Download - Lace - Up Proposal
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2013
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Aaj News Ramadan
Transmission • Some soul cleansing is definitely due this Ramadan
2013 with “AAJ News” special Ramadan Transmission.
• Documentaries and recorded segments of scholarlyIslamic lectures, Qirat, Ahadith Azan for Sehri.
• Live Iftar transmission, catering to all needs of ouraudiences.
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Timings
• 02:00 – 05:00 Live Sehr Transmission
• 16:00 – 18:00 Iftar Transmission with Nusrat Harris
• 18:00 – 20:00 Iftar Transmission with Fakhr-e-Alam &
Zubair Ahmad
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Target Audience
Hosts :
• - Nusrat Haris 16:00 – 18:00
• - Fakhr-e-Alam & Zubair Ahmad 18:00 –20:00
Frequency: 30 Days Live USP: A transmission with everything
Viewers: Housewives, Children, Professionals, Workers
and all MUSLIMS.
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Sehri Transmission (02:00 –
05:00)
• A Live Sehri transmission in which we will select different
topics according to Ramzan and we will add live calls and
few segments to attract our audience.
• Tilawat, Dars-e-Quran, Scholar’s Discussions, Qisay-ul-
anbiah, Qaseeda Burda Shareef, live calls
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Iftar Transmission (16:00 –
20:00)
• This slot would consist of a lot of knowledge based
packages relevant for Ramadan with special focus on
health and cooking keeping this slot in a lighter mode.
•The content is on the religious side and would beinteractive with the viewers with live calls and differentpackages specially for the month of Ramadan.
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Iftar Transmission (16:00 –
20:00)
• Qirat
• Hadees Reenactments
• Guest discussion (Scholar)
• Guest Discussion (Celebrity)
• Live Naat
• Knowledge Based Segments
• Humorous Parodies
• Targheeb
• Quiz Competition
• Ayen Quraan Kholen
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AAJ News – LACE-UP Partnership
• Mileage for LACE-UP :
– Branded Scrolls/Pips
– Brand Endorsement and Giveaway endorsement by
Nusrat Haris and Fahkr- e- alam.
– Promotion on Facebook Page (265000+ Fan Base).
– Logo of LACE-UP on the Print Add of Ramzan
Transmission.
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Millage Of Scrolls
• 1 hour = 2 scrolls/Pips
• Duration = 4pm : 8pm
• 4 hours (Prime time) = 8 scrolls/Pips
• Duration = 9am : 11 am• 2 hours ( Non-prime time) = 2 scrolls/Pips
• Total scrolls/Pips in one day = 10
• Total scrolls/Pips for 30 days = 10 x 30 = 300
scrolls/Pips
• Total millage of scrolls/Pips = 300x10/60 = 50 mins
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Brand Endorsement
• This gift hamper is brought to you by LACE-UP.
• Call and win exclusive prizes from LACE-UP.
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Scrolls
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Pips
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AAJ News – LACE-UP
Partnership
• What do we expect:
– 10 % discount Coupons
– Giveaways for Audience
– Giveaways for Callers
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LOOKING FORWARD TO APOSITIVE RESPONSE
Thank You