appropriate tone
to accentuate, neutralize or deepen. Use the standard Kenra Color Demi-permanent
mixing ratio and processing time.
Color Equalizing
A color equalizing service is used anytime a client requires a permanent retouch service on
their new growth and needs a corresponding formula to be used on the mid-shaft to ends.
KENRA COLOR DEMI-PERMANENT COLOR MIXING RATIO1 oz. Permanent Coloring Creme plus 1 oz. Developer1 oz. Demi-permanent Coloring Creme plus 2 oz. ActivatorNote: This service requires two separate formulations (Permanent and Demi-permanent)
Processing Time Application15-25 Minutes Apply Permanent formula to new growth and process
for 15 minutes. Then, apply Demi-permanent formulafrom mid-length to ends.
Tips:- On porous hair, spray the ends with Kenra Color Porosity Equalizing Spray. Then, apply Demi-permanent Coloring Creme on mid-length and ends of hair.
- Demi-permanent Clear can be added to any formulation to dilute the deposit amount of the pigment while providing maximum shine.
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24
5 Demi-permanent Color - continued
DID YOU KNOW? A Clear Gloss Service is a
great option to offer yourclient that regularly scheduleshaircuts only or for yourhighlighted blondes lookingfor increased shine.
Notes
Clear Glossing
Clear Glossing services add intense shine and increase manageability for previously
colored, lightened or highlighted hair. Kenra Color Demi-permanent Clear Gloss features
Balancing Complex 5; however, this deposit-only formulation is clear so it can be used on
any hair type or color for maximum shine and improved condition.
Toning
Toning Services are recommended to tone
unwanted warmth for highlighted or previouslylightened hair and can take as little as
ve minutes at the shampoo bowl. Shade
selections are available in warm and cool
options each ensuring maximum shine and
condition on any pre-lightened hair.
Gray Blending
The Kenra Color Demi-permanent line delivers natural gray coverage up to 75% in a no ammonia
formulation. This is the perfect suggestion for clients who do not want to commit to a permanent
haircolor. Formulating with the Natural or Natural Ash Series ensures optimal gray coverage.
Toning Service
Warm Blonde Toning
Cool / Pastel Blonde Toning
Natural Blonde Toning
Beige / Blonde Toning
Shade Selections
10G / 8C / 8G
10A / 10V / 9PV
8GB / 9GB
10B / 8B
1 + 1
KENRA COLOR DEMI-PERMANENTGRAY BLENDING MIXING RATIONatural Series - One part combination of desired Demi-permanentColoring Creme shade and Natural Series plus one part Demi-permanent Activator (1:1)
Natural Ash Series - One part desired Natural Ash Demi-permanentColoring Creme shade plus one part Demi-permanent Activator (1:1)
Processing Time ApplicationUp to 25 Minutes Apply to dry hair
1 + 2
KENRA COLOR CLEAR GLOSSING SERVICE MIXING RATIOOne part Demi-permanent Coloring Creme plus two parts
Activator (1:2)
Processing Time ApplicationUp to 25 Minutes Apply glossing formula to freshly
shampooed and conditioned towel-dried hair
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Rapid Toners / Dimensional Toning
In addition to Kenra Color Demi-permanent Toning services,
Kenra Color also offers Demi-permanent Rapid Toners designed
to process and tone in 5 minutes or less. These no ammonia,deposit-only colors have been formulated to enhance blonde
levels 8, 9 and 10 or to be a multi-dimensional tone refresher for
any haircolor. They offer versatility for adding multi-dimensional
tones in four warm or cool shades.
Kenra Color ® Manual 25
Demi-permanent Co
Rapid Toner Shade
Golden Copper
Copper Red
Violet Pearl
Silver Violet
Effect
Toning with a gold copper reection and result
Toning with a copper red reection and result
Toning with a violet pearl reection and result
Toning with a silver violet reection and result
Notes
1 + 2
KENRA COLOR RAPID TONERS / DIMENSIONALTONING MIXING RATIO1 oz. Demi-permanent Rapid Toner Coloring Creme plus2 oz. Demi-permanent Activator
Processing Time Application5 Minutes or less Apply from scalp to ends to freshly
shampooed and conditioned towel-dried hair
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26
6 Color Support
Notes Color Corrective Services
Color Corrector
The Color Correcting System gently, quickly and safely
removes oxidative pigments without disturbing the
natural pigments in the hair. Its two-part, non-bleach
formulation mixes into an easy-to-apply cream and
can be used with or without heat. The removal process
can be repeated up to a total of three times and a color
service can be performed immediately after the color
correcting process.
KENRA COLOR COLOR CORRECTOR SYSTEM MIXING RATIO
One part Lotion 1 plus one part Lotion 2 mixed in equal parts
Processing Time Application 20 Minutes Apply to dry hair and process under heat or at room temperature
Technical Application
1. Perform a strand test for accuracy and capability to remove unwanted color.
2. In a non-metallic bowl or mixing bottle, mix one part Lotion 1 with one part Lotion 2 (mixing ratio
1:1). The total amount of mixture required depends on the length of the hair that needs correction.
3. Apply a plastic cap over hair and process 20 minutes. (Heat option: Place under medium
heat to accelerate the process. Check periodically.)
4. Rinse hair thoroughly. Cleanse hair with an appropriate shampoo - Kenra Clarifying Shampoo
is recommended. Then, apply Demi-permanent Coloring Creme Activator or Permanent
Coloring Creme Developer 10 Volume to the hair for 3 minutes to neutralize. Rinse thoroughly.
5. If sufcient color has not been removed or if the haircolor has become darker, repeat the process
on damp, towel-dried hair. You can reapply color corrector up to 3 times in one day.
6. Shampoo and condition thoroughly. An appropriate Kenra shampoo and conditioner are
recommended. Dry the hair and proceed with your Kenra Color application.
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Kenra Color ® Manual 27
Color Suppo
NotesPre-Pigment Coloring Cremes
Pre-Pigment Coloring Cremes are designed for use in color
corrective services to gently replace underlying pigments prior to
Kenra Color Permanent or Demi-permanent coloring and are idealfor achieving results two or more levels darker than existing level.
These color cremes are specically formulated to mix with water
for proper oxidation of the pigments and ideal product viscosity.
Kenra Color Pre-Pigment Coloring Cremes support the consistent,
reliable results of Balancing Complex 5 and are available in three
intermixable shades to meet your color corrective needs.
- Kenra Color Pre-Pigment Red: when
coloring with all red or violet shades and
when coloring back using dark natural
shades (levels 1 - 3)
- Kenra Color Pre-Pigment Copper: when
coloring with all copper shades and
when coloring back using medium
natural shades (levels 3 - 6)
- Kenra Color Pre-Pigment Gold: when
coloring with all golden shades and
when coloring back using light natural
shades (levels 6 - 8)
1 + 1
KENRA COLOR PRE-PIGMENT MIXING RATIOOne part Pre-Pigment Coloring Creme plus one part water
Processing Time Application10 Minutes Spray hair with Kenra Color Porosity
Equalizing Spray and apply pre-pigmentcolor. Towel blot excess Pre-PigmentColoring Creme from hair. Apply desiredKenra Color Permanent or KenraColor Demi-permanent formulation.
Level Pale Yellow
10 Pale Yellow09 Yellow Gold
08 Light Gold
07 Gold
06 Gold Orange
05 Orange
04 Dark Orange
03 Red Orange
01 Darkest Red Orange
Pre-Pigment Creme
NoneNone
Gold
Gold
Gold and Copper
Copper
Copper
Copper and Red or Red
Red
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28
6 Color Support - continued
Notes Color Support Products
Kenra Color offers a range of Color Support Products to maximize your
color experience and ensure Simply Stunning Results. Each of these tools
can be incorporated into any Kenra Color Permanent or Demi-permanent
color service.
Porosity Equalizing Spray
Porosity Equalizing Spray ensures even pigment absorption on hair with
uneven or high porosity. This gentle, lightweight formula also assists in
conditioning and detangling the hair and is designed for use prior to a
Kenra Color Permanent or Demi-permanent color service.
POROSITY EQUALIZING SPRAY
Application
Spray in sections and comb through for even distribution.
For ne hair, select 1” sections. For medium hair, select ½”
sections. For thick hair, select ¼” sections.
Stain Removing Wipes
Stain Removing Wipes gently remove unwanted color on the
skin that may occur during color services. Formulated with
Aloe Vera to provide gentle use on all skin types.
STAIN REMOVING WIPES
Application
Open the package and remove the wipe. Gently
massage over the stain on the skin to remove color.
Follow with a damp cloth.
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Kenra Color ® Manual 29
Notes
7 Technical Application Reference
Kenra Color makes it easier than ever to achieve Simply Stunning Results. Reference our
technical application section for a synopsis of Kenra Color Permanent and Demi-permanent
service options with related technical support.
Kenra Color Permanent Service Options
Services Formulation
Note: Use the appropriate Kenra shampoo and conditioner at the end of every PermanentColor Service to assist in color retention and help maintain the healthy condition of hair.
Formulation:One part Permanent Coloring Creme plus one part Developer (1:1)Processing time: 30 Minutes, up to 40 Minutes processing time for gray coverage
PermanentColoring Cremeand Developer
Lightener
Color Boosters
High Lift
Formulation:One level scoop plus one part Developer (up to 1:3)Processing time: Check result regularly during processing, do not exceed 60 minutes
Formulation:One part Permanent Coloring Creme plus two parts Developer (1:2)Processing time: 45 Minutes
Blonding Creme Formulations:For ½ - 1 Level of Lift, mix 1 oz. Permanent Coloring Creme, 1 oz. Permanent Developer and¼ oz. Blonding Creme (up to ¼ of color portion).For Natural Highlighting, mix 1 oz. Blonding Creme and 2 oz. Permanent Developer.Processing time: 30 Minutes for Lift, up to 45 Minutes for natural highlighting
Formulations:
For increased vibrancy, mix 1 oz. Permanent Coloring Creme, 1 oz. Permanent Developerand add up to ¼ oz. Color Booster.For special effects, mix 1 oz. Color Booster and 1 oz. Permanent Developer.Processing time: 30 Minutes for increased vibrancy
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30
Notes
7 Technical Application Reference - continued
Toning withRapid Toners
Formulation:1 oz. Rapid Toner Demi-permanent Coloring Creme + 2 oz. Demi-permanent ActivatorApplication: Apply to freshly shampooed and conditioned damp hair.Processing time: 5 Minutes or less
Services Formulation
Note: Use the appropriate Kenra shampoo and conditioner at the end of every Demi-permanentColor Service to assist in color retention and help maintain the healthy condition of hair.
Formulation:1 oz. Demi-permanent Coloring Creme + 2 oz. Demi-permanent ActivatorApplication: Apply formula from scalp to endsProcessing time: Up to 25 Minutes
Enhancing
Equalizing
Toning
Gray Blending
Formulation:1 oz. Permanent Coloring Creme + 1 oz. Developer1 oz. Demi-permanent Coloring Creme + 2 oz. ActivatorNote: This service requires two separate formulations (Permanent and Demi-permanent)
Application:> Apply Permanent formula to new growth for 15 minutes> Then apply Demi-permanent formula from mid-length to endsProcessing time: 15-25 Minutes
Formulations:Natural Series: 1 oz. Combination of desired shade and Natural Series+ 1 oz. Demi-permanent ActivatorNatural Ash Series: 1 oz. Natural Ash Series + 1 oz. Demi-permanent ActivatorApplication: Apply formula to dry hairProcessing time: Up to 25 Minutes
Clear Glossing Formulation:1 oz. Demi-permanent Clear + 2 oz. Demi-permanent ActivatorApplication: Apply to dry or towel-dried hairProcessing time: Up to 25 Minutes
Formulation:1 oz. Demi-permanent Coloring Creme + 2 oz. Demi-permanent Activator
Application: Apply toning formula to freshly shampooed and conditioned hairProcessing time: 5-25 Minutes
Kenra Color Demi-permanent Service Options
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Notes
Kenra Color ® Manual 31
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32
Notes
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KENRA COLOR
Need more information?
We are here to help.
(800) 930-7777
kenracolor.com
A color palette with no boundaries
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