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S E R G E Y S U N D U K O V S K I Y P H . D .
MVP Building & Testing Your Set of“Must Have” Features1
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Introduction2
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Background3
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MVP Core Functionality
Ideal MVP
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Ideal MVP
! Mini-Me is an Ideal MVP! Core Functionality
! Identical“
DNA”
! Same Major Features! Same Major Functionality! Same Usability!
Not Up To Scale! Not As Pretty
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Viable For What?
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Eric Ries defines MVP as “ ! that version of a new productwhich allows a team to collect the maximum amount ofvalidated learning about customers with the least effort.”
MinimalProduct nobody
wants to use
ViableProduct built
by companiesthat have no
financial limitations
MVP
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MVP vs. Prototype
! MVP! Test Product Viability! Test Assumptions! Test the Market! Test Product Usability! Get User Feedback
! Prototype! Demonstrate the Concept! Convince Others That You Are Serious! Get Seed Money
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MVP vs. Prototype (cont.)
! MVP! Built by a Minimal Viable Team! Evolutionary in Its Development
! Prototype! Built by One Guy! Usually Throwaway in Its Development
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MVP Features
Less is truly more
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MVP Features
! Intelligent Design and Evolutionary Concepts! Aim For Adjacent Possible
! Irreducible Complexity! Can
’
t Take Anything Away! Can
’
t Be Simpler! Most Efficient For What It Does
! Most Efficient Wins
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Irreducible Complexity
Simplest mousetrap
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Path To Intent
Straightforward path to intent
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MVP Don’
ts
! Do Not Complicate Things! Do Not Make Users Think!
Do Not Make Users Work! Do Not Defy User ’ s Expectations! Do Not Confuse Yourself With Users! Do Not Assume You Know Everything
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• ASSIGNMENT INTENT• MVP FEATURES
• MVP DEVELOPMENT PIPELINE
• MVP PLANNING
Assignment14
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Company15
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Startup Alley16
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Target Customer (Assignment 3)
! Target Customer – Pixlwise is a B-C solution targeted toconsumers seeking alternative education! Age – 18 to 40! Income – $30K/Y and below! Education – High School and below! Internet Experience – Novice! Demographics – Any! Industry – Any
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Design Centric Approach
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MVP Development Pipeline
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Wireframes
Boxes Mockups
High FidelityPictures
Static Prototype
High FidelityInteraction
Dynamic Prototype
Font-EndCode
MVP
Back-EndCode
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Wireframe (Assignment 3)20
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Wireframe (Assignment 3)21
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Wireframing Tools22
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Clickable Prototype (Assignment 3)23
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Mockup (Assignment 3)24
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Final Creatives (Assignment 3)25
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Flow Diagram (Assignment 3)
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Invision (Assignment 3)27
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Prototyping Tools28
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Mark Up
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“
Nirvana”
Features (Assignment 2)
! Forum! Profile Management! Subscription Management! Section Management! Post Management! Reply Management! Reputation Management! Support Management! Player Management
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“
Nirvana”
Drilldown (Assignment 2)
! Post Management – Allows users manage post relatedactivities in the Forum! Manage User Posts (author, update, delete)! Manage Post Reputation (helpful, unhelpful)! Manage Post Categorization (tagging)! Manage Post Visibility (vote, unvote)! Manage Post Appropriateness (flag, unflag)! Manage Post Notification (follow, unfollow)
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Roadmap (Assignment 4)
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MVP Planning (Assignment 4)34
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• USER TESTING
• USER FEEDBACK
MVP/Prototype Testing35
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Decision Making
HIPPO/Highest Paid Person’ s Opinion
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Experimentation Testing
ABT – Always Be Testing
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Testing History
Aliens Did Not Build Pyramids
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Testing Testing Tested
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Usability Testing
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Crowdsourcing
Rise of the Crowds
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Mechanical Turk
Microtasking Crowdsourcing Platform
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Usability Study Setup42
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Usability Study User Targeting44
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Usability Study Micro-Tasking45
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Usability Study Recording46
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Feedback
It Is All About Uncensored Feedback
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Usability Study Survey48
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Usability Study Results49
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Usability Study Results (cont.)50
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Usability Study Results (cont.)
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Was not surewhat to do
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Usability Testing Tools
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