KEY TAKE-AWAYSmarcus evans MDM Conference

Master Data and Enterprise Information Management, Berlin25th-26th of April 2016Nino Ilveskero, Talent Base Oy

CONFERENCE THEME:Moving Towards Further Levels of MDM Maturity

TAKE-AWAY 1:C-level support is here.

Master Data Management has again taken more important role in

companies’ business development agenda.

MDM is seen as an important vehicle to boost

different types of change programs ranging

from business innovation to cost efficiency, to safety and compliance.

As the support increases, so does the pressure to deliver real business

benefits.

“We are no more those guys at the end of the corridor with whom no one

wants to talk.”Roberto Maranca, GE Capital

MDM professionals need to speak a language that business people

understand. Focus on what is relevant to them.

TAKE-AWAY 2:Data as a source of business

innovation.

Good quality data can spark business innovation.

“Developing new applications such as data visualization of our international

partner network was easy, because the data management process and data

foundation was already laid as part of our XRM project.”

Heikki Ilvessalo, Development Director, Castrén & Snellman

Shell has found several ways to improve their business based on accurate data

e.g. on gas station properties.

THEME 3:Data quality is a relative measure.

In some cases, aiming to 100% data quality may not make any sense at

all.

Instead of high quality, think what is the right quality.

Data quality problems also have a lifecycle and errors can be classified

based on their lifetime.

Recently occurred errors indicate that there is a process problem

which creates them.

Errors which have been there for a while (e.g. few months) indicate

that there is a cleansing problem.

THEME 4:Communicate

MDM development is always a change management project.

It requires extensive communication. Forget acronyms and use the language everybody

understands.

Best people and practices to successful MDM projects:

www.talentbase.fi