kenra color manual 2015

8/18/2019 Kenra Color Manual 2015

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Color Manual


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Table of Contents

1 Discover Kenra Color

pages 2 - 3

2 Hair fundamentalspages 4 - 7

3 Kenra Colorpages 8 - 12

4 Permanent Colorpages 13 - 21

5 Demi-permanent Color

pages 22 - 25

6 Color Supportpages 26 - 28

7 Technical Application Reference

pages 29 - 30


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DISCOVER KENRA COLOR ®

A COLOR PALETTE WITH NO BOUNDARIES

Kenra Color®

from Kenra Professional®

makes it easierthan ever to achieve Simply Stunning Results ®. This high-

performance, straightforward and easy-to-use haircolor

line produces consistent, reliable results that stylists can

count on. Kenra Color is committed to providing you all

the tools needed for true-to-tone haircolor solutions on

every client, every time.

For high performance, Kenra Color incorporates Balancing Complex 5 ®, our proprietary blend of

ve essential haircolor attributes designed to meet the needs of stylists and clients alike. We are

committed to providing each of your clients with results that far exceed their expectations.

Kenra Color is supported by an education platform ensuring straightforward, easy-to-use haircolorthat is infused with artistic inuence and inspiration. Ease meets artistry through our unique haircolor

fundamentals including the Five Step Approach to Color Formulation and Elements of Design, our

signature guide to haircolor application.

The Kenra Color portfolio includes both Permanent and Demi-permanent offerings, each with a

balanced shade collection of warm and cool tones that are intermixable for basic to advanced color

formulation. Kenra Color provides unlimited haircolor versatility allowing the stylist to be as technical

or as creative as they want.

Like Kenra ®, Kenra Platinum ® and Kenra Smooth ®, Kenra Color maintains our commitment to the

professional beauty industry. We continue to deliver high-quality, performance-driven, professional

haircare solutions to help deliver the results you and your clients have come to expect.

Kenra Color ® Manual 1


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KENRA COLOR FROM KENRA PROFESSIONAL

Why Kenra Color?

Kenra Color was developed with both the professional stylist and their clients in mind. This high-

performance haircolor line produces consistent, reliable results that stylists can count on to provide

true-to-tone haircolor solutions on every client, every time. You can color condently for Simply

Stunning Results both you and your clients have come to expect.

We know you have options when choosing a color line. We have worked hard to develop a system

that not only meets your needs, but far exceeds your expectations.

Performance – Our product offers consistent, reliable, true-to-tone haircolor solutions to meet all of

your haircoloring needs. Kenra Color provides vibrant, long-lasting color and outstanding coverage

and color saturation ensuring full gray coverage. Our gentle formulation leaves your hair with

improved condition and manageability, and intense shine.

Ease of Use and Superior Education – Our education platform outlines our Five Steps to Color

Formulation ensuring our system is straightforward and easy for you to use. Kenra Professional will

continue to provide the same level of superior education, training and customer support that you’ve

come to expect.

Artistic Inuence – Ease meets artistry through Elements of Design, Kenra Color’s signature guide

to haircolor application. It supports the Five Steps or Less Approach to Haircolor Application and

unites inspiration and formulation with technical application.

Value – Professional haircolor services remain the largest and most powerful category for growth.

Kenra Color provides unparalleled value and will positively impact your bottom line while providing

an incredible value for your client.

Versatility – Kenra Color provides all the tools needed to be as technical or as creative as you want

offering a newfound freedom to create customary looks for each and every one of your clients.

Kenra Color is truly a color palette with no boundaries.

What is Kenra Color?

Kenra Color incorporates Balancing Complex 5, a proprietary blend of ve essential

haircolor attributes.

1. Vibrant, long-lasting color2. Intense shine

3. Improved condition and manageability

4. Gentle formulation

5. Outstanding coverage and

color saturation

1 Discover Kenra Color

2

Notes


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Discover Kenra Co

Kenra Color Portfolio

The Kenra Color portfolio provides you all the tools needed for consistent, reliable, true-to-tone

haircolor solutions. Whether you are just starting your career or you are an experienced colorist,

we’re condent Kenra Color will give you the versatility to create Simply Stunning Results.

Our portfolio includes:

- Permanent Coloring Cremes in a gentle, low-ammonia formulation available in a wide array

of warm and cool tones that deliver vibrant, long-lasting results and outstanding coverage

and color saturation including full gray coverage

- Demi-permanent Coloring Cremes formulated without ammonia providing an

extremely gentle formulation for improved condition and manageability with intense shine

- A Permanent Blonding Category including a variety of offerings such as our Kenra ColorLightener Collection, High Lift Series and the extremely versatile Blonding Creme

- Permanent Color Boosters available in ve shades designed to increase color vibrancy

or give special effects to any Kenra Color Permanent formulation

- Demi-permanent Rapid Toners available in four no ammonia shades designed to

process and tone in 5 minutes or less

- Pre-Pigment Coloring Cremes available in three shades for use in color corrective services to

replace underlying pigments prior to Kenra Color Permanent or Demi-permanent coloring

- A Color Correcting System to gently, quickly and safely remove oxidative pigments

- A variety of Color Support Tools including Porosity Equalizing Spray and Stain Removing Wipes

Notes


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4

2 Hair fundamentals

Cuticle

Cortex

Medulla

Cross-sectionof hair strand

HAIR STRUCTURE

The success of any haircolor service depends on the coloring products and techniques selected

by the stylist, as well as understanding the physical nature of the hair itself. This section explores

the fundamentals of hair – its structure and unique characteristics – and their role in the haircolor

process. At Kenra Professional, we believe that understanding the structure of your client’s hair

is just the beginning of the overall consultation process. Each strand of hair has three main

components: the cuticle, the cortex and the medulla.

Cuticle

The cuticle refers to the outside layer of the hair shaft. It is composed of transparent, overlapping

and protective scale-like cells. The cuticle protects the inner structure of the hair. A healthy, at

cuticle layer promotes strength, shine and the overall appearance of the hair.

Cortex

The cortex is the center part of the hair and makes up the majority of the hair shaft. It gives thehair its special qualities such as elasticity and curl. The cortex is packed with strands of keratin

that lie along the length of the hair. Oxidative pigments are developed or oxidized in the cortex

with permanent and demi-permanent haircolor.

Medulla

Finally, the medulla is the canal-shaped innermost part of human hair. It has no known

function and not all hair contains a medulla.


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Hair fundamenta

NotesHAIR CHARACTERISTICS

Texture

Texture is the diameter of the individual hair strand. Determining hair texture by touching and visually

examining it tells you what the hair can and cannot do on its own. Texture is generally referred to as

ne, medium or coarse.

Density

The density of the hair is determined by the number of active hair follicles per square inch on thescalp and determines how much color mixture is needed for the color service. It can inuence the

look of color because it affects the way light is reected or absorbed.

Fine Medium Coarse

Thin Medium Thick


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Low porosity High porosity

6

2 Hair fundamentals - continued

Straight hair begins with a straight hair

follicle and has a sphere-shaped hair

strand. It is generally more reective

because of its solid, smooth surface.

Wavy hair begins with a curve in the

hair follicle and has an oval-shaped

hair strand. It can absorb light andmay look less reective.

Curly hair begins as a curved hair

follicle and has a at/oval-shaped

hair strand. It can absorb light and

may look less reective.

Follicle Shape Hair Pattern Color Reection

DID YOU KNOW?Using Kenra Color Porosity

Equalizing Spray prior toPermanent or Demi-permanentcolor services ensures evenpigment absorption on hairwith uneven or high porosity.

Porosity

Porosity refers to the ability of hair to absorb and hold liquids. Some factors that contribute to hair’s

porosity include past chemical services, environmental damage and mechanical (hot tools and

brushing/combing) damage. Accurately judging the hair’s porosity is critical for color and developerselection. All haircolor durability is related to the porosity of the hair, which is usually described as

low, average, or high. Low porosity may cause the hair to absorb color at a slower rate whereas high

porosity absorbs color quickly and also tends to fade away more readily.

Formation

Hair formation refers to its shape and pattern. It can inuence the look of color because it affects

the way light is reected or absorbed. Forms of hair are described as straight, wavy or curly.DID YOU KNOW?Wavy or curly hair can lookless reective because it canabsorb light and color. Createthe perfect canvas for a KenraColor service by offeringthese types of clients a KenraSmooth service. What’s more,complete both services in onesalon visit, saving time for yourclient and creating a greaterrevenue opportunity for you,the stylist.

Notes


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Hair fundamenta

NotesHAIRCOLOR FUNDAMENTALS

Pigment Types

Direct Dyes – These are color pigments that can actually

be seen. They do not require an oxidative agent (hydrogen

peroxide). Direct dye pigments are typically larger and

remain on the outer portion of the hair shaft. They can have

a staining effect on the hair.

Indirect Dyes – These are also called oxidative or

intermediate dyes. They require an oxidative agent such as

hydrogen peroxide to develop the pigments. The pigments

oxidize within the cortex of the hair shaft.

Semi-permanent

Demi-permanent

Permanent

No

Yes

Yes

Haircolor Categories

Haircolor type Oxidativeagent

Ammonia

None

None

Usually containssome amount ofammonia.

Coats the cuticleand penetratesthe outer layerof the cortex.

Penetratesthe cuticle andmultiple layersof the cortex.

Fully penetratesthe cortex. After thecolor is oxidized,the cuticle closesand the color staysinside which givesthe hair its new color.

Uses large, directdyes and doesnot alter naturalpigment.

Can be acombination ofdirect and indirectpigments and isdeposit only.Fades graduallyand washes outto the original colorof the hair.

Permanently altersthe hair shaftand can causemovement or liftof natural melaninand deposit in oneprocess.

Colorpenetration

Chemical hairchange

Hair Strand

Indirect Dyes

Direct Dyes


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8

3 Kenra Color

THE LAW OF COLOR

Primary Colors – Three colors that make up all other

colors (yellow, red, blue).

Secondary colors – A mix of two primary colors

(orange, violet, green).

Tertiary colors – A mix of a primary color and a

secondary color (yellow orange, red orange, red violet,

blue violet, blue green, yellow green).

Complementary colors – Colors found opposite of

each other on the color wheel. In haircolor, they have

several important functions:

- They neutralize or cancel out the other one when they are mixed

together, and produce a neutral color, such as dark gray or brown

- They neutralize any unwanted tones in the hair. For example, a blue-based

color eliminates unwanted orange tones

- They also complement each other when placed side by side

Kenra Color Level System

The Kenra Color Level System denotes the degree of darkness

or lightness of the hair. It ranges from 1-10 with 1 representing

the darkest form of brown (referred to as Black) and 10indicating the lightest (referred to as Extra Light Blonde).

Note: This system does not observe level two because

levels below three are difcult to differentiate to the

human eye.

Kenra Color Shade Identier

The Kenra Color shade identier is easy to read and follows astandard numerical and alphabetical identication system.

Number = Level Identication

First Letter = Dominant Color Reection

Second Letter = Secondary Color Reection

Level

10 Extra Light Blonde

09 Light Blonde08 Blonde

07 Medium Blonde

06 Dark Blonde

05 Light Brown

04 Medium Brown

03 Dark Brown

01 Black

Level

Dominant Color

SecondaryReection

Notes


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Shades and Tones

Kenra Color offers a variety of shade families in a balanced collection of warm and cool tones to meet

the needs of any client. Each shade series allows for ease of mixing and delivers intense shine and

maximum coverage.

Natural: Combination of the three primary colors calibrated at the designated

level to achieve full gray coverage (Permanent) and natural gray coverage up to

75% (Demi-permanent). The proper amount of the Natural Series should be added

into any formulation to achieve gray coverage (see Gray Coverage chart).

Natural Ash: Calibrated at each level to optimize gray coverage and neutralize

warmth. Covers and blends gray while controlling underlying pigment in

a single process.

Ash: Neutralizes unwanted warmth to produce a cooler end result.

The Ash Series is formulated to neutralize underlying pigment.

Ash Ash: Increased ash pigments for added neutralization

of unwanted warm tones.

Silver Metallic: Cool blue tones supported by blue violet secondary reection.

Brown/Beige: Warm reective brown tones from levels 4-7

and beige tones for levels 8-10.

Brown Copper: Warm brown dominant tones supported

by copper secondary reection.

Gold: Adds warmth to any color, increased light reection and a natural gold tonality.

Gold Brown/Beige: Dominant gold tones with secondary brown undertones.

Copper: Brilliant warm red / orange tones.

Copper Gold: Dominant reective copper tones with secondary gold reection.

Red: True red tones for maximum vibrancy.

Red Red: Superior vibrancy and pure red end results.

Red Brown: Dominant red tones supported by secondary reection of brown.

Red Copper: Dominant red tones supported by copper undertones for vibrancy.

Violet Red: Dominant violet tones supported by red undertones for cool vibrancy at darker levels.

Red Violet: Dominant red tones supported by cool violet undertones.

Violet: Pale violet tone to reduce or tone unwanted yellow.

Pearl Violet: Combination of blue violet and violet tones to neutralize unwanted yellow-gold tones.

Kenra Col

Notes

Shade Chart

N Natural

NA Natural Ash

A Ash

AA Ash Ash

SM Silver Metallic

B Brown / Beige

BC Brown Copper

G Gold

GB Gold Brown / Beige

C Copper

CG Copper Gold

R Red

RR Red Red

RB Red Brown

RC Red Copper

VR Violet Red

RV Red Violet

V Violet

PV Pearl Violet

Clear Gloss (no pigment)


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10

3 Kenra Color - continued

4BP/D

7BP/D

5BP/D

8BP/D

10BP/D

6BP

BROWN

7BCP/D

4BCP

6BCP/D

BROWN COPPER

8CP/D

8CGP

9CGP

5CP/D

5CGP/D

6CP/D

7CGP/D

COPPER GOLDCOPPER

7GP

9GBP/D

10GBP

5GP

5GBP

8GP/D

6GP/D

8GBP/D

9GP

10GD

GOLD BROWNGOLD

NATURAL

1NP/D

5NP/D

8NP/D

3NP/D

6NP/D

9NP/D

4NP/D

7NP/D

10NP/D

6AA P

7AA P

8AA P

AS H AS H

10SMP

7SMP

8SMP

SILVER METALLIC

7NAP/D

8NAP/D

5NAP/D

6NAP/D

NATURAL ASH

5NBP/D

6NBP

7NBP/D

NATURAL BROWN

4A P/D

1A D

7A P/D

5A P

8A P

6A P/D

9A P

10A P/D

AS H


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4RP/D

7RP

7RRP

5RP

4RRP/D

6RP/D

6RRP/D

RED REDRE D

6RBP

7RBP/D

5RCP

4RBP

6RCP/D

5RBP/D

RED BROWN RED COPPER

GoldNatural

PNatural

P

BlondingCreme

P

Pearl Ash

P Ash

P

HIGH LIFT

GCD

VPD

SVD

CRD

RAPID TONER

GlossD

CLEAR

3RVP

5RVP

6RVP

RED VIOLET

3VRP/D

5VRP/D

VI OL ET RE D

Kenra Col

9PVD

PEARL VI OL ET

10VD

VI OL ET

KENRA COLOR SHADE CHART

P = Permanent

D = Demi-permanent

VioletP

CopperP

RedP

GoldP

BlueP

BOOSTER


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12

3 Kenra Color - continued

REMEMBER All of our Kenra Color techniques

utilize Elements of Design andcan be completed in 5 steps orless. You have access to all ofour application guides and ourlatest artistic collections onlineat kenracolor.com .

Notes

ELEMENTS OF DESIGN

Elements of Design is Kenra Color’s signature guide to haircolor application. It supports our 5 Steps

or Less Approach to Haircolor Application and unites inspiration and formulation with technical

application. For Kenra Color, it’s truly where ease meets artistry.

Foundation Color: Primary overall color; incorporates 75% or more of total color.

Anchor Color: Supportive color designed to inuence contrast of the Foundation Color and

is usually within 1 to 2 levels of the Foundation Color.

Accent Color: Emphasis colors to draw the eye to a particular area creating contrast

and can be used as both a highlight and lowlight.

Foundation Color

Anchor Color

Accent Color


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4 Permanent Color

KENRA COLOR PERMANENT PORTFOLIO

Gentle, low-ammonia color available in a wide array of multi-

dimensional tones that deliver consistent, reliable results.

1. Features Balancing Complex 5

2. Provides vibrant, long lasting results

3. Full gray coverage

4. Intense shine

Permanent Coloring Creme and Developer

Kenra Color Permanent Coloring Creme Developers were

specially formulated for use with Kenra Color Permanent

Coloring Cremes. Available in 10 Volume (3%), 20 Volume (6%),

30 Volume (9%), and 40 Volume (12%) strengths to ensure proper

lift of natural hair and oxidation of dye intermediates. Creamy

consistency allows for precise application for all of your haircolor needs. Our standard mixing ratio

and processing time for Kenra Color Permanent Color is one part Permanent Coloring Creme plus

one part Developer (1:1) for 30 minutes at room temperature. If you are processing gray hair, mixing

ratio remains the same; however, you will want to process up to 40 minutes.

Developer

10 Volume (3%)

20 Volume (6%)

30 Volume (9%)

40 Volume (12%)

Levels of Lift

Tone-on-tone / deposit only*

1 level of lift / deposit / gray coverage*

2–3 levels of lift*

3–4 levels of lift*

*Based on texture, density, and porosity.

1 + 1

KENRA COLOR PERMANENT COLOR MIXING RATIOOne part Permanent Coloring Creme plus one part Developer (1:1)

Processing Time 30 Minutes

Processing Time for Gray Coverage Up to 40 Minutes

REMEMBERKenra Color does not

recommend the use of a dryer,steamer or accelerator dropsfor processing.

Notes


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14

4 Permanent Color - continued

REMEMBERThe nal result of any haircolor

service relies on a blend ofthe color selected by thestylist and the contribution ofunderlying pigment.

Underlying Pigment

Underlying pigment refers to the undertones that are exposed anytime natural haircolor is lifted.

Generally, this affects the outcome of a color formulation when there is lifting of two or more levels

and the volume of developer selected affects underlying pigment exposed in the lifting process. Itis often necessary to add a neutralizing color into a formulation to ensure control of an unwanted

underlying pigment. Use this cart to determine what underlying pigment will be exposed at the level

you are coloring to and what neutralizing color can benet your color formulation.

Level

10 Extra Light Blonde

09 Light Blonde

08 Blonde

07 Medium Blonde

06 Dark Blonde

05 Light Brown

04 Medium Brown

03 Dark Brown

01 Black

Underlying Pigment

Pale Yellow

Yellow Gold

Light Gold

Gold

Gold Orange

Orange

Dark Orange

Red Orange

Darkest Red Orange

Neutralizing Color

Ash, Violet or Silver Metallic

Ash or Pearl Violet

Ash or Silver Metallic

Ash or Silver Metallic

Ash

Ash

Ash

N/A

N/A

Gray Coverage

Gray hair is typically more

resistant to coloration

because it has a harder

cuticle layer. It is often

thought to be very healthyand void of all natural

pigment, but in reality, gray

hair is the lightest form of the three primary colors and requires increased pigmentation for coverage.

Kenra Color Permanent Natural Series provides the essential balance of pigments to ensure even

color saturation and maximum pigment uptake and should be incorporated into all gray coverage

formulations for full gray coverage. Mixing ratio remains at one part Permanent Coloring Creme plus

one part Developer (1:1); however, suggested processing time is up to 40 minutes.

% of Gray

25%

50%

50–100%*

% of Natural Series

25%

50%

75%

% of Desired Color

75%

50%

25%*When hair is 80% gray or more, 20 Volume Developer is recommended.

Notes


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Permanent Col

5 EASY STEPS TO COLOR FORMULATION

Kenra Color streamlines the art of haircolor formulation with ve easy steps that provide

consistent, reliable results on every client, every time.

Step 1: Determine the natural level of the hair

- Analyze the client’s natural level by holding the Natural Series swatches against the

client’s regrowth area and determine which one achieves a blend of the same level.

- Remember, you are only looking for the level of the natural hair, not the tonality.

- If the natural hair level falls between two levels, choose the lighter level when depositing

color (going darker), or the darker level when lifting color (going lighter).

Step 2: Determine the desired level / desired tone- Select the appropriate color shade utilizing your swatchbook for reference.

Step 3: Dene levels of lift, deposit, or tonal change

- Use the developer / levels of lift chart to determine the Developer required to ensure proper

lifting during the coloring process.

Step 4: Determine the percentage of gray

- Identify the correct percentage of gray to assess how much of the Kenra Color Natural Series

should be incorporated into the formulation. Reference our gray coverage chart.

- When hair is 80% gray or more, a 20 Volume Developer is recommended.

- The recommended processing time is up to 40 minutes.

Step 5: Identify the underlying pigment

- Determine the underlying pigment at the desired level you are coloring to.

- Assess whether it will enhance the desired color shade and tone or if you will need

to add a neutralizing color to the formulation to control the underlying pigment.

Reference our underlying pigment chart.

FINALIZE THE FORMULATION

STEP 3STEP 1

STEP 4

STEP 2

STEP 5

Notes


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16


STANDARD COLOR FORMULATION EXAMPLES

EXAMPLE 1: Lift

The client is a natural level 4. The desired level is 5 (1 level lighter) with a rich brown tone.

The client has 0% gray hair.

Formulation Notes:

1: The natural level is 4

2: The desired level / desired tone is 5B

3: The level of lift is 1

4: The percentage of gray is 0

5: The underlying pigment is not a factor

(only one level of lift)

Final Formulation:

______________________________________________________________________________________

Recap: The natural level is a 4 with no gray. The desired level and tone is 5B. Because only

one level of lift is required, the formulation uses Developer 20 Volume, and the underlying

pigment does not impact the desired tone. The mixing ratio is equal parts of Developer 20

Volume and 5B. Processing time is 30 minutes.

EXAMPLE 2: Deposit

The client is a natural level 7. The desired level is 6RB (1 level darker) with a rich red brown tone.


Formulation Notes


2: The desired level / desired tone is 6RB

3: The level of deposit is 1


5: The underlying pigment is not a factor as color

is being deposited, not lifted

Final Formulation:

______________________________________________________________________________________

Recap: The natural level is a 7 with no gray. The desired level and tone is 6RB. Because it is

1 level darker, the formulation uses Developer 10 or 20 Volume and underlying pigment is not

a factor. The mixing ratio is 1 part 6RB plus 1 part Developer 10 or 20 Volume. Processing

time is 30 minutes.

Notes

Processing Time30 Minutes



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Permanent Col

EXAMPLE 3: Gray Coverage

The client is a natural level 4. The desired level is 5 (1 level lighter) with a rich brown tone.


Formulation Notes:


2: The desired level / desired tone is 5B



5: The underlying pigment is not a factor (only one level of lift)

Final Formulation:

______________________________________________________________________________________

Recap: The natural level is a 4 with 50% gray. The desired level and tone is 5B. Because only1 level of lift is required, the formulation uses Developer 20 Volume, and the underlying pigment

does not impact the desired tone. The mixing ratio is 1 part 5N plus 1 part 5B plus 2 parts

Developer 20 Volume (See Gray Coverage chart). Processing time is 40 minutes.

EXAMPLE 4: Underlying Pigment

The client is a natural level 4. The desired level is 7 (3 levels lighter) with a brown tone.


Formulation Notes


2: The desired level / desired tone is 7B3: The level of lift is 3


5: The underlying pigment is gold

Final Formulation:

______________________________________________________________________________________

Recap: The natural level is 4. The desired level and tone is 7B. For three levels of lift, the formulation

requires Developer 40 Volume. To balance the exposed gold underlying pigment, a neutralizing color

(ash) is incorporated. The 7A helps to control the gold tones at a level 7 (See Underlying Pigment

chart). The mixing ratio is 1 part 7A plus 1 part 7B plus 2 parts Developer 40 Volume (Note: Theamount of the neutralizing color can vary as desired). Processing time is 30 minutes.

Notes




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18


BLONDING WITH KENRA COLOR

Kenra Color Lightener Collection

Kenra Color offers two lightener

options to meet the needs of

stylists and clients alike. Kenra

Color Lightener features a

blue-violet base to help control

unwanted warm tones when lifting

and Kenra Color No Ammonia Lightener is a fragrance-free, white powder formulated without

ammonia. Each dust-free lightener powder can remove natural or articial pigments, both indirect

and direct to help eliminate unwanted tones such as ash or red and have a lifting strength of up to

7 levels in a single application. Extremely versatile, each lightener can be applied both on and off

the scalp with Kenra Color Permanent Developer 10 – 30 Volumes in different ratios for multiple

blonding effects – 10 and 20 Volume on the scalp and 10, 20 and 30 Volume off the scalp. Each

mixture’s creamy consistency retains moisture and is drip-free for ease of use.

Developer Choices10 Volume (3%)

20 Volume (6%)

30 Volume (9%)

ApplicationOn or off the scalp

On or off the scalp

Off the scalp

DID YOU KNOW?Kenra Color Silver Metallics

allow you to display yourartistic abilities, creating cool,silver appearances in lightercolored hair while helping toneutralize underlying pigment.

Available in 7SM, 8SM and10SM and can be used onpre-lightened hair to achievea cool, silver result.

Notes

KENRA COLOR LIGHTENER COLLECTION MIXING RATIOOne level scoop plus one part Developer (up to 1:3)

Processing Time Check result regularly during processing.Do not exceed 60 minutes.


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Permanent Col

High Lift

Kenra Color High Lift Series provides the ability to create superior single process blondes achieving

4-5 levels of lift with maximum neutralization of underlying pigment. These four shades feature a

specially developed base to support lighter lifting and neutralization of underlying pigment, eachproviding the same lifting strength with varying degrees of neutralization of underlying pigment.

Achieve best results on level 6 and above, but the series can also be used on level 5 for a warmer

end result. Our standard mixing ratio and processing time for Kenra Color High Lift is one part

Permanent Coloring Creme plus two parts Developer (1:2) for 45 minutes at room temperature.

Shade

Gold Natural

Natural

Pearl Ash

Ash

Used on Natural Level

Level 6

Level 6

Level 6

Levels 5 or 6

Developer Volume

30 or 40

30 or 40

30 or 40

30 or 40

Timing

45 Minutes

45 Minutes

45 Minutes

45 Minutes

End Result

Golden Natural Blonde

Natural Blonde

Cooler Blonde

Coolest Blonde

Notes

EXAMPLE: Standard Formulation

The client is a natural level 6. The desired level is 10 (4 levels lighter) for a Golden Natural Blonde.


Formulation Notes:


2: The desired level / desired tone is 10 Golden Natural Blonde



5: The underlying pigment is pale yellow

Final Formulation:

______________________________________________________________________________________

Recap: The natural level is 6. The desired level and tone is 10 Golden Natural Blonde. To achieve

this level of lift, Developer 40 Volume is required to mix with the High Lift Gold Natural (See High

Lift chart). The underlying pigment at a level 10 is pale yellow and is addressed with the pale blue

violet neutralizing pigments. The mixing ratio is 1 part High Lift plus 2 parts Developer 40 Volume.

Processing time is 45 minutes.

1 + 2

KENRA COLOR PERMANENT HIGH LIFT MIXING RATIOOne part Permanent Coloring Creme plus two parts Developer (1:2)



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20


Blonding Creme

Kenra Color Blonding Creme provides extra lifting support. It features

the same specially developed base as the Kenra Color High Lift Series;

however, it does not contain any neutralizing pigment, therefore it will havea warmer end result. Blonding Creme is extremely versatile and can be

used for a couple key haircoloring needs. First, it can be used for natural

accent effects, or highlights, when mixed one part Blonding Creme with two

parts Developer (10, 20, 30 or 40 Volume). Second, Blonding Creme can be

added into any Kenra Color Permanent formulation (up to ¼ of total color

portion) for added lift, achieving ½ - 1 level of additional lift.

Mixing Ratio Formula %

1 oz. Permanent Coloring Creme

1 oz. Permanent Developer

¼ oz. Blonding Creme(up to ¼ of color portion)

Blonding Creme

For ½ - 1Level of Lift

NaturalHighlighting

1 oz. Blonding Creme


EXAMPLE: Standard Formulation for adding Blonding Creme to a permanent color formulation

The client is a natural level 4. The desired level is 8 (4 levels lighter) with a copper tone. The client

has 0% gray hair. The underlying pigment exposed is light gold at a level 8.

Formulation Notes:


2: The desired level / desired tone is 8C3: The level of lift is 4


5: The underlying pigment is light gold

Final Formulation:

______________________________________________________________________________________

Recap: The natural level is 4. The desired level and tone is 8C. To achieve this level of lift,

Developer 40 Volume is required. ¼ ounce of Blonding Creme is added to 1 ounce of Permanent

Coloring Creme for additional lift. The underlying pigment is light gold. The mixing ratio is 1 part

8C plus 1 part Developer 40 Volume plus ¼ ounce Blonding Creme. Processing time is 30 minutes.

Notes

Processing Time

for Lift 30 Minutes

Processing Time forNatural Highlighting Up to 45 Minutes


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Permanent Col

NotesColor Boosters

Color Boosters are designed to create

custom, signature color shades.

They can be used in any Kenra ColorPermanent formulation for increased

color vibrancy or as a stand alone

shade for special effect coloring on pre-

lightened hair. Available in ve shades,

each formulated with specically

balanced color dyes to make it easy

to create signature haircolor or special

effects. For increased color vibrancy,

color boosters can be added into

any of your Kenra Color Permanent

formulations up to ¼ of your color

portion. For special effects, or a standalone shade, our standard mixing

ratio and processing time is one part

Permanent Color Booster plus one part

Developer (1:1) for 30 minutes at room

temperature.

BoosterShade

GoldBlue

Violet

Copper

Red

Effect

Additional gold reection to any levelBlue enhancement to level 5 and below

Violet reection to level 6 and below

Added copper reection to any level

Enhanced red reection to levels 7 and below

Mixing Ratio Formula

1 oz. Permanent Coloring Creme


Add up to ¼ oz. Color Booster

1 oz. Color Booster1 oz. Permanent Developer

Apply to dry, previously lightened hair

Booster Use

For Increased Vibrancy

Special Effects

EXAMPLE: Increased Vibrancy

The client is a natural level 5. The desired level is 6 (1 level lighter) with a vibrant

copper tone. This client has 0% gray hair.

Mixing Ratio:One part Permanent Coloring Creme plus one part Developer 10–40V (1:1) plus

Copper Booster above 1:1 mixing ratio.

Formulation Notes:


2: The desired level / desired tone is 6C



5: The underlying pigment is gold orange

Final Formulation:

______________________________________________________________________________________

Recap: Based on the natural level 5 hair, the Developer 20 Volume is needed to get 1 full level

of lift. The underlying pigment from a level 5 to a level 6 is gold orange (Note: The underlying

pigment does not need neutralization; it will add to the end result in a positive way). To achieve

the intense copper tone, the Copper Booster is added to the overall formula. Processing time

is 30 minutes.

Processing Time forIncreased Vibrancy 30 Minutes


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22

5 Demi-permanent Color

KENRA COLOR DEMI-PERMANENTPORTFOLIO

Deposit only color formulated without ammonia providing

multiple service options for maximum creativity.

1. Features Balancing Complex 5

2. Formulated without ammonia

3. Natural gray coverage up to 75%

4. Provides vibrant, long lasting results

5. Intense shine

Kenra Color Demi-permanent Coloring Creme Activator

was specially formulated for use with Kenra Color Demi-

permanent Coloring Cremes allowing for complete oxidation

of all pigments in each and every color formulation. Our

standard mixing ratio and processing time for Kenra Color

Demi-permanent Color is one part Demi-permanent Coloring Creme plus

two parts Activator (1:2) for 5-25 minutes at room temperature.

Notes

1 + 2

KENRA COLOR DEMI-PERMANENT COLOR MIXING RATIOOne part Demi-permanent Coloring Creme plus two parts

Activator (1:2)

Processing Time Application5-25 Minutes Apply from scalp to ends


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Demi-permanent Co

NotesKENRA COLOR DEMI-PERMANENT SERVICE OPTIONS

Kenra Color Demi-permanent provides you multiple service options allowing for

maximum creativity and protability.

Color Enhancing Service

Offer a color enhancing service to enhance any natural color tone or deepen an existing

color tone. First determine the client’s natural level, and then choose the appropriate tone

to accentuate, neutralize or deepen. Use the standard Kenra Color Demi-permanent

mixing ratio and processing time.

Color Equalizing

A color equalizing service is used anytime a client requires a permanent retouch service on

their new growth and needs a corresponding formula to be used on the mid-shaft to ends.

KENRA COLOR DEMI-PERMANENT COLOR MIXING RATIO1 oz. Permanent Coloring Creme plus 1 oz. Developer1 oz. Demi-permanent Coloring Creme plus 2 oz. ActivatorNote: This service requires two separate formulations (Permanent and Demi-permanent)

Processing Time Application15-25 Minutes Apply Permanent formula to new growth and process

for 15 minutes. Then, apply Demi-permanent formulafrom mid-length to ends.

Tips:- On porous hair, spray the ends with Kenra Color Porosity Equalizing Spray. Then, apply Demi-permanent Coloring Creme on mid-length and ends of hair.

- Demi-permanent Clear can be added to any formulation to dilute the deposit amount of the pigment while providing maximum shine.


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24

5 Demi-permanent Color - continued

DID YOU KNOW? A Clear Gloss Service is a

great option to offer yourclient that regularly scheduleshaircuts only or for yourhighlighted blondes lookingfor increased shine.

Notes

Clear Glossing

Clear Glossing services add intense shine and increase manageability for previously

colored, lightened or highlighted hair. Kenra Color Demi-permanent Clear Gloss features

Balancing Complex 5; however, this deposit-only formulation is clear so it can be used on

any hair type or color for maximum shine and improved condition.

Toning

Toning Services are recommended to tone

unwanted warmth for highlighted or previouslylightened hair and can take as little as

ve minutes at the shampoo bowl. Shade

selections are available in warm and cool

options each ensuring maximum shine and

condition on any pre-lightened hair.

Gray Blending

The Kenra Color Demi-permanent line delivers natural gray coverage up to 75% in a no ammonia

formulation. This is the perfect suggestion for clients who do not want to commit to a permanent

haircolor. Formulating with the Natural or Natural Ash Series ensures optimal gray coverage.

Toning Service

Warm Blonde Toning

Cool / Pastel Blonde Toning

Natural Blonde Toning

Beige / Blonde Toning

Shade Selections

10G / 8C / 8G

10A / 10V / 9PV

8GB / 9GB

10B / 8B

1 + 1

KENRA COLOR DEMI-PERMANENTGRAY BLENDING MIXING RATIONatural Series - One part combination of desired Demi-permanentColoring Creme shade and Natural Series plus one part Demi-permanent Activator (1:1)

Natural Ash Series - One part desired Natural Ash Demi-permanentColoring Creme shade plus one part Demi-permanent Activator (1:1)

Processing Time ApplicationUp to 25 Minutes Apply to dry hair

1 + 2

KENRA COLOR CLEAR GLOSSING SERVICE MIXING RATIOOne part Demi-permanent Coloring Creme plus two parts

Activator (1:2)

Processing Time ApplicationUp to 25 Minutes Apply glossing formula to freshly

shampooed and conditioned towel-dried hair


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Rapid Toners / Dimensional Toning

In addition to Kenra Color Demi-permanent Toning services,

Kenra Color also offers Demi-permanent Rapid Toners designed

to process and tone in 5 minutes or less. These no ammonia,deposit-only colors have been formulated to enhance blonde

levels 8, 9 and 10 or to be a multi-dimensional tone refresher for

any haircolor. They offer versatility for adding multi-dimensional

tones in four warm or cool shades.


Demi-permanent Co

Rapid Toner Shade

Golden Copper

Copper Red

Violet Pearl

Silver Violet

Effect

Toning with a gold copper reection and result

Toning with a copper red reection and result

Toning with a violet pearl reection and result

Toning with a silver violet reection and result

Notes

1 + 2

KENRA COLOR RAPID TONERS / DIMENSIONALTONING MIXING RATIO1 oz. Demi-permanent Rapid Toner Coloring Creme plus2 oz. Demi-permanent Activator

Processing Time Application5 Minutes or less Apply from scalp to ends to freshly

shampooed and conditioned towel-dried hair


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26

6 Color Support

Notes Color Corrective Services

Color Corrector

The Color Correcting System gently, quickly and safely

removes oxidative pigments without disturbing the

natural pigments in the hair. Its two-part, non-bleach

formulation mixes into an easy-to-apply cream and

can be used with or without heat. The removal process

can be repeated up to a total of three times and a color

service can be performed immediately after the color

correcting process.

KENRA COLOR COLOR CORRECTOR SYSTEM MIXING RATIO

One part Lotion 1 plus one part Lotion 2 mixed in equal parts

Processing Time Application 20 Minutes Apply to dry hair and process under heat or at room temperature

Technical Application

1. Perform a strand test for accuracy and capability to remove unwanted color.

2. In a non-metallic bowl or mixing bottle, mix one part Lotion 1 with one part Lotion 2 (mixing ratio

1:1). The total amount of mixture required depends on the length of the hair that needs correction.

3. Apply a plastic cap over hair and process 20 minutes. (Heat option: Place under medium

heat to accelerate the process. Check periodically.)

4. Rinse hair thoroughly. Cleanse hair with an appropriate shampoo - Kenra Clarifying Shampoo

is recommended. Then, apply Demi-permanent Coloring Creme Activator or Permanent

Coloring Creme Developer 10 Volume to the hair for 3 minutes to neutralize. Rinse thoroughly.

5. If sufcient color has not been removed or if the haircolor has become darker, repeat the process

on damp, towel-dried hair. You can reapply color corrector up to 3 times in one day.

6. Shampoo and condition thoroughly. An appropriate Kenra shampoo and conditioner are

recommended. Dry the hair and proceed with your Kenra Color application.


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Color Suppo

NotesPre-Pigment Coloring Cremes

Pre-Pigment Coloring Cremes are designed for use in color

corrective services to gently replace underlying pigments prior to

Kenra Color Permanent or Demi-permanent coloring and are idealfor achieving results two or more levels darker than existing level.

These color cremes are specically formulated to mix with water

for proper oxidation of the pigments and ideal product viscosity.

Kenra Color Pre-Pigment Coloring Cremes support the consistent,

reliable results of Balancing Complex 5 and are available in three

intermixable shades to meet your color corrective needs.

- Kenra Color Pre-Pigment Red: when

coloring with all red or violet shades and

when coloring back using dark natural

shades (levels 1 - 3)

- Kenra Color Pre-Pigment Copper: when

coloring with all copper shades and

when coloring back using medium

natural shades (levels 3 - 6)

- Kenra Color Pre-Pigment Gold: when

coloring with all golden shades and

when coloring back using light natural

shades (levels 6 - 8)

1 + 1

KENRA COLOR PRE-PIGMENT MIXING RATIOOne part Pre-Pigment Coloring Creme plus one part water

Processing Time Application10 Minutes Spray hair with Kenra Color Porosity

Equalizing Spray and apply pre-pigmentcolor. Towel blot excess Pre-PigmentColoring Creme from hair. Apply desiredKenra Color Permanent or KenraColor Demi-permanent formulation.

Level Pale Yellow

10 Pale Yellow09 Yellow Gold

08 Light Gold

07 Gold

06 Gold Orange

05 Orange

04 Dark Orange

03 Red Orange

01 Darkest Red Orange

Pre-Pigment Creme

NoneNone

Gold

Gold

Gold and Copper

Copper

Copper

Copper and Red or Red

Red


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28

6 Color Support - continued

Notes Color Support Products

Kenra Color offers a range of Color Support Products to maximize your

color experience and ensure Simply Stunning Results. Each of these tools

can be incorporated into any Kenra Color Permanent or Demi-permanent

color service.

Porosity Equalizing Spray

Porosity Equalizing Spray ensures even pigment absorption on hair with

uneven or high porosity. This gentle, lightweight formula also assists in

conditioning and detangling the hair and is designed for use prior to a

Kenra Color Permanent or Demi-permanent color service.

POROSITY EQUALIZING SPRAY

Application

Spray in sections and comb through for even distribution.

For ne hair, select 1” sections. For medium hair, select ½”

sections. For thick hair, select ¼” sections.

Stain Removing Wipes

Stain Removing Wipes gently remove unwanted color on the

skin that may occur during color services. Formulated with

Aloe Vera to provide gentle use on all skin types.

STAIN REMOVING WIPES

Application

Open the package and remove the wipe. Gently

massage over the stain on the skin to remove color.

Follow with a damp cloth.


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Notes

7 Technical Application Reference

Kenra Color makes it easier than ever to achieve Simply Stunning Results. Reference our

technical application section for a synopsis of Kenra Color Permanent and Demi-permanent

service options with related technical support.

Kenra Color Permanent Service Options

Services Formulation

Note: Use the appropriate Kenra shampoo and conditioner at the end of every PermanentColor Service to assist in color retention and help maintain the healthy condition of hair.

Formulation:One part Permanent Coloring Creme plus one part Developer (1:1)Processing time: 30 Minutes, up to 40 Minutes processing time for gray coverage

PermanentColoring Cremeand Developer

Lightener

Color Boosters

High Lift

Formulation:One level scoop plus one part Developer (up to 1:3)Processing time: Check result regularly during processing, do not exceed 60 minutes

Formulation:One part Permanent Coloring Creme plus two parts Developer (1:2)Processing time: 45 Minutes

Blonding Creme Formulations:For ½ - 1 Level of Lift, mix 1 oz. Permanent Coloring Creme, 1 oz. Permanent Developer and¼ oz. Blonding Creme (up to ¼ of color portion).For Natural Highlighting, mix 1 oz. Blonding Creme and 2 oz. Permanent Developer.Processing time: 30 Minutes for Lift, up to 45 Minutes for natural highlighting

Formulations:

For increased vibrancy, mix 1 oz. Permanent Coloring Creme, 1 oz. Permanent Developerand add up to ¼ oz. Color Booster.For special effects, mix 1 oz. Color Booster and 1 oz. Permanent Developer.Processing time: 30 Minutes for increased vibrancy


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30

Notes

7 Technical Application Reference - continued

Toning withRapid Toners

Formulation:1 oz. Rapid Toner Demi-permanent Coloring Creme + 2 oz. Demi-permanent ActivatorApplication: Apply to freshly shampooed and conditioned damp hair.Processing time: 5 Minutes or less

Services Formulation

Note: Use the appropriate Kenra shampoo and conditioner at the end of every Demi-permanentColor Service to assist in color retention and help maintain the healthy condition of hair.

Formulation:1 oz. Demi-permanent Coloring Creme + 2 oz. Demi-permanent ActivatorApplication: Apply formula from scalp to endsProcessing time: Up to 25 Minutes

Enhancing

Equalizing

Toning

Gray Blending

Formulation:1 oz. Permanent Coloring Creme + 1 oz. Developer1 oz. Demi-permanent Coloring Creme + 2 oz. ActivatorNote: This service requires two separate formulations (Permanent and Demi-permanent)

Application:> Apply Permanent formula to new growth for 15 minutes> Then apply Demi-permanent formula from mid-length to endsProcessing time: 15-25 Minutes

Formulations:Natural Series: 1 oz. Combination of desired shade and Natural Series+ 1 oz. Demi-permanent ActivatorNatural Ash Series: 1 oz. Natural Ash Series + 1 oz. Demi-permanent ActivatorApplication: Apply formula to dry hairProcessing time: Up to 25 Minutes

Clear Glossing Formulation:1 oz. Demi-permanent Clear + 2 oz. Demi-permanent ActivatorApplication: Apply to dry or towel-dried hairProcessing time: Up to 25 Minutes

Formulation:1 oz. Demi-permanent Coloring Creme + 2 oz. Demi-permanent Activator

Application: Apply toning formula to freshly shampooed and conditioned hairProcessing time: 5-25 Minutes

Kenra Color Demi-permanent Service Options


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Notes



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32

Notes


35/36

KENRA COLOR

Need more information?

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(800) 930-7777

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