Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Key$results$from$the$PRISMS$survey$
Michael&Friedewald&&
Fraunhofer&InsHtute&for&Systems&and&InnovaHon&Research&ISI&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Outline$of$the$presenta9on$
• PRISMS&goal&• The&PRISMS&survey&• Privacy&AKtudes&• Security&AKtudes&• (More&inMdepth&results&will&be&presented&in&Session&(Friday,&9:00)&
• Some&conclusions&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
The$PRISMS$team&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
The$objec9ve$of$the$project$
• Explore&the&relaHonship&between&Human&privacy&and&security&– &Do&people&actually&evaluate&the&introducHon&of&new&security&technologies&in&terms&of&a&tradeMoff&between&privacy&and&security?&
– &What&are&the&main&factors&that&affect&public&assessment&of&the&security&and&privacy&implicaHons&of&given&security&technology?&
!&PanMEuropean&representaHve&survey&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Survey$methodology$and$technicali9es&
– Target&populaHon:&General&populaHon,&aged&18+&– Number&of&countries:&27&EU&countries&(without&CroaHa)&
– 27,195&interviews&(~&1000&per&country)&– Interviews&carried&out&amongst&a&representaHve&sample&(based&on&age,&gender&and&work&status)&
– QuesHonnaire&duraHon:&25M30&minutes&&– Field&work:&February&–&April&2014&(unHl&June&2014&in&two&countries)&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Ques9onnaire$elements$
• General&aKtudes&to&privacy&and&security&• General&privacy&and&security&concers&• AKtudes&towards&specific&(security)&technologies&and&pracHces,&
• Mini&scenarios&1.&NSA&surveillance&& &2.&Biometric&access&control&systems&3.&Smart&meters &4.&Internet&monitoring&for&terrorists&5.&ANPR&cameras &6.&Data&collecHon&and&trading&by&ISPs&7.&DNA&databases &8.&Crowd&surveillance&
• Other&Values&&• Demographics&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
A$shared$commitment$to$privacy$and$security$
QF5ALT.(What’s(your(opinion(regarding(some(general(issues(…((where(1(corresponds(to(not(at(all(important(and(5(corresponds(to(very(important).(
80%&
70%&
70%&
12%&
17%&
17%&
5%&
8%&
9%&
5&=&very&important& 4& 3& 2& 1&=¬&at&all&important&& Don't&know&
ProtecHng&my&privacy&is…&
Taking&acHon&against&important&security&risks&is…&
Defending&civil&liberHes&and&human&rights&is…&
Base:&All&Valid&Responses&(27,195)&&&&&&Source:&Ipsos&MORI&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Privacy:$A$complex$construct$
• Who$has$informa9on$about$me?&• Can$I$control$who$has$access$to$your$medical$files?&• Can$I$use$the$Internet$anonymously?&• Can$I$make$telephone$calls$without$being$monitored?&• Can$I$keep$my$vote$for$in$elec9ons$private?&• Can$I$keep$my$religious$beliefs$private?&• Can$I$aJend$a$demonstra9on$without$being$monitored?&
• Can$I$meet$with$people$without$being$monitored?&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Personal$control$is$a$crucial$aspect$of$privacy,$as$is$freedom$of$everyday$associa9on$
QD1.(How(important,(if(at(all,(is(it(for(you(to(be(able(to…(
Base:&All&Valid&Responses&(18,080)&&&&&&Source:&Ipsos&MORI&
13&
15&
19&
30&
31&
34&
30&
29&
14&
18&
24&
23&
29&
30&
33&
33&
14&
18&
19&
14&
16&
15&
18&
18&
21&
20&
13&
14&
11&
10&
9&
10&
36&
23&
16&
17&
12&
10&
8&
9&
1&
6&
9&
1&
2&
1&
2&
2&
Keep&your&religious&beliefs&private&
Amend&a&demonstraHon&without&being&monitored&
Use&the&Internet&anonymously&
Keep&who&you&vote&for&in&elecHons&private&
Meet&with&people&without&being&monitored&
Make&telephone&calls&without&being&monitored&
Know&who&has&informaHon&about&you&
Control&who&has&access&to&your&medical&files&
%EssenHal&
%&Very&important&
%&Fairly&important&
%&Not&very&important&
%&Not&at&all&important&
%&Don't&know&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Regional$differences$in$privacy$concerns$
(not&impartant&at&all&=&0&&...&1&=&very&important)&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Security:$More$than$crime$and$terrorisms$
GENERAL$• (Non)&Access&to&healthcare&
services&• Youth&unemployment&• Corporate&tax&evasion&• Women¬&being&treated&
equally&to&men&• Terrorist&amacks&anywhere&in&
your&country&• Young&people&using&alcohol&
and&drugs&excessively&• Extreme&weather&condiHons&&• Viruses&damaging&the&naHonal&
internet&infrastructure&
PERSONAL$• GeKng&a&serious&sickness&• Losing&ones&job&• Being&a&vicHm&of&a&ther&in&the&
neighbourhood&• Being&discriminated&against&• Being&a&vicHm&of&a&bomb&
amack&&• Immigrant&families&moving&to&
ones&neighbourhood&• Being&a&vicHm&of&a&natural&
disaster&• Someone&hacking&into&ones&
computer&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Social$issues$such$as$unemployment,$healthcare$and$young$people$are$top$concerns$
80%$
74%$
69%$
57%$
53%$
51%$
39%$
38%$
Youth&unemployment&
Young&people&using&alcohol&and&drugs&excessively&
Poor&people¬&being&able&to&access&healthcare&services&
Corporate&tax&evasion&
Women¬&being&treated&equally&to&men&
Extreme&weather&condiHons&&
Viruses&damaging&the&naHonal&internet&infrastructure&
Terrorist&amacks&anywhere&in&your&country&
Most&days&/&At&least&once&a&week&/&At&least&once&a&month&
QC3ALT.(How(oIen,(if(at(all,(have(you(worried(about(each(of(the(following(in(your(country(in(the(last(year?(
Base:&All&Valid&Responses&(18,080)&&&&&&Source:&Ipsos&MORI&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Indica9on$that$feelings$of$safety$and$health$are$more$important$to$people$personally$
QC4ALT.(And(how(oIen,(if(at(all,(have(you(worried(about(each(of(the(following(in(the(last(year?(
43%$
41%$
32%$
26%$
21%$
19%$
15%$
11%$
GeKng&a&serious&sickness&
Being&a&vicHm&of&a&ther&in&your&neighbourhood&
Someone&hacking&into&your&computer&
Losing&your&job&
Being&discriminated&against&
Being&a&vicHm&of&a&natural&disaster&
Immigrant&families&moving&to&your&neighbourhood&
Being&a&vicHm&of&a&bomb&amack&(in&your&country/in&your&city)&
Most&days&/&At&least&once&a&week&/&At&least&once&a&month&
Base:&All&Valid&Responses&(18,080)&&&&&&Source:&Ipsos&MORI&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
But$there$are$regional$differences$in$security$concerns$
Concerns$about$general$security$$
Concerns$about$personal$security…$
(none&=&0&&...&1&=&always)&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
36%&
39%&
34%&
26%&
21%&
14%&
18%&
9%&
2%&
3%&
34%&
29%&
34%&
31%&
26%&
28%&
21%&
17%&
7%&
5%&
9%&
6%&
9%&
9%&
8%&
14%&
9%&
11%&
8%&
8%&
11%&
11%&
12%&
17%&
16%&
17%&
19%&
26%&
21%&
20%&
8%&
14%&
8%&
15%&
27%&
23%&
30%&
34%&
61%&
63%&
1%&
1%&
4%&
2%&
2%&
3%&
1%&
3%&
1%&
1%&
Crowd&surveillance&(Football)&
ANPR&Cameras&
Internet&Monitoring&
Crowd&surveillance&(DemonstraHons)&
DNA&databases&
SMART&grids&/&meters&
Biometric&access&control&systems&
NSA&surveillance&
ISP&Data&(their&customers)&
ISP&Data&(you)&
Definitely&should& Probably&should& No&preference&either&way& Probably&should¬& Definitely&should¬& Don’t&know&
Overview:$The$VigneJes&QB1.&To&what&extent,&if&at&all,&do&you&think&that&____&should&or&should¬…?&&
Base:&All&Valid&Responses&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Trust$in$government$and$other$ins9tu9ons$important$for$vaula9on$of$privacy$and$security$issues&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
Conclusions$
• We&need&to&bear&in&mind&context&–¬&top&of&mind&for&many&people,&other&dayMtoMday&concerns&
• Both&privacy&and&security&are&important&to&people&
• SHll,&we&can&recognize&some&consistent&themes:&&– Italy,&Malta,&and&Romania&tend&to&be&more&in&favour&of&security&acHons;&&
– Germany,&Austria,&Finland,&Greece&less&so&
Joint&Final&Conference&PACT/PRISMS/SurPRISE&Vienna,&13&November&2014&
What$about$the$trade_off$hypothesis?$
• There&is&no&“natural”&tradeMoff&between&“privacy”&and&“security”&for&ciHzens.&
• However,&things&are&more&complicated&in&concrete&cases&– Bounded&raHonality&and&compromises&– Covert&operaHons&in&virtual&space&raises&more&concerns&than&the&overt&operaHons&in&a&real&environment;&
– public§or&acHviHes&raise&less&concern&than&private§or&acHviHes&
– Trust&in&insHtuHons&is&an&important&factor&