Download - Kwest
GET INFLUENCER
NEW MARKETING SOLUTIONS FOR K-WEST HOTEL LONDON
Identifying influencers
Social media tools
Google analytics
Ranking influencers
Market reach Frequency of impact Expertise Persuasiveness Thoroughness of role
Marketing to influencers
By inviting them for a stay at the Hotel
Making their own evaluation of the quality of the product
Getting their feedback of our product Encourage them to talk about your
hotel
Marketing through influencers
Making a video of the influencer in our snow room
Give an interview of the General manager by the influencer
Posting links to the Hotel website in the influencer’s blog
Posting information, promotions on his blog or page
Marketing with the influencer
Getting the influencer to advocate for the Hotel by posting comments and reviews on other blogs and pages.
TRIP ADVISOR
Individual critics
COMMUNITIES
Review sites
INFLUENCERS
MARKET REVOLUTION
• Take advantage of the power of Internet
• Reach new types of customers
BIG TIME INFLUENCERS
ACTION PLAN
Create a marketing operation implying the stay of celebrities (MGMT) by offering them Spa treatments and making them share their experience on the web via a VIDEO.
Becoming the place where interview & shoots are best made (fashion week, artists, politics)