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KEY TAKE-AWAYSmarcus evans MDM Conference
Master Data and Enterprise Information Management, Berlin25th-26th of April 2016Nino Ilveskero, Talent Base Oy
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CONFERENCE THEME:Moving Towards Further Levels of MDM Maturity
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TAKE-AWAY 1:C-level support is here.
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Master Data Management has again taken more important role in
companies’ business development agenda.
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MDM is seen as an important vehicle to boost
different types of change programs ranging
from business innovation to cost efficiency, to safety and compliance.
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As the support increases, so does the pressure to deliver real business
benefits.
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“We are no more those guys at the end of the corridor with whom no one
wants to talk.”Roberto Maranca, GE Capital
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MDM professionals need to speak a language that business people
understand. Focus on what is relevant to them.
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TAKE-AWAY 2:Data as a source of business
innovation.
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Good quality data can spark business innovation.
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“Developing new applications such as data visualization of our international
partner network was easy, because the data management process and data
foundation was already laid as part of our XRM project.”
Heikki Ilvessalo, Development Director, Castrén & Snellman
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Shell has found several ways to improve their business based on accurate data
e.g. on gas station properties.
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THEME 3:Data quality is a relative measure.
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In some cases, aiming to 100% data quality may not make any sense at
all.
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Instead of high quality, think what is the right quality.
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Data quality problems also have a lifecycle and errors can be classified
based on their lifetime.
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Recently occurred errors indicate that there is a process problem
which creates them.
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Errors which have been there for a while (e.g. few months) indicate
that there is a cleansing problem.
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THEME 4:Communicate
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MDM development is always a change management project.
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It requires extensive communication. Forget acronyms and use the language everybody
understands.
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Best people and practices to successful MDM projects:
www.talentbase.fi