LADD-PEEBLES SPORTS & ENTERTAINMENT COMPLEX SOCIAL DISTANCING EVENT & COVID-19 VENUE MANAGEMENT PLAN
Social Distancing Policies & ProceduresNOVEMBER 2020
General Description of Intent
Ladd-Peebles Sports & Entertainment Complex (LPSEC) is committed to the safety of its patrons and employees while still providing memorable experiences to our guests. The following policies, procedures and guidelines have been established by LPSEC to comply with any and all existing State of Alabama or City of Mobile Safe At Home orders and for the safe opening and operations of the venue through the following underlying methods:
1. Reduce the amount of physical touch points by re-evaluating and installing new processes and procedures as well as utilizing applicable technological advancements.
2. Produce concise and meaningful messaging to our guests through onsite signage, P.A. and scoreboard announcements and social and digital media platforms.
3. Increased LPSEC participation in planning with promoters and clients to influence patron behaviors and ensure order compliance.
This document will be periodically reviewed and evaluated based on the current situation and developments, and any possible changes in CDC Guidelines or State ofAlabama orders. The most recent State of Alabama Safer At Home Order was issued on November 5, 2020.
LPSEC Seating & Layout Facts
There are currently several aspects of Ladd-Peebles Stadium’s layout, design and
seating capacity which will prove beneficial and offer increased safety for fans when
hosting events which require social distancing and Covid-19 safety guidelines. They
include:
1. Seating Capacity – Ladd-Peebles Stadium has a seating capacity of 38,588
bleacher-style seats with the following breakdown: West Side – 13,680, East Side –
15,292, North End Zone – 4,851 and South End Zone – 4,765. The stadium will work
with specific events to maintain seating that complies with a 6’ minimum distancing
between parties of other households, which results in a seating maximum of
approximately 17 percent of total seating capacity.
2. Eleven (11) Different Entry Gates and Stadium Access Points to ensure social
distancing is maintained upon entry.
3. Multiple restroom locations throughout facility
4. Multiple concession facilities & point of sale locations
5. Large Parking Lot surrounding facility
Overview of New Policies
LPSEC new social distancing and safety policies
and procedures will be accomplished through
three main areas of concentration:
1. Reduced Seating Capacity
2. Fan Experience
3. Staffing & Execution
Reduced Seating Capacity
In order to maintain a minimum of
6’ distance from members of
different households as part of its
compliance with the State of
Alabama’s current Safer At Home
Order, the stadium’s seating
capacity is set at 17 percent, or
roughly 6,555 fans.
This is determined by eliminating
all seating in two out of every
three rows of the stadium. In rows
where seating is allowed, a
minimum of five seats
(approximately 6’) are
eliminated from available
seating.
Seats where seating is not
allowed are marked with red
tape, and signage is located
throughout the stadium clearly
defining the policy.
Key Takeaway -- By Reducing Seating Capacity by 83
percent from 38,588 to 6,555, we can create a seating chart
that still maintains 6’ of social distancing between parties.
Within rows that
are sold, 5 seats
of buffer between
seats
2 out of every 3
rows left as a
buffer
Fan Experience – Parking Lot
The Fan Experience will change
substantially beginning at the
moment upon entry to the facility
into the parking lot.
Digital payment for parking will
be offered to reduce interaction
with personnel.
Tailgating activities will not be
allowed in the parking lot.
This is defined as no tents, tables
or chairs will be allowed to be
set up next to parked vehicles in
the lot. Adequate security and
signage will be placed in the lot
to ensure compliance by
individuals. Fans are encouraged
to enter stadium immediately
after parking vehicle.
Key Takeaway – LPSEC’s parking lot can
accommodate approximately 1,200 cars. No
tailgating will be allowed to ensure social
distancing.
Gate Entry & Ticketing
Masks are required for all fans for
entry into stadium. Masks provided for
fans who do not bring their own.
A clear bag policy will be adopted
for all events to help expediate entry
times.
Fans will be directed to use the
stadium’s multiple gates for access in
order to maintain 6’ distancing
requirements.
Ticket takers will be separated from
fans with clear plexiglass barriers to
reduce employee to fan contact.
Gates will have marked guidelines
and protocols for customers to
maintain proper distancing, including
6’ minimum distancing queue line
markings on stadium sidewalks outside
each gate.
Key Takeaway – Multiple gate entries will be
used to enable fans to maintain 6’ distancing
requirements upon stadium ingress and regress.
Masks required for all fans upon entry and while
moving throughout stadium and concourse.
Minimum 6’ between turnstiles6’ Distance
maintained
in entry
queue lines.
6’ Distance
maintained
in entry
queue lines.
Concessions
Facilitate social distancing
lines in queuing at all
locations. 6’ minimum distance
signs marked on concourse.
Increased point-of-sale
locations to be offered
throughout the stadium.
Additional pre-packaged
options available.
Increased digital purchase
options and capabilities to
lessen cash interaction.
Increased sanitation and
decontamination of all food
service areas throughout
events.
Key Takeaway - Increased point-of-sale locations are
now offered throughout the facility to shorten sale
lines and make purchases more expedient.
Suites & Luxury Seating
Key Takeaway – Suites will have reduced capacity
and modified food menus to ensure patron safety and
maintain social distancing requirements in
compliance with current State of Alabama order.
Stadium Suites will
have reduced
capacity based on
compliance with
current State of
Alabama order.
Suites will have
modified food and
beverage menu with
individually
packaged servings
to eliminate buffet
options.
Sanitation Guidelines
New hand sanitizing and hand
washing stations are now located
throughout stadium grounds and in
all restrooms.
Sanitation team wears brightly
colored vests during events for easy
identification for fans.
Social distancing rules implemented
for restroom use including limiting
number of users at a specific time
and closing off every other
stall/urinal to use.
Masks provided for fans who do not
have their own.
Fan Departure
Fans will be released by row and section through designated gates. Security will
facilitate process and adherence.
Video board and P.A. announcer will help facilitate process and communicate to
fans.
Fans will look to security/usher to determine when it is their turn to leave.
In order to maintain social distancing as fans leave the stadium,
please direct your attention to your usher, who will release
individual rows starting with those closest to the exists.
LPSEC Staffing & Execution
All Food & Beverage, Security and
Operations Staff will adhere to CDC,
state and local guidelines.
All employees will be required to wear
personal protective equipment (PPE) at
all times.
Employees will be instructed to stay home
if they don’t feel well.
All team members have received training
regarding Covid-19 health precautions
and procedures.
Policies adopted to bar any employee-
to-fan contact – no handshakes, hugs, fan
pictures, etc.
Communication & Execution
Key Elements of Communication & Policy Execution:
All fans will be required to adhere to the social distancing guidelines and policies while within the stadium grounds. Security will be present to enforce policies, and fans are subject to removal from stadium for refusal to comply.
Sanitation and other initiatives – Properly communicate all initiatives through adequate signage, Public Address and interaction with events to make fans feel comfortable and safe (F&B service changes, sanitation efforts, etc.)
Summary
Ladd-Peebles Sports & Entertainment Complex (LPSEC) is committed to the safety of its
patrons and employees while still providing memorable experiences to our guests. As
outlined in this proposal. LPSEC and The Mishkin Group have taken the lead in establishing
and developing policies, procedures and guidelines that will allow for the safe opening and
operations of the venue.
As detailed, LPSEC has some distinct advantages in its layout, design and seating capacity
which will prove extremely beneficial when hosting events that will require new social
distancing and Covid-19 safety guidelines in the future.
LPSEC welcomes the opportunity to provide a safe environment for fans to attend events at
the facility throughout the Covid-19 pandemic.