GET INFLUENCER

NEW MARKETING SOLUTIONS FOR K-WEST HOTEL LONDON

Identifying influencers

Social media tools

Google analytics

Ranking influencers

Market reach Frequency of impact Expertise Persuasiveness Thoroughness of role

Marketing to influencers

By inviting them for a stay at the Hotel

Making their own evaluation of the quality of the product

Getting their feedback of our product Encourage them to talk about your

hotel

Marketing through influencers

Making a video of the influencer in our snow room

Give an interview of the General manager by the influencer

Posting links to the Hotel website in the influencer’s blog

Posting information, promotions on his blog or page

Marketing with the influencer

Getting the influencer to advocate for the Hotel by posting comments and reviews on other blogs and pages.

GOOGLE

TRIP ADVISOR

FACEBOOK

Individual critics

COMMUNITIES

Review sites

INFLUENCERS

MARKET REVOLUTION

• Take advantage of the power of Internet

• Reach new types of customers

BIG TIME INFLUENCERS

ACTION PLAN

Create a marketing operation implying the stay of celebrities (MGMT) by offering them Spa treatments and making them share their experience on the web via a VIDEO.

Becoming the place where interview & shoots are best made (fashion week, artists, politics)