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7/28/2019 Lace - Up Proposal

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2013



Aaj News Ramadan

Transmission • Some soul cleansing is definitely due this Ramadan

2013 with “AAJ News” special Ramadan Transmission.

• Documentaries and recorded segments of scholarlyIslamic lectures, Qirat, Ahadith Azan for Sehri.

• Live Iftar transmission, catering to all needs of ouraudiences.



Timings

• 02:00 – 05:00 Live Sehr Transmission

• 16:00 – 18:00 Iftar Transmission with Nusrat Harris

• 18:00 – 20:00 Iftar Transmission with Fakhr-e-Alam &

Zubair Ahmad



Target Audience

Hosts :

• - Nusrat Haris 16:00 – 18:00

• - Fakhr-e-Alam & Zubair Ahmad 18:00 –20:00

Frequency: 30 Days Live USP: A transmission with everything

Viewers: Housewives, Children, Professionals, Workers

and all MUSLIMS.



Sehri Transmission (02:00 –

05:00)

• A Live Sehri transmission in which we will select different

topics according to Ramzan and we will add live calls and

few segments to attract our audience.

• Tilawat, Dars-e-Quran, Scholar’s Discussions, Qisay-ul-

anbiah, Qaseeda Burda Shareef, live calls



Iftar Transmission (16:00 –

20:00)

• This slot would consist of a lot of knowledge based

packages relevant for Ramadan with special focus on

health and cooking keeping this slot in a lighter mode.

•The content is on the religious side and would beinteractive with the viewers with live calls and differentpackages specially for the month of Ramadan.



Iftar Transmission (16:00 –

20:00)

• Qirat

• Hadees Reenactments

• Guest discussion (Scholar)

• Guest Discussion (Celebrity)

• Live Naat

• Knowledge Based Segments

• Humorous Parodies

• Targheeb

• Quiz Competition

• Ayen Quraan Kholen



AAJ News – LACE-UP Partnership

• Mileage for LACE-UP :

– Branded Scrolls/Pips

– Brand Endorsement and Giveaway endorsement by

Nusrat Haris and Fahkr- e- alam.

– Promotion on Facebook Page (265000+ Fan Base).

– Logo of LACE-UP on the Print Add of Ramzan

Transmission.



Millage Of Scrolls

• 1 hour = 2 scrolls/Pips

• Duration = 4pm : 8pm

• 4 hours (Prime time) = 8 scrolls/Pips

• Duration = 9am : 11 am• 2 hours ( Non-prime time) = 2 scrolls/Pips

• Total scrolls/Pips in one day = 10

• Total scrolls/Pips for 30 days = 10 x 30 = 300

scrolls/Pips

• Total millage of scrolls/Pips = 300x10/60 = 50 mins



Brand Endorsement

• This gift hamper is brought to you by LACE-UP.

• Call and win exclusive prizes from LACE-UP.



Scrolls



Pips



AAJ News – LACE-UP

Partnership

• What do we expect:

– 10 % discount Coupons

– Giveaways for Audience

– Giveaways for Callers



LOOKING FORWARD TO APOSITIVE RESPONSE

Thank You

lace - up proposal

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