Download - Keynote: Magnolia Debuts Personalization
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Bill Beardslee, GMPhilipp Bärfuss, Head of Product Development
February 19, 2014 at Amplify/Miami
Keynote - Personalization
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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2
We need personalization!http://www.petswelcome.com/wp/wp-content/uploads/2010/09/puppy_eyes-2.jpg
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3
Brochure One To OneTargeting
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.4
Behavior AnalysisBased on a visitor‘s journey so far:- tag content with „interests“- track pages a visitor goes to- create implicit profile from histograms- adapt content on pages accordingly- use data from ad networks to know more
Explicit Based on an actual user profile given to us:- user registers a profile with us- user allows us to access a social profile- user profile is stored in an external system- profile reveals explicit, personal data
Personalization
ImplicitBased on what we can see in a visit:- new or recurring visitor- geo location of visitor- languages set in browser- date and time of visit- device type and its capabilities
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
What is the essence?
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http://postitartists.com/wp-content/uploads/2013/12/postitwall.jpg
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
We should leverage what we have!
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Content Apps
Categorization
Dynamic Page Components
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Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.17
Your Basic BA Grunt Developer Extraordinaire
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.18
My Phone, Inc.
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.19
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Criteria
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Date
Location
Device
Mag
ic
Yes
No
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Traits
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Age
Sex
InterestYes
No
Maybe
LikelyMag
ic
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12
Content Variants
Criteria
Traits
Magnolia (Out of the Box)
Personalization Engine
Custom
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12
Content Variants
Criteria
Traits
Magnolia (Out of the Box)
Personalization Engine
Custom
ImplicitBased on what we can see in a visit:- new or recurring visitor- geo location of visitor- languages set in browser- date and time of visit- device type and its capabilities
Explicit Based on an actual user profile given to us:- user registers a profile with us- user allows us to access a social profile- user profile is stored in an external system- profile reveals explicit, personal data
&
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.13
Criteria
Traits
Home Page Variants
Promotion
For Women
For Men
Date = Feb 14
Sex = Female
Sex = Male
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.14
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.115
Productivity Info Technical Info
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Segments
16
Other
Business
Technical
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.17
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.18http://cettinaworks.com/site/wp-content/uploads/2009/05/handwritten-groc-list.jpg
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.19
Criteria
Traits Segments
Content Variants
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.20
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.21
http://www.flickr.com/photos/surroundsound5000/4603946826/sizes/o/
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Personas
22
Age = 37
Sex = male
Technical Philipp
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.23
Criteria
Traits
Personas
Segments
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Preview
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Philipp
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Date
Location
Device
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.26
Magnolia combines flexibility, efficiency and simplicity in a unique way.
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.27
Authoring
Preview
OrganizationFoundation
Criteria
Traits
Personas
Segments
Content Variants
➡ Personalization Tools
➡ Preview
➡ Multivariate Testing
➡ Content Inheritance
➡ Behavior Analysis
➡ Snippet Caching
Outlook
Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.28
Personas
Segments
Content Variants
Criteria
Traits
Magnolia 5.3(May 2014)
Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.129